Loyalty Program Trends for 2026: What's Changing in Customer Rewards
The trends shaping loyalty in 2026 — AI-native programs, paid-tier expansion, B2B loyalty, experiential rewards, sustainability, and platform consolidation.
Read more →Loyalogy
The art, science, and business of customer loyalty
Latest Articles
The Loyalty Program Audit: How to Know If Your Program Needs a Redesign
A framework for auditing an existing loyalty program — the warning signs, the audit process, the redesign-vs-refresh decision, and the communication strategy.
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How Mobile Apps Transformed Restaurant Loyalty Programs
From paper punch cards to AI-personalized offers — how the shift to mobile apps changed restaurant loyalty forever, and what comes next for operators and …
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Retail Loyalty Program Design: A Framework for 2025 and Beyond
A comprehensive framework for designing a retail loyalty program in 2025 — earn structure, reward portfolio, tier architecture, engagement, and technology …
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How Consumers Feel About Loyalty Programs in 2025: A Research Synthesis
What consumers actually want from loyalty programs in 2025 — satisfaction drivers, the value-privacy tradeoff, category differences, and the gap with operator …
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The Best Travel Loyalty Programs in 2025: A Complete Ranking
A 2025 ranking of the best airline and hotel loyalty programs — methodology, category leaders, and how to build a travel loyalty portfolio that works.
Read more →Loyalty Research
Loyalty Program Trends for 2026: What's Changing in Customer Rewards
The trends shaping loyalty in 2026 — AI-native programs, paid-tier expansion, B2B loyalty, experiential rewards, sustainability, and platform consolidation.
Read more →How Consumers Feel About Loyalty Programs in 2025: A Research Synthesis
What consumers actually want from loyalty programs in 2025 — satisfaction drivers, the value-privacy tradeoff, category differences, and the gap with operator …
Read more →
The Economics of Loyalty Programs: What the Numbers Actually Say for Brands
A research-backed look at loyalty program economics — costs, revenue impact, break-even math, points liability, and how to build a business case for leadership.
Read more →Loyalty Program Reviews
Fast Casual Loyalty Programs: How the Top Chains Compare
An original analysis comparing Chipotle Rewards, Panera Bread, Chick-fil-A One, Sweetgreen Sweetpass, and Shake Shack — earn rates, redemption value, and who …
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What Makes a Restaurant Loyalty Program Worth Joining?
A practical framework for evaluating any restaurant loyalty program — the math, the restrictions, the tradeoffs, and a checklist that cuts through marketing …
Read more →Restaurant Loyalty Programs
How Mobile Apps Transformed Restaurant Loyalty Programs
From paper punch cards to AI-personalized offers — how the shift to mobile apps changed restaurant loyalty forever, and what comes next for operators and …
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How Restaurant Loyalty Programs Actually Work
A detailed look at how restaurant loyalty programs are structured — earn rates, redemption thresholds, point expiration, tiered systems, and what separates good …
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Upscale Casual Dining Loyalty Trends in 2016
How upscale casual dining brands approached loyalty programs in 2016, balancing recognition mechanics with the lower visit frequency typical of higher-check …
Read more →Retail Loyalty Programs
Retail Loyalty Program Design: A Framework for 2025 and Beyond
A comprehensive framework for designing a retail loyalty program in 2025 — earn structure, reward portfolio, tier architecture, engagement, and technology …
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AI and Machine Learning in Retail Loyalty: What's Actually Possible in 2025
A grounded 2025 guide to what AI and machine learning can actually do in retail loyalty programs — capabilities, vendor reality, and implementation …
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Subscription Loyalty in Retail: When a Membership Fee Beats a Points Program
A strategic guide to subscription loyalty in retail — when paid membership programs outperform free points loyalty and how to design one that justifies the fee.
Read more →Loyalty Strategy
The Loyalty Program Audit: How to Know If Your Program Needs a Redesign
A framework for auditing an existing loyalty program — the warning signs, the audit process, the redesign-vs-refresh decision, and the communication strategy.
Read more →
AI in Loyalty Strategy: A Practical Guide for 2025
A practical guide to using AI in loyalty programs in 2025 — the use cases with real ROI, the prerequisites, the build-vs-buy framework, and the maturity model.
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The Real Cost of Running a Restaurant Loyalty Program
What restaurant operators and CFOs need to know about loyalty program costs — platform fees, liability accounting, breakage math, and a unit economics model for …
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