Travel loyalty
Frontier's 2027 Elite-Status Rework: Easier at the Top, Harder at the Bottom
Frontier's August 28 announcement cuts the Diamond threshold by 25,000 points while raising Silver and Gold, and guts basic-fare earning up to 90 percent.
Travel loyalty
Frontier's 2027 Elite-Status Rework: Easier at the Top, Harder at the Bottom
Frontier's August 28 announcement cuts the Diamond threshold by 25,000 points while raising Silver and Gold, and guts basic-fare earning up to 90 percent.
VERDICT INDEX
LATEST REVIEWS
Travel loyalty
Marriott Bonvoy's Quiet Dynamic-Pricing Creep: What a 5-10% Average Award Increase Actually Costs Frequent Redeemers
Bonvoy award prices rose roughly 5-10% across 2026 with no announcement. Here is how to read the point-and-cash movement together, and what it does to cents per point.
Restaurant loyalty
Subway's MVP Rewards Overhaul, Three Years On: What Tokens to Points to Stamps and Back Signals for Fast-Casual Loyalty
Subway moved from tokens to points and three tiers in 2023, then to free-footlong stamps, then back to points in April 2026. The reversal is the lesson.
Research
What "67% Devalued Since 2014" Actually Means: Reading IdeaWorks' Long-Run Airline Mile Value Data Correctly
A widely repeated claim credits IdeaWorks with finding miles lost 67% of their value since 2014. It does not appear in IdeaWorks' research. Here is what does.
Travel loyalty
Wyndham Rewards' September 2026 Award Chart Expansion: What the New Four-Tier Structure and 45,000-Point Level Mean for Members
From September 15, 2026 Wyndham moves from three award tiers to four, adding a 5,000-point floor and a 45,000-point ceiling. The math on what improves and what gets worse.
Travel loyalty
Credit Card Rewards Now Beat Airline and Hotel Loyalty: What the Preference Shift Means for Your Points Strategy
Recent travel-loyalty surveys show consumers increasingly rating credit-card rewards above airline and hotel loyalty programs. What's driving the shift toward transferable currencies, and how to decide which one actually serves your travel pattern.
ANALYSIS
Analysis
The Loyalty Program Audit: How to Know If Your Program Needs a Redesign
A framework for auditing an existing loyalty program — the warning signs, the audit process, the redesign-vs-refresh decision, and the communication strategy.
Analysis
AI in Loyalty Strategy: A Practical Guide for 2025
A practical guide to using AI in loyalty programs in 2025 — the use cases with real ROI, the prerequisites, the build-vs-buy framework, and the maturity model.
Analysis
The Real Cost of Running a Restaurant Loyalty Program
What restaurant operators and CFOs need to know about loyalty program costs — platform fees, liability accounting, breakage math, and a unit economics model for mid-size chains.
Running a loyalty program?
Platform reviews, strategy guides, and industry research — for operators and loyalty professionals.