Loyalty360 surveyed 160+ brand marketers with Baesman Group. The gap between brands planning reward changes and brands that have already made them is the real story.
Loyalty360 surveyed 160+ brand marketers with Baesman Group. The gap between brands planning reward changes and brands that have already made them is the real story.
American's August updates add redemption perks and a card-earning boost, but also quietly downgrade a complimentary upgrade — status thresholds themselves didn't move.
Caesars Olympus sits above Seven Stars and requires 300,000 Tier Credits by year-end, but earning that credit total is no guarantee of an invitation.
Frontier's August 28 announcement cuts the Diamond threshold by 25,000 points while raising Silver and Gold, and guts basic-fare earning up to 90 percent.
Bonvoy award prices rose roughly 5-10% across 2026 with no announcement. Here is how to read the point-and-cash movement together, and what it does to cents per point.
Subway moved from tokens to points and three tiers in 2023, then to free-footlong stamps, then back to points in April 2026. The reversal is the lesson.
A framework for auditing an existing loyalty program — the warning signs, the audit process, the redesign-vs-refresh decision, and the communication strategy.
A practical guide to using AI in loyalty programs in 2025 — the use cases with real ROI, the prerequisites, the build-vs-buy framework, and the maturity model.
What restaurant operators and CFOs need to know about loyalty program costs — platform fees, liability accounting, breakage math, and a unit economics model for mid-size chains.
Platform reviews, strategy guides, and industry research — for operators and loyalty professionals.