Our latest updated list of restaurant loyalty rewards programs. Do you know of a program we’ve missed? If so, please let us know.
Lettuce Entertain You’s Frequent Diner Club offers a sophisticated loyalty program for customers at nearly 70 locations across the country. The basic premise of the program is that after purchasing a Frequent Diner card for a one time 25 dollar enrollment fee, diners can begin racking up points for every dollar they spend at participating restaurants.
What sets LEYE’s rewards program apart are the options the program offers customers in terms of how to save and spend their points. At its most basic level, customers receive 10 dollars in dining rewards for every 140 dollars that they spend at one of the restaurants. For the more goal oriented diner, the Frequent Diner’s Club offers an extensive rewards program beyond dining rewards. Members can save their points for cooking classes, spa getaways, and resort vacations. All of these points can be checked on the customer’s online account or on LEYE’s convenient Lettuce Eats mobile app, which also allows customers to post reviews, view menus, and get directions to nearby LEYE locations.
The Reward’s Club’s perks are not limited to the rewards points that customers accrue from dining out. Members will also receive emails with offers and discounts on a variety of products and services. As with the spa trips and resorts, LEYE looks to retain customers by offering them incentives ranging from White Sox tickets to deals on concert tickets and wine club memberships.
Lettuce Entertain You takes its program further by offering its members the option of becoming a silver or gold member. The LEYE website details the advantages (and requirements) of being a preferred member:
First, you’ll earn more points per dollar spent: 1.25 for Silver, and 1.5 points per dollar spent for Gold. Second, you’ll be that much closer to being able to redeem your points for special rewards (click here to view the rewards). And third, Gold Level Members receive Priority Reservation privileges at Lettuce restaurants.
Once you have reached Silver or Gold status, you will keep that status through the following calendar year. You will need to spend $2,500 in the calendar year to keep your Gold status and $1,000 in the calendar year to keep your Silver status.
The Rewards Club Program also gives customers the option of “banking” their rewards, which, according to the Rewards Club website, allows members greater flexibility in terms of saving and using their points:
You may choose to bank your points until the end of the calendar year (January 1 to December 31) to save for premium rewards. Choose the banking option on your online profile. All points must be redeemed at the end of the year. If you have not reached 1,400 or more points by December 31, your points will automatically be redeemed and credit will be transferred to your Rewards Card. If you have not redeemed your points by December 31, you will receive a letter outlining your options.
LEYE seems to have an ambitious plan to keep customers coming back (and spending large sums of money while dining). The diversity of perks that LEYE offers its customers, from discounted dining to specials on travel and entertainment, speaks to the competition in the market. For more information, visit the website.
WHAT’S HAPPENING RIGHT NOW AT LETTUCE ENTERTAIN YOU
UPDATED LIST OF RESTAURANT LOYALTY REWARDS PROGRAMS
Just updated on March 22, 2013. What are we missing?
The former McCormick & Schmick’s Preferred Guest program converted to the Landry’s Select Club at the end of 2012. Landry’s Select Club is the single, multi-brand restaurant loyalty rewards program that allows members to earn and redeem at more than 400 locations in 31 states throughout the United States. We know from our LoyaltyPulse national study of consumer attitudes and behavior relating to restaurant rewards programs that 73% of consumers want a rewards program honored at multiple restaurant brands. Good news for McCormick & Schmick’s and Landry’s Select Club. Member’s be be more happy with the expanded versatility of their program.
Here’s a little bit about McCormick & Schmicks:
Bill McCormick and Doug Schmick teamed up in the 1970s before going on to establish more than 80 restaurants throughout the country. Over time, McCormick & Schmick’s became the nation’s premier family of seafood restaurants. The combination of an open imagination and a respect for tradition is what makes McCormick & Schmick’s the classic and successful business that it is today.
Each McCormick & Schmick’s restaurant is uniquely designed to create an inviting, original and relaxed atmosphere, where guests can enjoy the highest quality dining experience. Our restaurants are situated in a broad array of locations – from downtown urban cores to suburban retail-driven centers.
Each McCormick & Schmick’s Seafood Restaurant’s menu is printed twice daily, featuring the signature “Fresh List” highlighting an impressive number of fresh seafood varieties, in addition to aged steaks, poultry, entrée salads and pasta. McCormick & Schmick’s commitment to local freshness is apparent in the seasonally inspired dishes and regionally inspired preparations offered.
WHAT’S HAPPENING RIGHT NOW AT MCCORMICK & SCHMICK’S
Morton’s has a great reputation and legacy in the fine steakhouse category. Along with a diverse collection of other restaurants in the Landry’s family, Morton’s operates within the Landry’s Select Club – a restaurant loyalty/rewards program. With such a broad assortment of restaurant brands in the fold, the Landry’s Select Club offers what we know from research (The LoyaltyPulse Study) to be a very appealing proposition to consumers: the opportunity to earn rewards using one program across many restaurant brands.
Landry’s Select is a fee-based program. Members pay $25 to join and receive a $25 reward immediately. Membership fees are effective at gaining commitment to a restaurant rewards program. When members are considering their choice for a dining event, the fact that they have paid a fee to join a rewards program at one restaurant is a considerable factor when making that choice. It serves as one of the ‘tie-breakers.’
We also know from our research (The LoyaltyPulse Study) that just 10% of consumers have paid a fee to join a restaurant rewards program. However, among those consumers who dine for business (either business exclusively or business and pleasure), nearly one in four have paid a fee to join a restaurant rewards program (22%). Consumer acceptance rate increases with respect to the payment of an enrollment fee if there is an immediate incentive in place.
WHAT’S HAPPENING AT MORTON’S NOW?
MORTON’S and LANDRY’S SELECT CLUB – From the Website
We have a saying at Landry’s that “there are no spare customers.” We value each and every guest and appreciate your loyalty. We do everything we can to ensure that you are taken care of every time that you visit any one of our participating restaurants in 31 states across the country.
As a member of the Landry’s Select Club, here are some of the benefits you will receive.
- Earn Points – 1 point for every dollar spent at participating Landry’s locations.
- Welcome Reward – $25 Reward automatically added to your account upon registration.*
- Birthday Reward – $25 Reward which can be redeemed during your birthday month.
- Priority Seating – Receive seating privileges, seven days a week.
- Retail Benefits – Receive a 10% discount or earn points on your purchases (benefit based on retail location)
- Gift Cards – Earn points when you purchase gift cards.
- Online Access – 24-hour access to your account to review transactions, point balances and rewards.
- Email Notifications – You will receive information about rewards and other important club news.
- Faster Delivery of Rewards – Rewards are automatically added to your account, so no more paper gift certificates!
- Member-only access to special offers and promotions, including our entertainment and hospitality venues.
We want to make it easy for anyone to enroll and enjoy being a Landry’s Select Club member.
To enroll at a restaurant, ask a host, hostess or server for a Landry’s Select Club card. A $25 enrollment fee will be charged to you at the restaurant at the time you receive your card. Once you are given your card, you can start earning points immediately!
A $25 Welcome Reward will be added to your account once it has been registered online through the Landry’s Select website.