Landry’s Select Club is one of the more distinctive loyalty programs in the U.S. restaurant industry — a fee-based, multi-brand program that spans an unusually broad portfolio of restaurant concepts, hospitality properties, and entertainment venues under the Landry’s, Inc. corporate umbrella. The breadth of the participating brand list, the annual fee structure, and the cross-property point ecosystem make Select Club a useful case study in how a hospitality-and-restaurant conglomerate can use loyalty as connective tissue across otherwise unrelated concepts. This overview walks through how the program works, the participating brands, the tier structure, and what kind of consumer extracts the most value from membership.
Program structure at a glance
Select Club is built on a one-time enrollment fee model rather than the free-enrollment model used by most casual dining loyalty programs. New members pay the enrollment fee, receive a welcome reward credit typically worth roughly the cost of enrollment, and then begin earning points on qualifying spend across the participating brand portfolio. Points accumulate in a single member account regardless of which brand the spend occurred at, and reward credits are redeemable across the portfolio in the same way.
The fee-based structure is unusual in restaurant loyalty and reflects the program’s positioning. Select Club is designed less for casual one-off enrollment and more for guests who actively use multiple brands within the Landry’s portfolio and want consolidated recognition and earning across them.
Participating brands
The Select Club brand list spans several categories within the Landry’s portfolio. Restaurant participants have historically included:
- Morton’s The Steakhouse
- Chart House
- McCormick & Schmick’s
- Rainforest Cafe
- Bubba Gump Shrimp Co.
- Saltgrass Steak House
- Landry’s Seafood House
- The Oceanaire Seafood Room
- Brenner’s Steakhouse
- Vic & Anthony’s Steakhouse
- Mastro’s Restaurants
- Mitchell’s Fish Market
- Joe’s Crab Shack (at various points in the portfolio history)
The program also extends into hospitality properties under the Landry’s umbrella, including Golden Nugget casinos and various entertainment venues, allowing members to earn and redeem at properties beyond traditional restaurant visits. The exact participating list shifts as Landry’s adjusts its portfolio, but the breadth has consistently been one of the program’s defining features.
Tier structure
Select Club has historically operated with a multi-tier structure that recognizes higher-spend members with elevated benefits. The tiers typically include:
- Select. The entry tier, accessible through standard enrollment.
- Elite. Reached at a defined annual spend threshold, with elevated earn rates and additional benefits.
- Elite Plus. Reached at a higher spend threshold, with the strongest benefit package including priority reservations and recognition perks.
Higher tiers also typically receive enhanced birthday and anniversary recognition, expedited service treatment at participating properties, and access to member-only events. The tier qualification mechanic is structured so that members who actively use the program across multiple visits per year can realistically reach the Elite tier, while Elite Plus is reserved for genuinely high-spend members.
How points and rewards work
Members earn points on qualifying spend across the participating brand portfolio. The point accumulation rate is consistent across most brand types, with the points converting to reward credits at defined thresholds. Reward credits typically redeem at face value against any qualifying check at any participating property, with relatively few exclusions.
Birthday recognition is one of the more prominent program benefits. Members typically receive a birthday reward of meaningful dollar value usable at participating restaurants, which is often the single most-redeemed benefit in the program. Anniversary recognition operates on a similar mechanic for the member’s enrollment anniversary.
The cross-property usability is the structural feature that makes the program work. A member who dines at Morton’s, Rainforest Cafe with the family, and Chart House for a special occasion can consolidate all three patterns of earning into one account and redeem the accumulated value at whichever property fits their next visit.
Card benefits
The Select Club card carries several benefits beyond point earning and reward credits. These have historically included:
- Priority seating at participating properties
- Birthday and anniversary rewards
- Welcome credit at enrollment
- Member-only event invitations
- Promotional bonus periods with elevated earn rates
- Recognition treatment at higher tier levels
The exact benefit package shifts over time as the program is refreshed, but the core combination of points, recognition, and priority treatment has remained the program’s structural foundation.
Annual fee and value math
The annual fee — actually structured as a one-time enrollment fee that does not recur annually for most members — is offset at enrollment by a welcome credit roughly equivalent to the fee. The economic question for prospective members is therefore not whether the fee itself is worth paying, but whether the ongoing program economics produce enough value to justify the relationship.
For members who use the participating brand portfolio actively — multiple visits across multiple brands per year — the program economics work in the member’s favor, especially when the birthday reward and tier benefits are factored in. For members who would only use one or two of the participating brands occasionally, the value math is closer to neutral.
How it fits in the restaurant loyalty landscape
Select Club occupies a distinctive position in restaurant loyalty. Most large casual dining loyalty programs are single-brand and free-to-enroll. Most multi-brand loyalty programs are coalition programs operated by third parties rather than by a single corporate parent. Select Club is one of the relatively few examples of a single-corporate-parent multi-brand restaurant loyalty program with a fee-based enrollment structure, and the breadth of the participating brand list makes it functionally a coalition program operated in-house.
For consumers who use the participating brands, this structure delivers more value than any single-brand program could, because earning aggregates across the portfolio rather than being trapped at one brand. For Landry’s, the structure delivers cross-brand visit data and the ability to drive traffic between brands in ways that single-brand programs cannot match.
Consumer value assessment
For active multi-brand users of the Landry’s portfolio, Select Club is one of the more valuable restaurant loyalty programs available. The cross-brand earning, tier benefits, and birthday reward combine to produce meaningful annual value that no single-brand program in the same segment matches. For occasional visitors to one or two of the participating brands, the program is worth evaluating but the value math is less clear-cut than for portfolio-wide users.
For comparable individual brand reviews within the portfolio, see our pieces on Morton’s and Landry’s Select Club, Bubba Gump Rewards, and McCormick & Schmick’s Rewards.
FAQ
Is Landry’s Select Club really one program across all those brands? Yes. Despite the breadth of the participating brand list, Select Club operates as a single member account with points earned and redeemed across the portfolio.
Does the enrollment fee come with anything? The enrollment fee is typically offset by a welcome credit of roughly equivalent value, so the net economic cost at enrollment is close to zero for members who use the welcome credit.
Which brands participate in Select Club? The participating list spans Landry’s restaurants including Morton’s, Chart House, McCormick & Schmick’s, Rainforest Cafe, Bubba Gump Shrimp Co., Saltgrass Steak House, Landry’s Seafood House, The Oceanaire, Mastro’s, and others, plus hospitality and entertainment properties under the Landry’s umbrella.
How do the tiers work? The program operates with Select as the entry tier, Elite at a defined annual spend threshold, and Elite Plus at a higher threshold. Each higher tier carries elevated earn rates and stronger benefit packages.
Is Select Club worth joining for occasional Landry’s visitors? For occasional visitors to one or two participating brands, the value math is neutral to modest. For active users of multiple brands within the portfolio, the program delivers meaningfully more value than any single-brand program in the same segment.