Consumer research and studies on loyalty programs, rewards programs, and customer retention.
A widely repeated claim credits IdeaWorks with finding miles lost 67% of their value since 2014. It does not appear in IdeaWorks' research. Here is what does.
Read more →
The trends shaping loyalty in 2026 — AI-native programs, paid-tier expansion, B2B loyalty, experiential rewards, sustainability, and platform consolidation.
Read more →
What consumers actually want from loyalty programs in 2025 — satisfaction drivers, the value-privacy tradeoff, category differences, and the gap with operator …
Read more →
A research-backed look at loyalty program economics — costs, revenue impact, break-even math, points liability, and how to build a business case for leadership.
Read more →
The macrotrends shaping loyalty in 2024 — inflation loyalty, paid tiers, AI personalization, consumer trust, and predictions for the year ahead.
Read more →
A research roundup of the most significant data on restaurant loyalty programs — membership rates, visit impact, redemption behavior, and generational divides.
Read more →
The enrollment-to-engagement gap is the central problem of modern loyalty. A research synthesis on why members disengage and what actually works to bring them …
Read more →
What actually motivates consumers to join a loyalty program — primary drivers, enrollment killers, and how the drivers shift across restaurant, retail, and …
Read more →
A benchmark guide to loyalty program performance metrics in 2021 — enrollment rates, active members, redemption rates, and visit frequency lift, with framing …
Read more →
How COVID reshaped loyalty program enrollment, redemption, and digital adoption — and what the disruption revealed about the underlying psychology of loyalty.
Read more →
How restaurants use behavioral data to segment loyalty members, identify high-value guests, and tailor offers to different member types.
Read more →
An overview of the key themes shaping 2014 consumer research on restaurant loyalty programs, including methodology approach, sample design, and topic coverage.
Read more →
A 2014 review of how restaurant loyalty programs shape consumer visit frequency, with member behavior data, segmentation insights, and operator implications.
Read more →
A look at how many restaurant loyalty programs U.S. consumers belong to, how many they actively use, and what drives active engagement versus dormant …
Read more →
How operators in 2013 began moving past one-size-fits-all reward structures toward early segmentation of restaurant loyalty members.
Read more →
Positive consumer trends in restaurant loyalty adoption made early 2013 a turning point for casual dining program design and operator confidence.
Read more →
A 2013 consumer research roundup on restaurant loyalty programs, covering enrollment, redemption behavior, value perception, and the shift to mobile.
Read more →
Why restaurant operators value loyalty benchmarking research, what they look for in industry reports, and how to put cross-brand data to work in program …
Read more →