Landry’s Select Club










Landrys Select Club Banner

This is the epitome of the multi-brand loyalty/rewards program, spanning venues in the restaurant, hospitality, entertainment and gaming categories. Landry’s Select Club features a value proposition that is integrated with all brands, allowing consumers to enjoy the benefits in many locations around the United Stated.

LANDRY’S SELECT FEATURES/BENEFITS (from the Landry’s Select Website)

We have a saying at Landry’s that “there are no spare customers.” We value each and every guest and appreciate your loyalty. We do everything we can to ensure that you are taken care of every time that you visit any one of our participating restaurants in 31 states across the country.

As a member of the Landry’s Select Club, here are some of the benefits you will receive.

  • Earn Points – 1 point for every dollar spent at participating Landry’s locations.
  • Welcome Reward – $25 Reward automatically added to your account upon registration.*
  • Birthday Reward – $25 Reward which can be redeemed during your birthday month.
  • Priority Seating – Receive seating privileges, seven days a week.
  • Retail Benefits – Receive a 10% discount or earn points on your purchases (benefit based on retail location)
  • Gift Cards – Earn points when you purchase gift cards.
  • Online Access – 24-hour access to your account to review transactions, point balances and rewards.
  • Email Notifications – You will receive information about rewards and other important club news.
  • Faster Delivery of Rewards – Rewards are automatically added to your account, so no more paper gift certificates!
  • Member-only access to special offers and promotions, including our entertainment and hospitality venues.

We want to make it easy for anyone to enroll and enjoy being a Landry’s Select Club member.

To enroll at a restaurant, ask a host, hostess or server for a Landry’s Select Club card. A $25 enrollment fee will be charged to you at the restaurant at the time you receive your card. Once you are given your card, you can start earning points immediately!

A $25 Welcome Reward will be added to your account once it has been registered online through the Landry’s Select website.

BRANDS IN LANDRY’S SELECT CLUB

Aquarium Restaurants
Babin’s Seafood House
Big Fish Seafood Bistro
Brenner’s Steakhouse
Bubba Gump
Cadillac Bar
Charley’s Crab
Chart House
Claim Jumper
Gandy Dancer
Golden Nugget
Grand Concourse
Grotto
Harlow’s
Kemah Boardwalk
La Griglia
Landry’s Seafood
McCormick & Schmick’s
Meriwether’s
Morton’s The Steakhouse
Peohe’s
Pleasure Pier
Rain Forest Café
River Crab Blue Water Inn
Rusty Pelican
Saltgrass Steakhouse
Simms Steakhouse
T Rex Café
The Crab House
The Oceanaire Seafood Room
Tower of the Americas
Vic & Anthony’s Steakhouse
Willie G’s Seafood & Steaks

For more information, visit the Landry’s Select Website.

Morton’s the Steakhouse – Landry’s Select Club

Mortons the Steakhouse Logo




Morton’s has a great reputation and legacy in the fine steakhouse category.  Along with a diverse collection of other restaurants in the Landry’s family, Morton’s operates within the Landry’s Select Club – a restaurant loyalty/rewards program. With such a broad assortment of restaurant brands in the fold, the Landry’s Select Club offers what we know from research (The LoyaltyPulse Study) to be a very appealing proposition to consumers: the opportunity to earn rewards using one program across many restaurant brands.

Landry’s Select is a fee-based program. Members pay $25 to join and receive a $25 reward immediately. Membership fees are effective at gaining commitment to a restaurant rewards program. When members are considering their choice for a dining event, the fact that they have paid a fee to join a rewards program at one restaurant is a considerable factor when making that choice. It serves as one of the ‘tie-breakers.’

We also know from our research (The LoyaltyPulse Study) that just 10% of consumers have paid a fee to join a restaurant rewards program. However, among those consumers who dine for business (either business exclusively or business and pleasure), nearly one in four have paid a fee to join a restaurant rewards program (22%). Consumer acceptance rate increases with respect to the payment of an enrollment fee if there is an immediate incentive in place.

WHAT’S HAPPENING AT MORTON’S NOW?


MORTON’S and LANDRY’S SELECT CLUB – From the Website

We have a saying at Landry’s that “there are no spare customers.” We value each and every guest and appreciate your loyalty. We do everything we can to ensure that you are taken care of every time that you visit any one of our participating restaurants in 31 states across the country.

As a member of the Landry’s Select Club, here are some of the benefits you will receive.

  • Earn Points – 1 point for every dollar spent at participating Landry’s locations.
  • Welcome Reward – $25 Reward automatically added to your account upon registration.*
  • Birthday Reward – $25 Reward which can be redeemed during your birthday month.
  • Priority Seating – Receive seating privileges, seven days a week.
  • Retail Benefits – Receive a 10% discount or earn points on your purchases (benefit based on retail location)
  • Gift Cards – Earn points when you purchase gift cards.
  • Online Access – 24-hour access to your account to review transactions, point balances and rewards.
  • Email Notifications – You will receive information about rewards and other important club news.
  • Faster Delivery of Rewards – Rewards are automatically added to your account, so no more paper gift certificates!
  • Member-only access to special offers and promotions, including our entertainment and hospitality venues.

We want to make it easy for anyone to enroll and enjoy being a Landry’s Select Club member.

To enroll at a restaurant, ask a host, hostess or server for a Landry’s Select Club card. A $25 enrollment fee will be charged to you at the restaurant at the time you receive your card. Once you are given your card, you can start earning points immediately!

A $25 Welcome Reward will be added to your account once it has been registered online through the Landry’s Select website.

For more information, visit the Morton’s website or the Landry’s Select Club website.

Del Frisco’s Double Eagle Steak House Rewards

Del Frisco's Double Eagle Steak House Logo




Here’s a description of Del Frisco’s from the restaurant’s website:

Del Frisco’s Double Eagle Steak House planted its roots in Dallas more than 20 years ago. We embody the rich tradition of fine American steak houses, amazing guests through our impeccable chef-driven cuisine, extensive award-winning wine list and unparalleled hospitality. We offer our guests an unforgettable experience in a stunning, energetic atmosphere perfect for special occasions, business affairs or a grand night on the town.

Del Frisco’s is part of the Del Frisco’s Restaurant Group which also includes Sullivan’s Steakhouse and Del Frisco’s Grille. This restaurant loyalty/rewards program that spans three brands charges a one-time membership fee. A couple of important notes about loyalty program membership fees:

  • Members pay a one-time fee to join.  Membership fees are effective at gaining commitment to a restaurant rewards program.  When members are considering their choice for a dining event, the fact that they’ve paid a fee to join a rewards program at one restaurant is a considerable factor when making that choice.  It serves as one of the ‘tie-breakers.’
  • We know from our research (The LoyaltyPulse Study) that just 10% of consumers have paid a fee to join a restaurant rewards program.  However, among those consumers who dine for business (either business exclusively or business and pleasure), nearly one in four have paid a fee to join a restaurant rewards program (22%).
  • We also know that consumer acceptance rate increases with respect to the payment of an enrollment fee if there is an immediate incentive in place.  That immediate incentive exists in this program in the form of a $25 dining credit issued electronically once the member has paid the $25 enrollment fee and enrolled.

With three different restaurant brands participating in this program (Sullivan’s Steakhouse, Del Frisco’s Double Eagle Steak House, Del Frisco’s Grille) the Del Frisco’s Restaurant Group has the opportunity to drive incremental business beyond a single-brand program. We know from our research (The LoyaltyPulse Study) that 73% of consumers find a program that spans multiple brands to be appealing.

PROGRAM DESCRIPTION FROM DEL FRISCO’S WEBSITE

Everyone likes to get something back. As a Del Frisco’s Restaurant Group Rewards Program member, you get to do just that. Simply present your card each time you dine at either Sullivan’s Steakhouse or Del Frisco’s Double Eagle Steak House to earn rewards points. For every dollar spent, you will receive a rewards point. Once accumulated, points can be redeemed for Rewards Dollars, which can be spent in any Sullivan’s, Del Frisco’s or Del Frisco’s Grille across the country.

Our rewards program is just another way we take care of our loyal guests. Sign up today for a one-time fee of $25 and we will load your Rewards Card with $25 in Rewards Dollars upon registration.

TIERS BASED UPON TWELVE-MONTH POINTS EARNING

Levels are calculated monthly and adjusted every 12 months. Points can be accumulated at every Sullivan’s and Del Frisco’s restaurant location.

Silver Card Level – 10,000 Points
Once a valued guests reach this level, they become Silver members. Silver members will receive 1.1 points for every dollar spent.

Gold Card Level – 25,000 Points
Once a valued guests reach this level, they become Gold members. Gold members will receive 1.2 points for every dollar spent.

Platinum Card Level – 50,000 Points
Once a valued guests reach this level, they become Platinum members. Platinum members will receive 1.3 points for every dollar spent.

REWARD REDEMPTION OPTIONS

350 points – $25 Reward
700 points – $50 Reward
1,400 points – $100 Reward
1,850 points – Dinner for 2 Sullivan’s ($130 Value)
2,800 points – Dinner for 2 Del Frisco’s ($200 Value)
3,700 points – Dinner for 4 Sullivan’s ($260 Value)
5,600 points – Dinner for 4 Del Frisco’s ($400 Value)
20,000 points – Sullivan’s Wine Dinner for 10 ($1,400 Value)
40,000 points – Del Frisco’s Wine Dinner for 10 ($2,800 Value)

For more information, visits the rewards section at the Del Frisco’s website.

WHAT’s GOING ON AT FRISCO’S RIGHT NOW?


Sullivan’s Steakhouse Rewards

Sullivans Steakhouse Logo




Sullivan’s is a lively restaurant with something for everyone whether you’re a steak lover or if you fancy terrific seafood. With nineteen locations, it’s part of the Del Frisco’s Restaurant Group which also includes Del Frisco’s Double Eagle Steak House and Del Frisco’s Grille. A couple of key observations about the membership fee charged in the Sullivan’s Rewards Program:

  • Members pay a one-time fee to join.  Membership fees are effective at gaining commitment to a restaurant rewards program.  When members are considering their choice for a dining event, the fact that they’ve paid a fee to join a rewards program at one restaurant is a considerable factor when making that choice.  It serves as one of the ‘tie-breakers.’
  • We know from our research (The LoyaltyPulse Study) that just 10% of consumers have paid a fee to join a restaurant rewards program.  However, among those consumers who dine for business (either business exclusively or business and pleasure), nearly one in four have paid a fee to join a restaurant rewards program (22%).
  • We also know that consumer acceptance rate increases with respect to the payment of an enrollment fee if there is an immediate incentive in place.  That immediate incentive exists in this program in the form of a $25 dining credit issued electronically once the member has paid the $25 enrollment fee and enrolled.

With three different restaurant brands participating in this program (Sullivan’s Steakhouse, Del Frisco’s Double Eagle Steak House, Del Frisco’s Grille) the Del Frisco’s Restaurant Group has the opportunity to drive incremental business beyond a single-brand program. We know from our research (The LoyaltyPulse Study) that 73% of consumers find a program that spans multiple brands to be appealing.

PROGRAM DESCRIPTION FROM SULLIVAN’S WEBSITE

Everyone likes to get something back. As a Del Frisco’s Restaurant Group Rewards Program member, you get to do just that. Simply present your card each time you dine at either Sullivan’s Steakhouse or Del Frisco’s Double Eagle Steak House to earn rewards points. For every dollar spent, you will receive a rewards point. Once accumulated, points can be redeemed for Rewards Dollars, which can be spent in any Sullivan’s, Del Frisco’s or Del Frisco’s Grille across the country.

Our rewards program is just another way we take care of our loyal guests. Sign up today for a one-time fee of $25 and we will load your Rewards Card with $25 in Rewards Dollars upon registration.

TIERS BASED UPON TWELVE-MONTH POINTS EARNING

Levels are calculated monthly and adjusted every 12 months. Points can be accumulated at every Sullivan’s and Del Frisco’s restaurant location.

Silver Card Level – 10,000 Points
Once a valued guests reach this level, they become Silver members. Silver members will receive 1.1 points for every dollar spent.

Gold Card Level – 25,000 Points
Once a valued guests reach this level, they become Gold members. Gold members will receive 1.2 points for every dollar spent.

Platinum Card Level – 50,000 Points
Once a valued guests reach this level, they become Platinum members. Platinum members will receive 1.3 points for every dollar spent.

REWARD REDEMPTION OPTIONS

350 points – $25 Reward
700 points – $50 Reward
1,400 points – $100 Reward
1,850 points – Dinner for 2 Sullivan’s ($130 Value)
2,800 points – Dinner for 2 Del Frisco’s ($200 Value)
3,700 points – Dinner for 4 Sullivan’s ($260 Value)
5,600 points – Dinner for 4 Del Frisco’s ($400 Value)
20,000 points – Sullivan’s Wine Dinner for 10 ($1,400 Value)
40,000 points – Del Frisco’s Wine Dinner for 10 ($2,800 Value)

For more information, visits the rewards section at the Sullivan’s website.

SEE WHAT’S HAPPENING RIGHT NOW AT SULLIVAN’S – via Twitter

MyPanera Rewards – The Panera Card – Panera Bread Company




When this program rolled out a few years ago, it introduced an alternative concept for restaurant rewards programs built around the concept of surprise.  Here’s some of the language used to describe the program at MyPanera.com:

MYPANERA IS ABOUT SHOWING OUR APPRECIATION AND REWARDING YOU IN UNEXPECTED AND SURPRISING WAYS.

Enjoying the surprises we’ve sent your way so far? We have lots more planned, and we think you’ll love what’s in store. From complimentary items in the bakery-cafe to exclusive tastings and demonstrations, MyPanera is always thinking of unique ways to thank you.

The more you visit, the more surprises you can get (just when you least expect them)!

Panera Bread Company emphasizes the strategic importance of their rewards program and the data derived from the program.  The data is of strategic advantage in understanding guest behavior and using targeted and relevant communication and promotion to drive incremental revenue.

Using some excerpts from Panera’s 2011 annual report, following are examples of Panera emphasizing the strategic important of their rewards program – not just another short-term promotion:

“Specifically in 2011, we benefitted from our investments in five key areas: the quality of our food, our increased marketing expenditures, the rollout of our MyPanera loyalty program, the growth of our catering business, and the quality of our operations and our people.”

“The real value of the loyalty program is the customer data that we have been able to collect. We have begun testing the use of this data to increase frequency and are beginning the journey of moving to true one-to-one marketing. For example, we are creating individual reward tracks for all 9.5 million members of our loyalty program, and expect to send to our customers more than 6.5 million unique e-mails each month with dynamic content that changes based on their interests and buying patterns.”

Restaurant companies participating in the loyalty/rewards space or contemplating an entry into that space would be wise to study the strategic role of a loyalty/rewards program as an integral and potentially central element in their overall marketing mix.

SEE WHAT’S HAPPENING RIGHT NOW AT PANERA – via Twitter


MORE INFORMATION

For more information on MyPanera Rewards, visit the MyPanera Rewards website.

Cafe de Boston Level Up Rewards Program

Cafe de Boston Level Up Rewards Program

LevelUp is the free app that enables you to pay with your phone when you place an order at certain restaurants. Here’s an example of LevelUp and a restaurant adding value by creating a promotional offer that contains a rewards component.

Use LevelUp at Café de Boston and you’ll get 10% cash back when you spend $100. New customers receive $2 for your first time visit to Café de Boston.

Cafe De Boston is an all-purpose cafeteria for the “die hahhd” professional in Boston. When your feathers are ruffled from an episode of downtown parking wars, we’ve got two words for you: oatmeal bar. Served with fresh toppings like fruit, granola and almonds, the stuff is known to cure even the most severe cases of commute rage. When you’ve got 5 minutes to turn an afternoon meeting into a birthday celebration, Cafe De Boston also has your back with beautifully decorated cakes to make you look like the golden co-worker. And when the wind whips through the financial district and you need something to make you feel whole again, hit the build-a-bowl pasta station. With Cafe De Boston in their arsenal, the tie and pencil skirt crowd is bound to conquer!

Click here to access the Cafe de Boston LevelUp page. Click here to learn more about LevelUp and here to access Cafe de Boston’s website.

Loyalogy LoyaltyPulse Consumer Research Study on Restaurant Loyalty/Rewards Programs

LoyaltyPulseRestaurantRewardsVisitIncrease

Asheville, NC, January 15, 2013 – Loyalogy, provider of loyalty program consulting and analysis services to the restaurant industry, announced the results of its first annual LoyaltyPulse U.S. study tracking consumer attitudes and behavior regarding restaurant rewards programs. [Click here to view and/or download the study].

“The LoyaltyPulse study provides clear evidence directly from consumers regarding the effectiveness of restaurant rewards programs and the value associated with using the rewards program data to tailor and target guest e-mail communication,” said Dennis Duffy, President of Loyalogy.

The LoyaltyPulse study, based on detailed survey responses to 50 questions among 1,124 consumers from across the U.S., found that:

  • Consumers estimate a restaurant rewards programs would increase their visit rate to a particular restaurant by an average of 35%.
  • Nearly two-thirds of consumers (65%) report they would recommend a restaurant more to others if that restaurant offered an appealing rewards program.
  • Four out of five consumers prefer a rewards program with a clearly-defined proposition in which they earn points for rewards than a program built solely on periodic, surprise free items.
  • Consumers desire a simple reward program enrollment process in the restaurant and would prefer to supply additional information online after they have left the restaurant.
  • Although consumer wallets are bulging with plastic cards, 60% of respondents stated that they don’t mind carrying a membership card for a rewards program if it’s necessary.
  • While only 10% of respondents have paid a fee to join a restaurant rewards program, fully 50% state they would be willing to do so if the program offered adequate value.
  • A single rewards program membership covering multiple restaurant brands has significant appeal to consumers.  73% of respondents agreed they would like to have one rewards program membership that was honored at multiple restaurant chains

ABOUT THE LOYALTYPULSE STUDY

The LoyaltyPulse study was conducted through an online survey of U.S. consumers between the ages of 25 and 65 with household incomes of $75,000 or more.  The respondents were selected from an online research panel provided by The Sample Network.  The survey consisted of 50 questions in categories that include:

  • Restaurant visit rate and spending, including breakdown of those who visit restaurants just for pleasure or both pleasure and business.
  • Participation rate in restaurant rewards programs.
  • Relative appeal of 15 different reward program benefits.
  • Attitudes about 12 different statements regarding carrying membership cards, using a phone number as identifier and receiving promotional e-mail messages from rewards programs.
  • Attitudinal statements regarding the impact of rewards programs on behavior.
  • Likely visit rate changes based upon different levels of rewards.
  • Whether or not consumers have paid an enrollment fee to join a restaurant rewards program and what would motivate the payment of an enrollment fee.
  • Demographic characteristics.

For more information about the LoyaltyPulse study, visit www.loyaltypulse.com.

ABOUT LOYALOGY

Founded by Dennis Duffy, with more than twenty years of experience developing, managing and analyzing customer loyalty programs, Loyalogy provides loyalty program development, consulting, project management and database analysis services to restaurant companies.  For more information, visit www.loyalogy.com.

CONTACT

Dennis Duffy – President, Loyalogy, Inc. at 828-333-5860 or dennis@loyalogy.com.

The Palm 837 Club




The Palm’s 837 Club is one of those restaurant loyalty programs that have been around so long that it’s been a model for other restaurants to use when contemplating and developing their own restaurant loyalty programs. The 837 Club is one of the early models that proved the viability of membership fees in rewards programs.

From the company’s website:

We often say that The Palm isn’t a chain – it’s a family. This is true for our staff members, our customers, and for the extended family of loyal patrons who participate in The Palm’s 837 Club.

The 837 Club is our way of giving back to the guests who keep coming back. Once you become a member, you’ll receive Club Points every time you visit The Palm that can be redeemed for special rewards ranging from a complimentary dessert to a weekend getaway for two. A one-time fee of $25 earns you membership and a $25 gift card towards your next Palm meal or happy hour bar visit. You’ll also receive our members-only newsletter, Just Rewards, an insider’s guide to The Palm featuring the latest news plus members only offers and events.

The structure of the program is a classic points to rewards model, in which points are banked and converted to rewards when the member decides to convert to rewards. You can save the points, you can redeem the points. Some members in programs like this accumulate so many points that they need high-end rewards as a target to save for. And there is no shortage of those high-end rewards in the 837 Club. Under the current program structure you can get anything from an appetizer or dessert at the 250 point level to a $200 Tiffany and Company Gift card at the 2,000 point level to a 4-day/3-night trip for two to France’s Baron Eric De Rothschild’s private chateau at the 150,000 level.

SEE WHAT’S HAPPENING RIGHT NOW AT THE PALM – via Twitter


MORE INFORMATION

For more information, visit The Palm 837 Club Website.

The Palm on Facebook.
The Palm on Pinterest.
The Palm on YouTube.