LIST OF RESTAURANT LOYALTY REWARDS PROGRAMS AS OF MARCH 13, 2016
Have we missed one? Let us know.
LIST OF RESTAURANT LOYALTY REWARDS PROGRAMS AS OF MARCH 13, 2016
Have we missed one? Let us know.
Chipotle has recently announced a new summer-long loyalty-like program to lure back some of those guests who were scared away by the troubles the company has recently faced. I label this loyalty-like because it’s more of a short-term promotion rather than the long-term strategy that loyalty marketing represents. It’s tough to make significant short-term progress with a loyalty program because by nature those who will get on board first are typically a brand’s best and most frequent guests. So short-term efforts at loyalty can become break-even at best and quite possible negative, with many visit unnecessarily discounted.
This Chipotle Chiptopia program goes live on July 1, 2016 and runs through the end of September. On the one hand, Chipotle has attempted to create a program that aims specifically at the creation of incremental visits. However, the program they have created is complicated. I often say that a loyalty program has to be simple enough for a server to explain in one, maybe two sentences.
Here is the graphic they’re using to explain the program:
It’s takes some work to figure this thing out. I think plenty of guests will join and figure “why not?” Those who really try to figure this out are likely to be who? Those who really like Chipotle and already visit Chipotle a lot.
If you don’t want to study the graphic you can watch a video about the program:
Blaze Pizza is all the rage because of the way the company has reinvented the process of ordering pizza. They’ve turned it into made to order fast casual allowing consumers to select each sauce and topping individually and have their hot, crispy and yummy pizza ready in less than five minutes.
Blaze also has an app-based rewards program, allowing members who download the app to earn “flames” every time they spend five dollars or more at a Blaze Pizza location. Once you’ve earned ten flames you’ll get a reward. The snag with this is that they don’t specifically describe what the reward is. And as far as I can tell, the only information about the program is in the app, not on the Blaze Pizza website.
I’ll find out once I get to ten flames. Because of the convenient nature of the Blaze concept and the really good pizza, it’s a viable lunch option that competitive with most other fast casual restaurant concepts and one of the few that offer tasty and fast pizza. So it doesn’t take long to get to ten flames.
Learn more about Blaze Pizza at the website. For more about the app and Blaze Pizza Rewards, check out the app on your smart phone.
This appeared in the Chicago Tribune on June 14, 2016. Consumers are serious about their rewards and can get quite upset when massive changes are made. We’ll see more and more of this as restaurant rewards programs become more pervasive. Restaurant companies must be much more careful about how they implement changes and should isolate their current membership from the negative impact of changes.
From the Chicago Tribune:
A Cook County man is suing Four Corners Tavern Group, which has 11 restaurants in Chicago and another one coming to Maggie Daley Park, after the company allegedly switched rewards programs and left “hundreds or thousands” of customers with no way to redeem credit accumulated toward rewards.
Micah Riskin, a regular customer of Highline in River North and other Four Corners establishments, filed his class-action complaint in Cook County Circuit Court last week, alleging the restaurant group violated the Illinois Consumer Fraud and Deceptive Business Practices Act. Last March, Riskin signed up for the “Spring Rewards” program offered through Highline, but Four Corners left him and others with no way to transfer credit toward rewards when it switched programs in January, the lawsuit said.
“It’s something they do to bring people in the door. They should live up to their obligations, in our minds,” said Aron Robinson, Riskin’s attorney, on Tuesday.
Anna Treiber, a spokeswoman for Four Corners Tavern Group, said the company is declining to comment on the lawsuit.
Four Corners operates its taverns — Highline, Fremont, Benchmark, Schoolyard, Westend, Kirkwood, Gaslight, Sidebar Grille, Ranalli’s, Steak Bar and Federales — primarily in the Loop and on the city’s North and Near West sides, but has a vision to “open an establishment in all of the unique neighborhoods throughout Chicago,” according to Four Corners website. The group’s also been approved to operate a restaurant in Maggie Daley Park that’s slated to open next year.
Each Four Corners location had its own distinct program and rewards didn’t transfer between taverns. At Highline, under the “Spring Rewards” program, customers were to be awarded a $10 credit for every $250 spent, according to the lawsuit.
By the time Four Corners announced the change — from Spring Rewards to My4C Points — in January, Riskin had spent $240 of the $250 needed at Highline in order to receive the $10 credit, the complaint said.
Four Corners communicated the change to customers via email on January 15, stating that rewards had to be redeemed by the end of February. But there was no way for customers like Riskin to transfer credit to the new program, according to the lawsuit.
“It’s nice to move on to something better, but you have all these people who have accrued these points,” Robinson said.
Four Corners was founded by Andy Gloor and Matt Menna, principals with real estate firm Sterling Bay.
On Tuesday, October 14, 2014 I will be presenting a free webinar: An Insider’s Guide to Loyalty, hosted by Paytronix. The webinar focuses on many of the things that restaurant chains need to know when considering a potential customer loyalty program. It’s based on my experiences helping restaurant companies evaluate the potential of a loyalty program and launch and manage loyalty programs. If you’re involved in any capacity with restaurant marketing you won’t want to miss this. Things that I cover in this webinar include:
It’s Tuesday, October 14, 2014 at 1:00 PM eastern time. Space is limited. Click here to register.
Last month we released our 2014 consumer study on attitudes and behavior regarding restaurant rewards programs. The study yielded great insights especially with respect to certain consumer segments we explored in the analysis of the results. The Millennials sub-segment is one of great interest to restaurant operators because those among the Millennials group with household incomes of $75,000 per year or more are much more engaged with restaurants and with restaurant rewards programs.
This group visits restaurants more and is more likely to visit restaurants for both business and pleasure. They participate in far more restaurant rewards programs and they are more motivated by restaurant rewards programs. It’s not surprising that they’re more heavily engaged in technology than the older segments of the population. They’re the group that is much more interested in using a mobile app to manage their interaction with rewards programs. They’re also much more likely to use online ordering (through a website and a mobile app) and use services such as Open Table, Yelp, Urban Spoon and Trip Advisor.
Having lived most of my life far away from the ocean, there are few things I enjoy more than fresh, skillfully prepared seafood. When paired with a savory steak or ribs, the combination is nothing short of divine. With this in mind, I am delighted to see that the Chart House is offering customers its own loyalty program to compliment their famous seafood and steaks.
The Chart House is a member of the Landry’s Select Club, which offers a multi-brand loyalty program integrating dining, hospitality, and entertainment at dozens of locations across the country. When customers sign up for the Landry’s Select Club, they can expect the following perks and rewards:
Earn Points – 1 point for every dollar spent at participating Landry’s locations.
Welcome Reward – $25 Reward automatically added to your account upon registration.*
Birthday Reward – $25 Reward which can be redeemed during your birthday month.
Priority Seating – Receive seating privileges, seven days a week.
Retail Benefits – Receive a 10% discount or earn points on your purchases (benefit based on retail location)
Gift Cards – Earn points when you purchase gift cards.
Online Access – 24-hour access to your account to review transactions, point balances and rewards.
Email Notifications – You will receive information about rewards and other important club news.
Faster Delivery of Rewards – Rewards are automatically added to your account, so no more paper gift certificates!
Member-only access to special offers and promotions, including our entertainment and hospitality venues.
When customers sign up for the Landry’s Select Club at Chart House, they will have access to an array of restaurants and venues, as well as the opportunity to earn multiple rewards and perks. For more information, visit the Chart House website.
Few cities in the United States have a culinary tradition as strong as New Orleans. The unique blend of French and African heritage mixed with the signature Cajun flash has produced something of a national treasure. Copeland’s of New Orleans has continued this proud tradition for the past 30 years, and they have recently rolled out the Lagniappe Club to give diners something else to rave about.
The word lagniappe loosely translates to “a little something extra,” which is an understatement for Copeland’s loyalty program. The Copeland’s website details the basics of the program:
Earn points every time you dine or have drinks at a participating restaurant. Points may be redeemed for food and drinks as well as exclusive rewards such as a New Orleans getaway weekend.
A free steak or equivalent on your birthday.
A free bottle of wine or equivalent on your membership anniversary.
Exclusive member’s only offers and promotions.
As customers earn points at Copeland’s, they can redeem these points for Copeland’s dining rewards. Customers will receive a $25 reward for earning 300 points, a $50 reward for earning 500 points, and a whopping $100 reward for earning 800 points. For more information about perks and participating locations, visit the Copeland’s website.
February 18, 2014 – Asheville, NC – Loyalogy, leading provider of loyalty program analysis, data mining, reporting and consulting services to the restaurant industry, announced the results of its second annual U.S. study tracking consumer attitudes and behavior regarding restaurant rewards programs.
“Our latest study provides consistently clear evidence directly from consumers regarding the effectiveness of restaurant rewards programs and the importance of such programs to restaurant guests,” said Dennis Duffy, President of Loyalogy.
The study, based on detailed survey responses to 55 questions among 1,100 consumers from across the U.S., found that:
ABOUT THE LOYALOGY CONSUMER RESEARCH STUDY
The Loyalogy consumer research study was conducted through an online survey of U.S. consumers between the ages of 25 and 65 with household incomes of $75,000 or more. The respondents were selected from an online research panel provided by The Sample Network. The survey consisted of 55 questions in categories that include:
Results of the study and detailed datasets for additional analysis are available at no cost. Download the results of the study and detailed data at www.loyalogy.com.
Loyalogy was founded by Dennis Duffy who has more than twenty years of experience developing, managing and analyzing customer loyalty programs. Loyalogy provides loyalty program data analysis and data mining services, online dashboard and reporting tools, loyalty program development and consulting services and workshops for companies contemplating a customer loyalty program. For more information, visit www.loyalogy.com.
Dennis Duffy – President, Loyalogy, Inc. at 828-333-5860 or email@example.com.
When it comes to ice cream, it seems that loyalty and rewards programs are almost redundant. Everybody loves ice cream. People write songs about ice cream. The stuff practically sells itself. Nevertheless, the dedicated scoopers at J.P Licks have introduced the Cow Card which serves as both a gift and rewards card for any and all who believe in the “magic of ice cream.”
As a gift card, the Cow Card is fairly standard. Customers can prepay and reload their Cow Card with cash either in person or online. Where the Cow Card stands out is with the auto-reload feature, which will automatically put money on a card once available ice cream funds dip below a preset level (you know, just in case).
When customers use their Cow Card (either as a gift card or as a loyalty card), they will earn one point for every dollar they spend. Customers who earn 50 points at any J.P. Licks location will earn a $5 gift card, which customers can use to buy “ice cream, home roasted coffee, espresso beverages, birthday cakes, anything J.P. Licks!” To sweeten the deal, J.P. Licks even offers a smartphone app for those who prefer to go cardless. For more information, visit the J.P. Licks website.