Consumer Segmentation and Behavior – Restaurant Loyalty Rewards Programs

RESTAURANT CONSUMER SEGMENTATION REGARDING LOYALTY REWARDS PROGRAMS

Restaurant Loyalty Segmentation

The Rewarding Diners consumer segmentation of restaurant diners and use of restaurant loyalty rewards programs helps restaurant companies understand dining and loyalty behavior among discrete consumer segments. The segmentation is based upon a U.S. national survey with 1,122 responses from consumers aged 25 to 65 with household incomes of $75,000 or more.

For companies planning or currently executing a restaurant loyalty rewards program, this segmentation enables several things:

  • Improved targeting by understanding those guests that represent the greatest opportunity. Loyalty programs are tie-breakers that allow companies to generate incremental visits by shifting visits within the category from a competitor to your brand. By understanding how many visits per month certain consumers have in the category, you may compare how many visits they have with your brand to understand how many additional visits may be shifted to your brand.
  • Comparison of this national-level segmentation, with breakouts by QSR, casual dining and fine dining, against an individual company’s guest composition. This is best accomplished by comparing the data in this segmentation to a similar survey conducted with your specific guests. This segmentation study provides a framework that may serve as a starting point to use when placing guests into a segment based upon their results to a survey.
  • Better understanding of the makeup and likely needs of segments to maximize relevance in marketing efforts.

The segmentation uncovers six discrete segments:

  • Power Brokers
  • Good Fellows
  • Working Values
  • On The Go
  • Casually Focused
  • Frugassional

POWER BROKERS

Restaurant Loyalty Segmentation

These consumers represent 7% of the population and 27% of the spending. They use restaurants for business and pleasure. They’re young (52% less than 35 years of age), successful (35% have a household income of $150,000) and they source meals from restaurants every day. Their average monthly restaurant visit rate is 30.8 and they use all types of restaurants, with 7.3 fine dining visits, 10.6 casual dining visits and 12.9 QSR visits. The highest percentage of their restaurant category spending is in fine dining (39%).

Restaurant Loyalty Segmentation

Power Brokers are 57% male and well educated – 78% have a bachelor’s degree or graduate degree. Among this group, 37% have paid a fee to join a restaurant loyalty program. They’re highly engaged with restaurant loyalty programs with an average participation of 12.2 programs. They’re highly motivated by loyalty programs – they estimate their visits will increase 43% as a result of an appealing restaurant loyalty rewards program.

GOOD FELLOWS

Restaurant Loyalty Segmentation

This segment is labeled ‘Good Fellows’ because 71% of the members in the segment are male. They use restaurants for business and pleasure. They represent 10% of consumers and 14% of spending. They cluster in the 35-54 age range (58% in that range) and in the lowest income bracket among the sample (45% with household incomes of $75,000 – $99,999). Their average monthly restaurant visit rate is 14.5 and they use all types of restaurants, with 2.3 fine dining visits, 4.9 casual dining visits and 7.3 QSR visits. The highest percentage of their restaurant category spending is in casual dining (39%).

Restaurant Loyalty Segmentation

Good Fellows are 71% male and well educated – 70% have a bachelor’s degree or graduate degree. Among this group, 26% have paid a fee to join a restaurant loyalty program. They’re moderately engaged with restaurant loyalty programs with an average participation rate of 5.3 programs. They’re highly motivated by loyalty programs – they estimate their visits will increase 39% as a result of an appealing restaurant loyalty rewards program.

WORKING VALUES

Restaurant Loyalty Segmentation

This segment represents 16% of consumers and 10% of spending. They use restaurants for business and pleasure. They cluster in the 35-54 age range (59% in that range) and in the lowest income bracket among the sample (46% with household incomes of $75,000 – $99,999). Their average monthly restaurant visit rate is the lowest in the ‘business and pleasure’ category at 6.7. They use all types of restaurants, but at a moderate rate with 1.1 fine dining visits, 2.4 casual dining visits and 3.3 QSR visits. The highest percentage of their restaurant category spending is in casual dining (44%).

Restaurant Loyalty Segmentation

Working Values are 56% male and well educated. 65% have a bachelor’s degree or graduate degree, but of note is the fact that this group has the highest percentage of graduate degrees in the study (25%). Among this group, only 14% have paid a fee to join a restaurant loyalty program. Their engagement level with restaurant loyalty programs is low with an average participation rate of 2.0 programs. However, they’re still motivated by loyalty programs – they estimate their visits will increase 36% as a result of an appealing restaurant loyalty rewards program.

ON THE GO

Restaurant Loyalty Segmentation

This segment represents 10% of consumers and 20% of spending. They use restaurants only for pleasure. They cluster in the 35-54 age range (53% in that range) and in the lowest income bracket among the sample (55% with household incomes of $75,000 – $99,999). They use restaurants regularly, with an average monthly visit rate of 22.3. They use fine dining about twice (2.1 times) per month, but the lion’s share of their restaurant visits are in the QSR (12.4 visits per month) and casual dining (7.8 visits per month) categories. The highest percentage of their restaurant category spending is in casual dining (48%).

Restaurant Loyalty Segmentation

On The Go are 57% female and well educated. 64% have a bachelor’s degree or graduate degree, but of note is the fact that this group has the second highest percentage of graduate degrees in the study (24%). Among this group, only 13% have paid a fee to join a restaurant loyalty program. Their engagement level with restaurant loyalty programs is moderately low with an average participation rate of 3.3 programs. They’re motivated by loyalty programs but at a rate lower than the population average – they estimate their visits will increase 30% as a result of an appealing restaurant loyalty rewards program while the overall population average is 35%.

CASUALLY FOCUSED

Restaurant Loyalty Segmentation

This segment represents 18% of consumers and 18% of spending. They use restaurants only for pleasure. They cluster in the 45+ age range (64% in that range) and in the lowest income bracket among the sample (52% with household incomes of $75,000 – $99,999). They use restaurants about once every three days, with an average monthly visit rate of 10.3. They use fine dining occasionally – about once (.9 times) per month. Most of their restaurant visits are in the QSR (5.3 visits per month) and casual dining (4.1 visits per month) categories. The highest percentage of their restaurant category spending is in casual dining (57%).

Restaurant Loyalty Segmentation

Casually Focused are 65% female and moderately well educated. 56% have a bachelor’s degree or graduate degree. Among this group, only 4% have paid a fee to join a restaurant loyalty program. Their engagement level with restaurant loyalty programs is low with an average participation rate of 1.9 programs. But, they’re motivated by loyalty programs – they estimate their visits will increase 38% as a result of an appealing restaurant loyalty rewards program.

FRUGASSIONAL

Restaurant Loyalty Segmentation

This segment represents 39% of consumers and 11% of spending. They use restaurants only for pleasure. They cluster in the 45+ age range (74% in that range) and in the lowest income bracket among the sample (56% with household incomes of $75,000 – $99,999). They use restaurants about once per week or less, with an average monthly visit rate of 3.8. They use fine dining rarely – about once every three months (.3 times per month). Their sparse restaurant visits are in the QSR (1.9 visits per month) and casual dining (1.6 visits per month) categories. The highest percentage of their restaurant category spending is in casual dining (58%).

Restaurant Loyalty Segmentation

Frugassional are 65% female and moderately well educated. 57% have a bachelor’s degree or graduate degree. Among this group, only 1% has paid a fee to join a restaurant loyalty program. Their engagement level with restaurant loyalty programs is very low with an average participation rate of just .6 programs. But, they’re motivated by loyalty programs – they estimate their visits will increase 31% as a result of an appealing restaurant loyalty rewards program as compared to 35% for the overall population.

IMPLICATIONS

Two segments – Power Brokers and On The Go – represent just 17% of consumers but 47% of spending. On the other end of the spectrum, Frugassional and Casually Focused represent 57% of consumers and just 29% of spending.

For fine dining restaurants, Power Brokers represent the greatest opportunity. They dine out daily, use fine dining restaurants on a regular basis and spend the greatest percentage of their restaurant spend with fine dining restaurants. They’re quite likely to pay a fee to join a rewards program and are highly motivated by rewards programs. Good Fellows are a secondary focus for fine dining restaurants and a primary focus for casual dining.

For casual dining restaurants and QSR, On The Go represents the greatest opportunity. They dine out more than 22 times per month and are more focused on casual and QSR than fine dining. They’re not as highly motivated by rewards programs as other segments, but they still estimate a visit rate increase of 30% as a result of a good loyalty program. Good Fellows and Casually Focused are a strong secondary focus for casual dining because of their concentration of spending in that category and their level of motivation as a result of loyalty programs.

The Working Values and Frugassional segments are not strong targets for restaurant rewards programs. They are motivated by rewards programs, but their lifestyle or life stage dictates a limited level of restaurant usage. Their conditions may change in a manner that encourages or allows more restaurant usage, but restaurant companies should be mindful that if they engage with these consumers in a loyalty program, they will demonstrate a low visit rate.

List of Restaurant Loyalty Programs – March 13, 2016

LoyaltyPulse Research Finds an Effective Restaurant Loyalty Rewards Program may increase Guest Visits by 35%
LoyaltyPulse Research Finds an Effective Restaurant Loyalty Rewards Program may increase Guest Visits by 35%

LIST OF RESTAURANT LOYALTY REWARDS PROGRAMS AS OF MARCH 13, 2016

Have we missed one? Let us know.

BJs Brewhouse Premier Rewards

Brenner’s Steakhouse Rewards

Bubba Gump Shrimp Co. Rewards

Cadillac Bar Rewards

California Tortilla Burrito Elito

Carmelo’s Rewards

Champps Americana MVP League

Charlie Brown’s Steakhouse Handshake Club

Chart House Rewards

Cheese Burger in Paradise Board Club

Copeland’s of New Orleans Lagniappe Club

Churchill’s Pub

Cosi CosiCard

Crave Loyalty

Dave and Busters Rewards

Davinci Group Frequent Diner Club

Dunkin’ Donuts

Del Frisco’s Steak House Rewards

Don Pablos Habeneros Club

Duffy’s Sports Grill MVP

El Pollo Loco My Loco Rewards

Erbert and Gerbert’s Sandwich Society

Farrelli’s Pizza Fire Club

Freebirds Fanatic Rewards

Gastronomy Frequent Diner

Genghis Grill Khan’s Reward Kard

Gordon Biersch Passport Rewards

Grotto Pizza Swirl Rewards

Hard Rock Rewards

HWY 55 Burgers

J.P. Licks Cow Card

Kabuki Japanese Restaurant Red Mask Club

Kings Family Restaurants Royal Rewards

Kobe Japanese Steakhouse Kobe Rewards

LaMotta’s Italian – Belly Rewards

Landry’s Seafood Rewards

Landry’s Select Club

Lettuce Entertain You Frequent Diner Club

Levy Restaurants

Louisville Originals

Max & Ermas Good Neighbor Rewards

Max Restaurant Group Max Vantage

McCormick & Schmicks Rewards

Mellow Mushroom Beer Club

MOGL

Morton’s The Steakhouse

My Loyal Family

Old Chicago World Beer Tour

Ox & Pen Chicago

Outback Steakhouse My Outback Rewards

P.F. Changs Warrior Rewards

Pacifica Seafood Rewards

Panera Bread My Panera

Papa Gino’s Rewards/D’Angelo’s Rewards

Papa Johns Papa Rewards

Parasole Restaurant Holdings Dining Club

Phillip’s Seafood Friend’s of Phillips

Pita Pit Pit Card

Pizza Ranch Rewards

Qdoba Rewards

Rain Forest Cafe Rewards

Red Mango Club Mango

Red Robin Red Royalty

Restaurant.com Rewards

Restaurants America Frequent Diner

Restaurants Unlimited Eat, Drink & Earn

Rewards Network

Rock Rewards

Ruby’s Diner Jitterbug Club

Rusty Pelican Rewards

Smokey Bones Bones Club

Specialty Restaurants Loyalty Club

My Starbucks Rewards

Stoney River Legendary Rewards

Sullivan’s Steakhouse Rewards

TGI Friday’s Gimme More Stripes

The Counter The List

The Palm 837 Club

Tumbleweed Tex Mex Grill My Tumble Bucks

Chipotle Chiptopia Rewards












Chipotle has recently announced a new summer-long loyalty-like program to lure back some of those guests who were scared away by the troubles the company has recently faced. I label this loyalty-like because it’s more of a short-term promotion rather than the long-term strategy that loyalty marketing represents. It’s tough to make significant short-term progress with a loyalty program because by nature those who will get on board first are typically a brand’s best and most frequent guests. So short-term efforts at loyalty can become break-even at best and quite possible negative, with many visit unnecessarily discounted.

This Chipotle Chiptopia program goes live on July 1, 2016 and runs through the end of September. On the one hand, Chipotle has attempted to create a program that aims specifically at the creation of incremental visits. However, the program they have created is complicated. I often say that a loyalty program has to be simple enough for a server to explain in one, maybe two sentences.

Here is the graphic they’re using to explain the program:

Chipotle Chiptopia Graphic

It’s takes some work to figure this thing out. I think plenty of guests will join and figure “why not?” Those who really try to figure this out are likely to be who? Those who really like Chipotle and already visit Chipotle a lot.

If you don’t want to study the graphic you can watch a video about the program:

Chiptopia Summer Rewards Program from Chipotle Mexican Grill on Vimeo.

Blaze Pizza Rewards












Blaze Pizza is all the rage because of the way the company has reinvented the process of ordering pizza. They’ve turned it into made to order fast casual allowing consumers to select each sauce and topping individually and have their hot, crispy and yummy pizza ready in less than five minutes.

Blaze also has an app-based rewards program, allowing members who download the app to earn “flames” every time they spend five dollars or more at a Blaze Pizza location. Once you’ve earned ten flames you’ll get a reward. The snag with this is that they don’t specifically describe what the reward is. And as far as I can tell, the only information about the program is in the app, not on the Blaze Pizza website.

I’ll find out once I get to ten flames. Because of the convenient nature of the Blaze concept and the really good pizza, it’s a viable lunch option that competitive with most other fast casual restaurant concepts and one of the few that offer tasty and fast pizza. So it doesn’t take long to get to ten flames.

Learn more about Blaze Pizza at the website. For more about the app and Blaze Pizza Rewards, check out the app on your smart phone.

Four Corners Tavern Restaurant Group facing troubles with changes to their rewards program












This appeared in the Chicago Tribune on June 14, 2016. Consumers are serious about their rewards and can get quite upset when massive changes are made. We’ll see more and more of this as restaurant rewards programs become more pervasive. Restaurant companies must be much more careful about how they implement changes and should isolate their current membership from the negative impact of changes.

From the Chicago Tribune:

A Cook County man is suing Four Corners Tavern Group, which has 11 restaurants in Chicago and another one coming to Maggie Daley Park, after the company allegedly switched rewards programs and left “hundreds or thousands” of customers with no way to redeem credit accumulated toward rewards.

Micah Riskin, a regular customer of Highline in River North and other Four Corners establishments, filed his class-action complaint in Cook County Circuit Court last week, alleging the restaurant group violated the Illinois Consumer Fraud and Deceptive Business Practices Act. Last March, Riskin signed up for the “Spring Rewards” program offered through Highline, but Four Corners left him and others with no way to transfer credit toward rewards when it switched programs in January, the lawsuit said.

“It’s something they do to bring people in the door. They should live up to their obligations, in our minds,” said Aron Robinson, Riskin’s attorney, on Tuesday.

Anna Treiber, a spokeswoman for Four Corners Tavern Group, said the company is declining to comment on the lawsuit.

Four Corners operates its taverns — Highline, Fremont, Benchmark, Schoolyard, Westend, Kirkwood, Gaslight, Sidebar Grille, Ranalli’s, Steak Bar and Federales — primarily in the Loop and on the city’s North and Near West sides, but has a vision to “open an establishment in all of the unique neighborhoods throughout Chicago,” according to Four Corners website. The group’s also been approved to operate a restaurant in Maggie Daley Park that’s slated to open next year.

Each Four Corners location had its own distinct program and rewards didn’t transfer between taverns. At Highline, under the “Spring Rewards” program, customers were to be awarded a $10 credit for every $250 spent, according to the lawsuit.

By the time Four Corners announced the change — from Spring Rewards to My4C Points — in January, Riskin had spent $240 of the $250 needed at Highline in order to receive the $10 credit, the complaint said.

Four Corners communicated the change to customers via email on January 15, stating that rewards had to be redeemed by the end of February. But there was no way for customers like Riskin to transfer credit to the new program, according to the lawsuit.

“It’s nice to move on to something better, but you have all these people who have accrued these points,” Robinson said.

Four Corners was founded by Andy Gloor and Matt Menna, principals with real estate firm Sterling Bay.

Webinar: Insider’s Guide to Loyalty, presented by Dennis Duffy, Loyalogy – October 14, 2014 – Hosted by Paytronix

Restaurant Loyalty Webinar October 14, 2014
Restaurant Loyalty Webinar October 14, 2014

On Tuesday, October 14, 2014 I will be presenting a free webinar: An Insider’s Guide to Loyalty, hosted by Paytronix. The webinar focuses on many of the things that restaurant chains need to know when considering a potential customer loyalty program. It’s based on my experiences helping restaurant companies evaluate the potential of a loyalty program and launch and manage loyalty programs. If you’re involved in any capacity with restaurant marketing you won’t want to miss this. Things that I cover in this webinar include:

  • The most common dilemma facing restaurant companies as they consider a loyalty program.  If your company has experienced what I describe as the “circular conversation” about loyalty, you’ll find this helpful.  I’ll show you how to help guide your company on the right track and get off the treadmill by making a decision – one way or the other.
  • How to determine if a loyalty program is appropriate for your company.
  • What a well-designed and well-managed loyalty program might do for your business.
  • A proven, step-by-step approach to evaluating the financial impact of a loyalty program on your business.
  • Critical success factors in loyalty marketing.

It’s Tuesday, October 14, 2014 at 1:00 PM eastern time. Space is limited. Click here to register.

Millennials Restaurant Usage and Restaurant Rewards Program Usage

cover picture

Last month we released our 2014 consumer study on attitudes and behavior regarding restaurant rewards programs. The study yielded great insights especially with respect to certain consumer segments we explored in the analysis of the results. The Millennials sub-segment is one of great interest to restaurant operators because those among the Millennials group with household incomes of $75,000 per year or more are much more engaged with restaurants and with restaurant rewards programs.

This group visits restaurants more and is more likely to visit restaurants for both business and pleasure. They participate in far more restaurant rewards programs and they are more motivated by restaurant rewards programs. It’s not surprising that they’re more heavily engaged in technology than the older segments of the population. They’re the group that is much more interested in using a mobile app to manage their interaction with rewards programs. They’re also much more likely to use online ordering (through a website and a mobile app) and use services such as Open Table, Yelp, Urban Spoon and Trip Advisor.

Click here to get a free PDF of the Millennials report and click here to access free detailed datasets at the Loyalogy website for Millennials and other segments.

Chart House Rewards

chart_house_logo




Having lived most of my life far away from the ocean, there are few things I enjoy more than fresh, skillfully prepared seafood. When paired with a savory steak or ribs, the combination is nothing short of divine. With this in mind, I am delighted to see that the Chart House is offering customers its own loyalty program to compliment their famous seafood and steaks.

The Chart House is a member of the Landry’s Select Club, which offers a multi-brand loyalty program integrating dining, hospitality, and entertainment at dozens of locations across the country. When customers sign up for the Landry’s Select Club, they can expect the following perks and rewards:

  • Earn Points – 1 point for every dollar spent at participating Landry’s locations.

  • Welcome Reward – $25 Reward automatically added to your account upon registration.*

  • Birthday Reward – $25 Reward which can be redeemed during your birthday month.

  • Priority Seating – Receive seating privileges, seven days a week.

  • Retail Benefits – Receive a 10% discount or earn points on your purchases (benefit based on retail location)

  • Gift Cards – Earn points when you purchase gift cards.

  • Online Access – 24-hour access to your account to review transactions, point balances and rewards.

  • Email Notifications – You will receive information about rewards and other important club news.

  • Faster Delivery of Rewards – Rewards are automatically added to your account, so no more paper gift certificates!

  • Member-only access to special offers and promotions, including our entertainment and hospitality venues.

When customers sign up for the Landry’s Select Club at Chart House, they will have access to an array of restaurants and venues, as well as the opportunity to earn multiple rewards and perks. For more information, visit the Chart House website.

 

Copeland’s Lagniappe Club Rewards












Few cities in the United States have a culinary tradition as strong as New Orleans. The unique blend of French and African heritage mixed with the signature Cajun flash has produced something of a national treasure. Copeland’s of New Orleans has continued this proud tradition for the past 30 years, and they have recently rolled out the Lagniappe Club to give diners something else to rave about.

The word lagniappe loosely translates to “a little something extra,” which is an understatement for Copeland’s loyalty program. The Copeland’s website details the basics of the program:

  • Earn points every time you dine or have drinks at a participating restaurant. Points may be redeemed for food and drinks as well as exclusive rewards such as a New Orleans getaway weekend.

  • A free steak or equivalent on your birthday.

  • A free bottle of wine or equivalent on your membership anniversary.

  • Exclusive member’s only offers and promotions.

As customers earn points at Copeland’s, they can redeem these points for Copeland’s dining rewards. Customers will receive a $25 reward for earning 300 points, a $50 reward for earning 500 points, and a whopping $100 reward for earning 800 points. For more information about perks and participating locations, visit the Copeland’s website.

 

Loyalogy Consumer Study – Restaurant Rewards Programs Boost Visits 35%

Consumers Dining in Restaurant

Loyalogy, leading provider of loyalty program analysis, data mining, reporting and consulting services to the restaurant industry, announced the results of its latesy U.S. study tracking consumer attitudes and behavior regarding restaurant rewards programs.

“Our latest study provides consistently clear evidence directly from consumers regarding the effectiveness of restaurant rewards programs and the importance of such programs to restaurant guests,” said Dennis Duffy, President of Loyalogy.

The study, based on detailed survey responses to 55 questions among 1,100 consumers from across the U.S., found that:

  • Consumers estimate an appealing restaurant rewards programs would increase their visit rate to a particular restaurant by an average of 35%.
  • Nearly three-fourths of consumers (73%) report they would recommend a restaurant more to others if that restaurant offered an appealing rewards program.
  • 86% of consumers prefer a rewards program with a clearly-defined proposition in which they earn rewards based on spending or visits rather than a program built solely on periodic, surprise free items.
    • 43% prefer a program that offers points which convert to rewards which may be spent like cash at the restaurant.
    • 43% prefer a program that is based upon visits, such as 8 visits spending a minimum amount each visit would generate a free meal.
    • 14% prefer a program that offers surprise free menu items that may be used for a certain period of time with no pre-defined criteria for receiving that free item.
    • Consumers desire a simple reward program enrollment process in the restaurant and would prefer to supply additional information online after they have left the restaurant.
    • Although consumer wallets are bulging with plastic cards, 60% of respondents stated that they don’t mind carrying a membership card for a rewards program if it’s necessary.
    • A single rewards program membership covering multiple restaurant brands has significant appeal to consumers.  75% of respondents agreed they would like to have one rewards program membership that was honored at multiple restaurant chains.
    • Consumers participate in an average of 3 restaurant rewards programs.
    • Consumers are visiting restaurants an average of 13 times per month.
    • The 25 to 34 year-old age segment, which includes the oldest members of the Millennial Generation, demonstrates a more intense use of restaurants and rewards programs.  In our study we refer to this group as Millennials with Means because they fall into the Millennial age range and have a household income of $75,000 or more.
      • Millennials with Means visit restaurants 40% more (18.5 visits per month versus 13 visits per month for the overall population).
      • Millennials with Means participate in more than twice as many restaurant rewards programs (6.5 restaurant rewards programs versus 3 restaurant rewards programs for the overall population).
      • Millennials with Means are more responsive to rewards programs.  They estimate that an appealing restaurant rewards program will yield a visit increase of 43% versus 35% for the overall population.
      • Millennials with Means are much more interested in managing all aspects of their rewards program participation with a smart phone app.  A total of 57% of this group expressed a desire to do everything using a smart phone app versus 35% for the overall population.

ABOUT THE LOYALOGY CONSUMER RESEARCH STUDY

The Loyalogy consumer research study was conducted through an online survey of U.S. consumers between the ages of 25 and 65 with household incomes of $75,000 or more.  The respondents were selected from an online research panel provided by The Sample Network.  The survey consisted of 55 questions in categories that include:

  • Restaurant visit rate and spending, including breakdown of those who visit restaurants just for pleasure or both pleasure and business.
    • QSR.
    • Fast Casual.
    • Full-Service Casual.
    • Full-Service Fine Dining.
    • Visit rates in certain categories such as:
      • Coffee shops.
      • Traditional delivery/carry out pizza restaurants.
      • Gourmet pizza restaurants.
      • Take and bake pizza usage from specialty brands and gourmet grocers.
      • Gourmet burgers – also referred to as ‘better burgers.’
      • Bar and grill.
    • Participation rate in restaurant rewards programs.
    • Usage of online services (website or mobile app) such as Open Table, Yelp, Urban Spoon and Trip Advisor.
    • Usage of online ordering (website or mobile app).
    • Relative appeal of 14 different reward program benefits.
    • Attitudes about 9 different statements regarding carrying membership cards, using a phone number as identifier and receiving promotional e-mail messages from rewards programs.
    • Attitudinal statements regarding the impact of rewards programs on behavior.
    • Demographic characteristics.

ABOUT LOYALOGY

Loyalogy was founded by Dennis Duffy who has more than twenty years of experience developing, managing and analyzing customer loyalty programs. Loyalogy provides loyalty program data analysis and data mining services, online dashboard and reporting tools, loyalty program development and consulting services and workshops for companies contemplating a customer loyalty program.  For more information, visit www.loyalogy.com.