Category: Loyalty Jobs

The Director will lead the overall program management of the award-winning Wyndham Rewards Loyalty program.

Responsibilities include:
Drive innovation through competitive assessment, market research and member engagement analysis. Ensure a best in class member experience by delivering key program elements including: member kits, Titanium program management, recognition treatments, etc.

Collaborate with research and analytics teams to continuously assess and validate customer needs through qualitative and quantitative research. Identify requirements to monitor and measure the effectiveness of key program benefits with the goal of leveraging data-informed insights to build strategic recommendations

Lead cross-functional team projects across a broad set of stakeholders, clearly aligning on business and data needs, managing to aggressive timelines, and delivering results to deliver on program integrations.

Create strategy and high level plans to support loyalty program integration & innovation, including the migration of member databases, enhancements to program value proposition and elite benefits, B2B and B2C communications strategy, operational SOPs and processes, technology platform migration, and more.

Develop and foster strong relationships with internal and external stakeholders, including managing requests and supporting quarterly business reviews for both managed and franchised hotel owners.

Responsibilities

Drive innovation and deliver on key program aspects of WR through design & delivery of member benefits and communications.

Develop strategic approach, design member experience, communications, etc.

Lead cross-functional team initiatives, facilitate meetings, and provide key updates and presentations to senior leadership. Analyze and stay current with competitive loyalty program landscape.

Collaborate with finance, analytics, and research teams to identify reporting requirements, develop dashboards, monitoring performance metrics, and providing data-driven and customer centric recommendations

Qualifications:
Complexity

High level of autonomy. Will work independently with strategic direction from supervisor. Must be able to effectively collaborate and influence in a highly matrixed and dynamic environment.

Makes decisions on a daily basis focused on driving revenue contribution and improving overall performance metrics

Leads cross-functional efforts involving multiple internal and external stakeholders

Actively manages a multi-faceted team across multiple disciplines

Scope/Financial Responsibility

This leadership role will be responsible for the day to day management and strategic oversight of the award winning Wyndham rewards loyalty program with over 50M members. This position will be also be responsible for migrating a 13 million member base into the Wyndham Rewards loyalty program, driving new member acquisition and fostering long-term engagement to drive incremental revenue to the loyalty program.

Abilities/Key Competencies/Skills

Experience in and passion for loyalty marketing, rewards programs and customer experience

Data driven marketer who can leverage analytics to inform and create high impact strategies and value proposition development. Solid understanding analytics and research methodology.

Passion for understanding consumer insights and consumer behavior

Experience in leading a team

Business experience in a global environment

Knowledge of segmentation and targeting strategies

Strong communication skills, both written and verbal

Strong quantitative skills and the ability to frame business problems analytically, strong understanding of financial metrics

Ability to work well both independently and as part of a team to achieve goals and targets.

Excellent interpersonal and communication skills to work with people at all levels and backgrounds

Ability to build and deliver presentations or written communication in a concise and well organized manner.

Works with a high level of accountability, results orientated and dependable.

Experience/Certificates/Education

Master’s or advanced Degree with focus on Hospitality, Strategic Planning or Marketing is preferred.

10 + years of progressive work-related experience in marketing, hospitality, CRM preferred.

Strong understanding of key drivers of customer behavior, pram development, communications.

Ability to work with, manipulate, and draw conclusions and recommendations from large quantities and sets of data.

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Cinemark is looking for a talented Vice President of Loyalty Program Management to join our marketing team. Reporting to the CMO you will help establish CRM as a critical, new, functional center of excellence within the marketing team and contribute to the overall direction of the Loyalty Rewards Program. The VP of Loyalty Program Management will also be a highly visible member of the marketing team working in close collaboration with Cinemarks digital & physical product engines, engineering, operations, IT and finance.

The VP of Loyalty Program Management will lead integration efforts among IT resources, Digital product teams, and Consumer Insights researchers to drive strategy and engagement features. The ideal candidate will have experience bringing next generation products, services and technologies to market. This role requires an individual with a strong combination of strategic thinking, detailed tactical planning, and project management expertise.

Responsibilities:

• Set the strategic vision, goals, and objectives for Cinemarks Loyalty Program
• Build and develop a best-in-class Loyalty Program Marketing Team including: social media & community; paid media; growth (SEO, email, .com, mobile, in-app, loyalty, etc.) and analytics
• Drive revenue and growth through acquisition, on-boarding, retention and loyalty programs
• Ensure the continued growth, reach and relevance of Cinemarks social channels, and guide the development of content & cross-functional strategies to elevate & extend Cinemark with key consumer segments
• Lead the on-going forecast, planning, reporting and ROI evaluation of all CRM, Growth & Media marketing spend, tools & resources
• Work closely with the digital product and engineering teams on features and functionality that will impact acquisition, retention, and engagement
• Continuously optimize timing, frequency, cadence and messaging at a consumer and priority segment level to deliver strong channel performance and business results
• Define business requirements and lead partners in product, engineering, analytics, IT and operations to sequence and implement CRM tools and applications including marketing automation, campaign management, data integration and more
• Set annual goals and KPIs and devise and implement measurement plans
• Working with the marketing team and discipline leads to plan and manage complex, multi-work stream projects, ensuring that projects are set up for success and that all deliverables have been completed on schedule
• Creating and maintaining project schedules, internal and external status reports, risk and issues logs
• Working closely with project sponsors and external partners to ensure project plans are integrated and key dependencies are identified, as well as managing clients and partners to ensure those key dates are met
• Developing strong partnership with stakeholders, enabling collaborative scope and change management
• Leading risk identification and risk mitigating planning
• Managing interdependencies among work streams and interfacing with the discipline leads to resolve project-related issues and escalate issues and risks as necessary for resolution
• Identifying and correcting communication gaps and process/productivity issues
• Managing projects to the budget and timelines defined, and raising an alert if projects are going over on budget or time
• Managing overall work breakdown and resource assignment; effectively anticipating, identifying, and driving resolution to throughput bottlenecks
• Developing & presenting executive level status and risk reporting
• Reporting project status on a regular basis to the project team, and account services
• Forecasting resource requirements for upcoming projects
• Facilitating project post-mortems with all key partners and identify key areas for process improvements
• Work closely with UX and other cross functional partners to document use cases, feature stories and wireframes, test plans, associate readiness plans, performance reports and controls
• Create and leverage cross-line-of-business partners to carry out initiative strategy, planning, stakeholder approvals and execution pathing
• Establish and maintain clear execution routines for initiative continuity and regular management briefing/status reporting
• Collaborate with executive management to shape and execute Cinemarks Loyalty Rewards Program roadmap

Requirements:

• 10+ years of experience in consumer marketing, acquisition, engagement and retention strategy with a leading consumer-facing brand, subscription-based service, or strategic digital marketing / growth marketing and communications agency
• 5+ years proven leadership in a management role working in loyalty, Fortune 500 rewards programs, digital currencies, sales, marketing and e-commerce
• Experience with Digital Commerce environments with a proven track record of growing these channels and an excellent understanding of retailers business models and how technology enables marketing and sales
• Deep expertise in digital marketing, direct marketing, CRM, social media, customer engagement strategy, SEO, In-App/Push and database marketing
• Experience in subscription-based business models, trial/offer strategy and loyalty marketing
• Proven ability to bring new products/services to market
• Strong interest and knowledge of emerging technology trends and applications
• Proven track-record in media strategy, planning, buying and optimization
• Fluent / working knowledge of current best-practices and tools for marketing tech including data management, adv/campaign management and marketing automation
• Exceptional communication and relationship management skills – deep cross-functional collaboration is required
• Ability to think creatively on how to solve projects risks without reducing quality
• Ability to effectively navigate a cross functional organization to get work done
• Strong project management skills
• Excellent presentation, written and verbal skills
• Ability to work independently and manage communication to all organizational levels
• Ability to manage interdependencies between projects and communicate the overall vision to each of the discipline leads
• Ability to review each work product from vision, and ensure that design and work product are meeting the business requirements

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In the hospitality industry, people matter.

That’s why here at Choice Hotels we’re always looking for exceptional people – people who will challenge us, make our team stronger, smarter and complete. People who know how to roll up their sleeves and tackle the job at hand; who go the extra mile to get the job done – and done well.

At Choice, we are looking for employees to connect the world through the power of hospitality – and we offer support, a strong culture, a collaborative workplace and the opportunity to thrive. Choice brings together people, brands, and technology to enable success.

Who are we looking for? Maybe it’s you.

The role…

We are looking for an innovative, self-starter who is able to diligently research and evaluate the potential success of a Choice Hotels or Choice Privileges partner. The incumbent will operate with honesty and integrity while negotiating these partnerships which maximize Choice’s value proposition while incrementally maximizing Choice’s revenue. This person will also leverage existing marketing and advertising mediums to develop new strategies to offer partnership opportunities that are mutually beneficial while achieving incremental revenue.

What you will do…

• Research, identify, prioritize, quantify and negotiate with prospective business partners to meet loyalty and corporate needs while incrementally monetizing the relationship and driving awareness and increasing wallet share for all parties invested in the relationship.
• Establish and monitor sales objectives to ensure both individual and departmental goals are achieved. Prepare quarterly/annual forecasts and performance updates as requested.
• Negotiate and close partnership deals for the Choice Privileges program and Choice Hotels. Work with legal and compliance teams to ensure contract terms are consistent and represent financial terms discussed during contract negotiations. Ensure stakeholder approval.
• Work with CP Operations team to understand the competitive landscape (both hospitality and non-hospitality) to identify, scope and understand the parameters of the partnership from an IT perspective. Must track progress of development for any enhancements that require IT development.
• Participate in department and corporate projects as assigned.

Skills you have..

• BA or BS degree required.
• Experience in hospitality or corporate sponsorships highly preferred.
• Broad network and understanding of business drivers across other travel subsectors.
• Superior sales and account relationship skills. Proven track record of consistent sales goal achievement (please include metrics in resume or cover letter).
• Outstanding presentation and communication skills.
• Ability to be proactive, learn quickly and understand the hospitality and loyalty organization.
• High-level negotiation skills with proven record of developing and closing complex agreements.
• Ability to interact with many levels of an organization.
• 7+ years sales and/or business development experience with proven record of exceeding target goals.
• Demonstrated experience in strategic business planning, financial modeling and resulting growth.
• Ability to work independently and collaboratively and facilitate the objectives of the department under general direction while maintaining confidentiality of sensitive information.
• Excellent interpersonal and communication skills.
• Travel required (up to 50%)
• Must be able to uphold Choice’s Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus and respect.

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Posted June 30, 2018

Lead the optimization of Loyalty and Retention efforts. Optimize business performance by evaluating current and historical program trends, customer behavior insights, and the effectiveness of the customer-touchpoint strategy. Based on insights, create financially-sound business recommendations for optimization both near and long-term.

Responsibilities

Core Accountabilities:

• Loyalty program optimization: Analyze historical results, recommend optimization enhancements, and design tests.

• Leverage data insights and measurement to drive business performance and guide loyalty program design, roadmap, and retention initiatives.
• Develop test and optimization plans, by estimating performance during planning phases, reporting progress while initiative is in market, analyzing post-campaign performance, and providing future optimization recommendations. * Deep-dive on performance gaps: Create analytical assessments to define the root causes of large performance gaps.

• With strategic, creative, and analytical skills, pull large volumes of data and turn outputs into clearly defined business gaps and actionable insights that will guide loyalty and retention optimization. * Customer lifecycle and touchpoint strategy: Analyze and define key milestones in the customer lifecycle. Based on this, recommend optimization opportunities to target key customer segments at the best milestones via effective marketing levers.

• Leverage consumer behavior data to define key customer segments, understand milestones in their lifecycles, and identify high value actions for each segmentation.
• Develop a targeted approach to best cater to various customer types during the planning phases of existing and new retention levers. * Drive and manage the ongoing consolidation of business reporting into a centralized, automated dashboard that clearly illustrates the state of key metrics.
• Collaborate with cross-functional teams to provide clear direction on and ensure multi-channel alignment during execution phases.
• Build business cases, and forecast performance via basic financial modeling.*

*
Leadership Expectations:

• Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
• Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
• Serve as an Eddie Bauer advocate in the industry and marketplace.
• Recruit, identify, develop, and retain talent that delivers performance excellence.
• As a manager, serve as a leader of company culture, norms, and conduct.
• Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Qualifications

Education/Experience Required:

• Bachelor’s degree in Marketing Analytics, Business, or related field
• MBA preferred
• 8+ years’ professional experience in marketing analytics, business analytics, or comparable analytics position
• 5+ years’ experience building data-led loyalty and/or retention strategies
• 2+ years building business cases and financial models
• Proficient in Tableau or similar BI tool
• Proficient in SQL
• Advanced Excel skills
• Possess strong analytical skills, including experience structuring, analyzing and interpreting large volumes of data into actionable insights
• Proven track record of leveraging data and advanced analytical techniques for business decision making
• Strong communication skills

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Posted June 30, 2018

Job Summary:

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Partner with Director and Senior Managers to support elements (see below) of customer engagement marketing for the Disney Visa Card program (i.e. no fee card, fee card, debit card), a line of business that also serves Disney’s only cross line-of-business loyalty program. In this role, the Senior Marketing Analyst will:

• Coordinate the planning and execution of engagement marketing tactics for cardmembers, including creative development, targeting, testing and implementation
• Manage performance reporting for marketing tactics, including website (DisneyRewards.com and DisneyDebit.com) and email

Responsibilities:

Marketing Planning and Execution

• Support engagement marketing team on digital efforts including:
  • Partner with Senior Manager on content updates and functional enhancements for DisneyRewards.com and DisneyDebit.com program websites
    • Develop creative for sites, including writing creative briefs, overseeing creative services team in the collection of input from internal and external partners and providing feedback to the creative agency. Ensure creative reflects previous learnings
    • Partner with Senior Manager on site test plans and execution
  • Manage Disney Visa presence on Chase.com websites including public site, White Label site (aka redemption) and Chase Personal Online (CPO)
    • Lead creative development of banner ads and text ads
    • Maintain a Flight Plan and Quarterly Calendar detailing all creative placements, linking strategy and timing
    • Collaborate with Chase team to understand and report on traffic referrals from Chase.com websites
    • Work with Chase on new digital opportunities when available
  • Partner with Senior Managers on email campaigns, such as limited-time offers and site traffic drivers
    • Develop email creative, including writing creative briefs, overseeing creative services team in the collection of input from internal and external partners and providing feedback to the creative agency. Ensure creative reflects previous learnings, incorporates email best practices and fits with our brand look and fee
    • Determine and plan testing related to specific emails
    • Develop targeting, review counts and direct Chase team on list request

Marketing Performance Analysis

• DisneyRewards.com and DisneyDebit.com
  • Evaluate site performance, including visitation and usage metrics, blog content/social performance, and acquisitions page trends based on multiple sources of data including Adobe Analytics, Optimizely, Chase.com ad reporting, SEO report etc.
  • Work with agencies to ensure reporting is delivered on time and meets our needs
  • Partner with team to assess agency recommendations
  • Partner with agency to support their reporting when necessary (Nomadic)
  • Analyze Chase.com results and make recommendations for optimization
• Email
  • Evaluate email performance to optimize deliverability and response; synthesize results from testing (subject lines etc)
  • Work with email vendor to ensure QBR is delivered on time and meets our needs
  • Partner with team to assess agency recommendations
• Ad hoc analysis as needed to support the marketing team

Basic Qualifications:

• Bachelor’s Degree
• Marketing, Economics, Business or related discipline

Required Education

• 3+ years of work experience in marketing and/or analytic roles
• Experience in analyzing website data
• Extremely detail oriented
• Strong analytic skills
• Experience analyzing large amount of data, interpreting data trends and reporting findings in a clear and effective manner, verbal or written, using a multitude of disparate data sources and tools
• Experience working with reporting tools, preferably experience with web analytics tools (such as: Adobe Analytics)
• Knowledge of Office skills with proficiency in Excel and advanced features in Excel such as macros and complex formulas
• Strong process orientation
• Strong oral and written communications skills
• Comfort with technology
• Proven success of driving results/ability to follow through, creativity & innovation, and priority-setting
• Ability to operate independently while keeping peers, partners, and supervisor abreast of activities

About The Walt Disney Company (Corporate):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Credit Card Services, Inc., which is part of a business segment we call The Walt Disney Company (Corporate).

Disney Credit Card Services, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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Posted June 30, 2018

We are currently looking for a loyalty or retention marketing professional to join the Lenati team and our fast-growing loyalty practice. As a marketing strategy consulting firm, the nature of our work is to deliver high-quality recommendations and strategy for our clients through project-based work. We are fast on our way to becoming a market leader in the loyalty space with an exciting list of clients and accomplishments. This is a tremendous opportunity to contribute and build with a team that has proven success and is expanding.

This role will focus on working with clients to solve problems and create approaches related to developing and improving loyalty, customer retention, and helping clients understand the overall lifetime value of their customers. Along with contributing to and leading teams related to projects, this role will also contribute to the development of solutions and growth of the loyalty practice as a whole.

Requirements:

• Understand the design, development, and execution of loyalty marketing programs
• Able to analyze large data sets pertaining to customer behavior and segmentation data, campaign performance, and other KPI’s
• Experience working with customer segmentation models
• Deep familiarity with customer insights research and application to marketing strategy
• Experience executing base marketing / CRM campaigns and/or programs, including customer targeting, segmented campaigns, etc.
• Understanding of marketing “test & learn” methods, including control groups, test cells, etc.
• Guide the project direction for your team and client(s) including creating a project plan, leading the development of deliverables, and facilitating meetings
• Develop recommendations and solutions for your client using frameworks to outline your approach
• Experience managing a rewards program
• Executive communications skills, both written and oral

Qualifications:

• 3 to 5+ years’ experience managing a CRM/email or marketing program focused on customer loyalty
• Technology experience with one or more of these platforms is a must: Salesforce, Microsoft Dynamics, Seibel, Marketo, Eloqua, Epsilon, Tibco, Loyalty Labs, AIMIA
• Superior knowledge of Excel and PowerPoint tools
• MBA preferred or increased years of experience, BA/BS degree required

Our expectations for all team members are:

• Collaborate – share and incorporate your experience and knowledge with your team in order to produce high-quality recommendations and solutions for your client
• Be Proactive – always searching for ways to improve, learn and grow. Don’t wait around for someone to tell you what to do
• Be Polished – create, in collaboration with your team, polished deliverable documents including presentations, excel spreadsheets and other documents
• Communicate – use your stellar communication skills and personality to deliver a high level of service to your client, project stakeholders and internal team
• Think Critically – analyze, synthesize and innovate creative and insightful recommendations in order to solve your client’s complex business problems

Lenati offers a fun, high growth environment that will give you the tools to build a career in consulting and marketing and/or sales strategy. Our culture is focused on building a community of intelligent, focused learners that enjoy collaborating and bringing humor and fun to their work. We provide highly subsidized medical/dental/vision insurance, 401k plus employer matching, life and short term/long term disability, an Orca card, vacation, holiday and sick time, fun team building activities as well as other professional development and training opportunities.

Lenati is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, pregnancy status, veteran status, disability status—physical or mental, medical condition, family or medical care leave, political affiliation, or any other characteristic protected by applicable laws, regulations, and ordinances.

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Posted June 29, 2018

Summary of Responsibilities

This role is primarily focused on the creation of like-type customer communities with the purpose to drive client retention, loyalty, advocacy, growth and community participation. Emphasis is placed on the growth of more community members, and more engagement with community members. Ongoing improvements include reducing the time/labor required to recruit for and maintain the communities, as well as improve the volume of community generated content that we can use in our other marketing activities.

Specific programs may include:

• Advisory Boards
• Regional User Groups
• Ellie Mae Elite Advocate Platform
• Hall of Fame
• Event registration and recruitment
• Special audience subscription programs (eg, Quarterly System Admin Forum)
• Executive, Customer & Partner Gift Program
• 0 direct reports, reports to the Director, Customer Marketing & Advocacy. Level P07

Responsibilities:

• Lead/Support Ellie Mae’s Client Advocacy Marketing function and manage the development and execution of fully-integrated, multi-channel marketing efforts to further client satisfaction, loyalty and adoption. Areas of responsibility include:
• Problem Solving: Performs detailed information gathering and analysis to build solutions to problems and challenges.
• Voice of the customer: Develop deeper relationships with our user communities to gain insight into their needs and develop a client feedback mechanism to ensure the voice of the client is being heard and programs are in place based on the feedback.
• Customer References and customer advocacy: Actively seek out client evangelists and manage the development of sales tools, case studies, videos, and campaigns to highlight their successes.
• Customer community: Develop, nurture and monitor a thriving customer community through online channels, social media, and regional user groups.
• Customer Events: Working with events staff, drive content and strategy/activities for key customer events including the annual user conference, Regional User Groups, and Advisory Board meetings.
• Client Communications: Design and execute communications plans and vehicles to keep customers informed and engaged.

Basic Qualifications

• BA/BS in Degree in Marketing, Business, Communications or related field, or equivalent experience required, MBA desired
• Minimum 5-7 years marketing experience
• Minimum of 3 years of experience in Client/Customer Marketing for B2B software or technology company, with proven ability to deliver consistently strong measurable results
• Creative, high energy, innovative, proactive, and resourceful
• Experience working with writers, creative services, external agencies, consultants, research firms and third party resources, defining and driving marketing projects – such as acquisition, adoption and retention programs; online campaigns; web content and collateral development; direct marketing programs; print and online advertising; incentive programs; tradeshows; etc.
• Must have excellent teamwork, organizational, and multi-tasking skills
• Exceptional verbal, written communications and presentation skills
• Prior success working with mortgage, lending or financial services – a plus
• High energy, creative and flexible

Preferred Qualifications

• Passionate about customers
• Passionate about marketing; creative; insightful; open-minded
• Results-driven, with a track record of success and accomplishments
• Able to identify marketing opportunities, translate strategy into tactical results and ideas into action
• Highly self-motivated and dedicated; someone who will do what it takes to get the job done and deliver intended results
• Collaborative team player
• Strategic thinker and willing to roll up sleeves and do hands on work
• Adaptive, resilient and able to succeed in a fast-paced, changing, dynamic environment – with proven ability to manage multiple projects and priorities

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Posted June 29, 2018

The newly updated, Bahamian culture-infused resort, sitting atop five miles of pristine beach on Paradise Island has embarked on a new chapter tied to a meaningful connection with the ocean, Bahamian culture and the spirit of the resort’s over 7,500 employees. Atlantis, Paradise Island features five distinct properties from the iconic The Royal to the original Beach, the newly refurbished Coral to the recently built luxury properties, The Cove and The Reef.

The resort’s immersive programming includes Dolphin Cay, a 14-acre marine mammal habitat and state-of-the-art education center; Aquaventure, a 141-acre magnificent waterscape; The Dig, a maze of underwater corridors with views of marine life; Atlantis Kids Adventures (AKA) for children ages 3-12 and CRUSH, a cutting-edge teen club. Other amenities feature the 30,000 sq. ft. tranquil Mandara Spa, on-property movie theater, the award-winning 18-hole Tom Weiskopf designed golf course and renowned Atlantis Casino. Also known as the culinary destination in the Caribbean, the resort boasts a collection of 40 restaurants, many helmed by renowned chefs.

Job Summary

The Customer Relationship and Loyalty Marketing Manager is responsible for developing CRM strategies and integrated 1:1 communication programs that generate value in all stages of the guest experience, from initial reservation and pre-arrival to the on-property experience through to post-stay.

This position is focused on increasing guest satisfaction, generating room nights from past guests, and driving incremental spend in both room and ancillary products, including but not limited to Food and Beverage, Marine and Water Park programs, Guest Activities, Retail, and Events & Entertainment.

The CRLM Manager oversees programs from start to finish – coordinating with Resort Operations, IT, Revenue Management, Sales, and external agencies. Responsibilities include understanding guest behavior by product, relationship, demographic and loyalty / guest value segments; determining the audience and communication priorities for each program/campaign; executing multiple ongoing campaigns, interpreting results and analysis, monitoring key performance metrics, and optimizing and creating new programs as needed. In addition, the CRLM Manager will work closely with business partners to understand business and guest needs.

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Posted June 29, 2018

About the Opportunity
Epsilon, AdAge’s #1 Ranked U.S. Agency, is seeking a dynamic Director, Strategic Marketing Solutions to work with Fortune 500 clients on marketing transformation, strategic planning, and customer experience design projects. This newly created role will be responsible for ensuring that the client’s marketing transformation strategy is executed in a way that aligns the marketing, data, technology, and operational activities with customer needs and the client’s business objectives. Additionally, the person in this role will facilitate quantifying and socializing the business case for transformation across all stakeholder groups on an ongoing basis.

Duties and Required Skills

• Develop actionable holistic marketing playbooks and roadmaps that transform go-to-market approaches from being cadence and campaign-led to being audience/customer-driven
• Translate best practices and ideal states into pragmatic strategies and plans that have measurable results in the short, medium, and long term
• Define business requirements and ensure that customer (both client and end-customer) and business needs (both client and Epsilon) are preserved when converted into technical requirements and delivery specifications
• Design, maintain and present business case and performance metrics for transformation to senior stakeholders within Epsilon and the client
• Partner with the account team and client leadership to drive continuous improvement in execution and communication across both organizations and other 3rd party agencies
• Adept at proactive problem-solving in complex, dynamic environments with high levels of uncertainty; Able to develop multiple solutions to challenges as they arise and quantify their trade-offs
• Demonstrate command and presence along with the ability to influence large, cross-functional groups and executive teams
• Ability to work independently and multi-task efficiently
• Exhibits healthy skepticism with what-if scenarios
• Influences senior stakeholders and large teams collaboratively and effectively
• Act as subject matter expert for customer journey marketing

Experience and Education

• 8+ years of professional experience
• Demonstrated leadership in implementing innovation projects and/or new
• programs involving marketing, data, and technology
• Bachelor’s degree required and an MBA or master’s degree equivalent is preferred

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Posted June 1, 2018.

The description states that the position will be responsible for loyalty Program design and roll-out. That’s a big deal and a career-maker for the right person.

American Blue Ribbon Holdings (ABRH) operates O’Charley’s, 99 Restaurant & Pub, Bakers Square, Village Inn, and Legendary Baking (they bake the pies on other items for the rest of the family).

Job Summary

In this role, you will help our marketing efforts lead the industry while bringing our brand positioning to life. Join other passionate and dedicated marketers to continue building our brand and to fulfill our mission of providing our guests with the best dining experience.
In this important brand-marketing role, you will support our efforts to generate brand and business building ideas and deliver our annual marketing plans. Collaborating with and leading internal teams, agency partners, and our operations teams, you will continue to help bring our brand vision to life both broadly and at the individual store level.

Key Projects and Initiatives

Digital and Social Media Strategy: Develop strategy and objectives for social media / digital. Lead digital/social agency(s) on content strategy, content development, media and analytics.

Advertising Support: Participate in development of creative briefs, creative evaluation, Agency feedback and recommendations. Logistics and support for advertising, including trafficking, ad shoot specifics (food, props, etc), market level analysis

PR Planning: Development and leadership of year-long PR plan, that extends beyond Hometown Heroes to include Stars for Second Harvest, cause-marketing campaigns (Folded Flag and market specific), menu launches and other news. Leverage Media Added Value to secure additional local market media exposure.

Marketing Budget Management & Tracking: responsible for tracking all aspects of the Marketing Budget. Reconcile discrepancies. Identify opportunities for both savings and extra spends. Coordinate across full Marketing Team.

Gift Card Program Management: Manage, execute and determine growth opportunities for O’Charley’s gift card programs. Ensure strategic alignment and support across organization, leverage 3rd party opportunities, identify industry trends and new opportunities, track all initiatives, coordinate with partners (creative, Holiday, etc). Includes supervision of Marketing Analyst.

Off-Premise Initiatives: Marketing lead on Online Ordering, Delivery and Loyalty Program design and roll-out. Key member of project team working with IT to scope, design and implement new technology to facilitate growth in OLO, establishment of Delivery and eventual Loyalty Program.

Operations Reporting: Detailed marketing update each period, updates on contests, OClub membership, sweepstakes, cause-marketing campaigns and more

Project STAR (remodels & new stores) Support: Restaurant level support including POP, Hometown Hero Event, Bar Mingle Event, social media, PR etc

Local Restaurant Marketing: Development of toolkit and available to answer questions; teach MITs at OCLU. Develop, execute and track market level cause marketing programs for 10+ markets. Not responsible for planning specific LRM events.

More Information and Apply

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