Loyalty Jobs – Director of Business Insights, Analytics and Consumer Loyalty – ACE Hardware – Oak Brook IL

The Job

The Director of Business Insights, Analytics and Consumer Loyalty will be responsible for unleashing the power of retail and consumer data to support effective decision-making and drive profitable revenue across the enterprise. In addition to supporting the analytics needs of various business units (Merchandising, Consumer Marketing, Retail Operations, and Retail Development), the objective of this role is to uncover opportunities to grow the business, and influence short-term and long-term retail strategy. Another key purpose of this role is defining and deploying the Consumer Relationship Management strategy for our Ace Rewards Member program. Leveraging data analytics to drive our engagement with the most loyal consumers is a key tenant for profitable growth.

What you’ll do

  • Provide insights and actionable solutions to support all functions of the Consumer Marketing Plan.
  • Oversee and drive the strategy, segmentation and targeting of the Ace Reward program to drive profitable revenue with Ace’s best customers.
  • Create the strategic vision for our Ace Rewards members program which includes; budgeting, consumer journey mapping with info & offers and outlining potential partnerships to drive ancillary revenue programs.
  • Provide insights and actionable solutions to support Merchandising & Retail Operations
  • Leverage internal and external insights and data to identify solutions to improve the economics, operations and relevancy of the store model, as well as drive profitable revenue at wholesale.
  • Integrate Customer and Shopper Insights into key company initiatives along with internal Ace data and external industry data.
  • Own all corporate level reporting relative to the customer and the store model (same store sales, metrics reports, Ace Rewards tracking, Long Term Strategy Growth Plan Progress Reports, etc.)

What you need to succeed

  • 10 plus years’ experience in retail analytics, marketing research, product assortment analytics, customer segmentation. 3-5 years’ experience in managing a Consumer Loyalty/Club program is a plus.
  • BS/BA in quantitative business, math, statistics, marketing or equivalent experience. MBA is a plus.
  • Proven ability to generate transformational change by leveraging direct and indirect leadership skills with and key analytics driven insights.
  • Ability to utilize the data to “story-tell” in a compelling manner to drive a strategic shift in the business or support an existing strategic priority for growth.
  • Fundamental understanding of key financial and retail performance metrics
  • Extensive familiarity with analytic and modeling tools (transactional and SKU-level data, CRM technologies, and segmentation/targeting using card behavior, and demographic data preferred). Must be knowledgeable of different quantitative research techniques; familiarity with various data sources
  • Ability to provide end-to-end analytic support including pulling data, preparing analysis, interpreting data, and presenting the data/findings/strategic recommendations.
  • Excellent verbal and written communication skills, and possess the ability to present information to external and internal groups
  • Proficient in MS Word, Excel, Power Point, Access and statistical packages; experience with data mining and query tools; experience with Alteryx, SAS, or similar analytic software;
  • Self-starter, strong drive, highly motivated to make change and bring about fact driven decisions.

Loyalty Jobs – Sr. Loyalty Analyst – Pizza Hut Corporate – Plano TX

Job Description

The Pizza Hut Loyalty team is looking for a well-rounded business analyst to join our team. We are looking for a strong hands-on candidate with a blend of proficient technical skills and strong business acumen. This candidate plays a key role in the strategic analysis and implementation of Loyalty customer data to support the development of the Loyalty Program targeted marketing strategy.

  • Lead key phases of campaign management (planning, audience targeting, measurement, recommendation) with a strong focus on pre and post-analysis
  • Define analysis, test & learn plan, objectives, audience targeting & measurement plan for loyalty targeted marketing initiatives
  • Conduct timely customer analysis and identify opportunities for customer behavior change through analysis and associated program goals
  • Present analysis results and translate into strategic recommendations

Minimum Requirements

  • Hands-on proficient experience with SQL and Tableau
  • Knowledge in direct marketing, Loyalty programs, campaign management, test & learn design, customer analytics, CRM, segmentation, modeling
  • Retail and merchandising industry knowledge is a plus
  • Strong organizational, time management and communication skills
  • Strong problem solving skills with a “can-do” attitude

Company Summary

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company in the world. With easy order options including the Pizza Hut app, mobile site, Facebook and Twitter messenger and Amazon devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery.

Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 16,400 restaurants in more than 100 countries.

Pizza Hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year.


Southeastern Grocers Launches New SE Grocers Rewards Loyalty Program

JACKSONVILLE, Fla.–(BUSINESS WIRE)–July 18, 2018, Southeastern Grocers, Inc., (SEG), parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, introduces SE Grocers rewards, a brand new loyalty program designed specifically around two everyday components customers value the most – food and fuel.

Read the release at BUSINESS WIRE.

“We are committed to providing a shopping experience our customers can count on”

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The new loyalty program will allow customers to earn points during checkout at any BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery store. Points can then be redeemed for savings on groceries or savings on fuel at participating Shell or other select fuel stations.

“We are committed to providing a shopping experience our customers can count on,” said Anthony Hucker, President and CEO of Southeastern Grocers. “In service of being a great place to shop, we are launching a new rewards program that is designed to best meet the everyday needs of our customers and associates. SE Grocers rewards will allow customers to redeem savings on fuel and groceries, combining the two greatest reward aspects our customers have told us mean the most to them.”

“Coming together with Southeastern Grocers to provide a great rewards program for our customers is something we are excited about,” said Todd Gulbransen, North American Loyalty Manager for Shell Retail. “We know that customers are always looking for value and great ways to be rewarded, and we are proud that the Fuel Rewards program is an additional benefit for those shopping at BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores.”

Beginning today, customers throughout all BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores will be able to receive an SE Grocers rewards card to easily start earning points that can be redeemed for savings on groceries and fuel at Shell branded stations. The new SE Grocers rewards program will offer bonus points on hundreds of products throughout the stores, and customers are encouraged to check their receipts for even more ways to earn points. For additional flexibility, points will be available for up to two years, expiring December 31 of the following calendar year.

For a seamless transition to SE Grocers rewards, customers who present a rewards card at checkout will receive a new SE Grocers rewards card and welcome kit. The value of unredeemed Plenti points earned in stores will be issued to the new SE Grocers rewards program for all fully registered customers. SE Grocers rewards members who swipe their SE Grocers rewards card at participating Shell branded stations will be enrolled in the Fuel Rewards® program and receive Gold Status, saving an additional 5¢/gal on every fill, up to 20 gallons.

Southeastern Grocers and Shell will be surprising the first 100 customers at a Shell branded station in select markets with up to $40 per vehicle of FREE fuel in celebration of the new loyalty program. Customers can visit the BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie Facebook pages for updates on free fuel events in the Southeast through the end of July.

For more information, please visit www.SEGrewards.com. To find a participating Shell station nearest you, please visit www.bi-lo.com/locatorwww.harveyssupermarkets.com/locator or http://www.winndixie.com/locator. For complete terms and conditions on the free fuel events, visit www.bi-lo.com/fueleventswww.frescoymas.com/fuelevents,www.harveyssupermarkets.com/fuelevents or www.winndixie.com/fuelevents.

About Southeastern Grocers

Southeastern Grocers, Inc., (SEG), parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and strong commitments to providing the best possible quality and value to customers. For more information, visit www.bi-lo.comwww.frescoymas.comwww.harveyssupermarkets.com and www.winndixie.com.

About Excentus

Excentus Corporation, a PDI company, is a leader in loyalty marketing and technology solutions, specializes in the design, development and implementation of loyalty programs. Since 2012, Excentus has operated its own nationwide loyalty program, the Fuel Rewards® program, which has grown to more than 13 million members and $1 billion in fuel savings. Excentus offers a full suite of loyalty products and solutions for national and regional brands, grocery chains, consumer packaged goods manufacturers, convenience retailers and their customers. For more information about Excentus’ loyalty marketing and technology solutions, visit www.excentus.com.

About Shell Oil Company

Shell Oil Company is an affiliate of Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 20,000 people working to help tackle the challenges of the new energy future.


For Southeastern Grocers interviews, b-roll or images contact:
Kaley Shaffer, 904-612-9441 (cell)
Senior Manager, Consumer Communications

ExxonMobil Launches new Loyalty Program

NOTE: photo courtesy of ExxonMobil

We all knew this was coming; it was part of the Plenti Program phase out.

ExxonMobil has launched Exxon Mobil Rewards+™, a new loyalty program that will enable customers to earn and redeem points on fuel, car washes and convenience store purchases at participating Exxon and Mobil stations across the United States. The Exxon Mobil Rewards+ program is unique because it includes convenience store purchases, further enhancing customers’ benefits and experiences beyond the offerings of competing programs.

“Exxon Mobil Rewards+ is designed to be flexible to meet the evolving needs and expectations of our customers,” said Eric Carmichael, fuels marketing manager, ExxonMobil Fuels & Lubricants Company. “By managing our own proprietary loyalty program, we have the ability to make enhancements and add partners as we continue to grow the program.”

Exxon and Mobil customers who participated in the previous Plenti program and meet the eligibility criteria will receive a new Exxon Mobil Rewards+ card in the mail. Unused Plenti points will be matched by the new program after registration.

To be eligible, Exxon and Mobil customers must be fully enrolled Plenti members who have not opted out of data sharing with partners and enrolled in Plenti through Exxon or Mobil or shopped at an Exxon or Mobil branded station between June 2017 and July 2018.

In addition to earning 100 bonus points for registering their new Exxon Mobil Rewards+ cards, program members will receive additional savings for the first 30 days by earning 15 points per gallon. This special promotion will end on 31 December 2018. After the first 30 days, members will earn three points per gallon on fuel and two points for every dollar they spend on convenience store items and car washes. Members will continue to receive special bonus point offers throughout the year. Every 100 points earned translates to one dollar in savings that members may redeem at participating Exxon and Mobil stations.

ExxonMobil has also integrated its popular Speedpass+ app with the new loyalty program. Speedpass+ customers can continue to pay for fuel and manage their rewards from their mobile device.

Loyalty Jobs – Credit Card Loyalty Program Manager – TSYS – Alpharetta GA

Every day, the people of TSYS® and Netspend® improve lives and businesses around the globe through payments. We make it possible for millions of people to move money between buyers and sellers using our payments solutions including credit, debit, prepaid and merchant services.  We are “People-Centered Payments”, and our team has the unique opportunity to help create a world in which payments make people’s lives easier and better. This is both a tremendous honor and an important responsibility for those who accept the challenge. If you are looking to make a valuable difference for people everywhere — and for yourself — we may have the right place for you.

You’re brilliant…  And we’re hiring.

TSYS is the leading third party payments processor globally and is well positioned for the future as a dynamic, yet stable, leader in the payments technology industry.  Our Loyalty business is at the heart of an exciting, consumer-oriented market landscape, and we hold a market-leading position.

We have an evolving agile culture and we move fast.  We also strive to maintain an environment where people and interactions are valued above process and tools.  As a Loyalty Portfolio Manager, you will be directly responsible for shaping the loyalty and marketing strategies and programs for some of the leading financial services brands in North America, most of whom are household names. You won’t be alone. We have a great team of people willing to share, help, and teach, as well as an ever-growing knowledge engine, which is invaluable to those eager to take initiative and grow professionally.

We value people who are experts in their field, care deeply about contemporary consumer experiences, and get things done for our clients and their customers. We are looking for an experienced, savvy client leader to join our team to help us deepen and strengthen our loyalty program competencies in delivering enhanced portfolio value to our clients. We strongly believe in people who know and know how to help clients and teams get things done, and who are comfortable with client engagement and program management. You will have the opportunity to contribute by gaining a deep understanding of our product and technology, and by translating that knowledge into a continuous account and portfolio roadmap through your own experience.

On a Day-to-Day basis you will:

  • Collaborate closely with clients and TSYS Loyalty management to develop and articulate portfolio and program growth strategies to increase active accounts and drive rewards activity for your assigned clients and their customer and product portfolios.
  • Conceptualize, shape, communicate and manage portfolio plans and proposals to help meet client objectives.
  • Communicate and sell new Loyalty products and capabilities to clients where applicable to help meet their portfolio engagement goals and KPIs.
  • Monitor portfolio performance metrics across the customer lifecycle.
    • Collaborate with the analytics and solution delivery teams to maintain an intimate knowledge of the clients’ portfolio metrics and trends.
    • Provide key insights and recommendations to clients to improve overall portfolio performance.
    • Work closely with the analytics, marketing, and solution delivery teams to help drive engagement and stimulation throughout the customer lifecycle in support of objectives.
    • Cultivate an in-depth knowledge of credit card and bank product economic models.
  • Collaborate with marketing to maintain a continuous pulse on market competitive landscapes of assigned clients and provide consultative thought leadership.
  • Develop and maintain a working knowledge of loyalty, payments, and credit card industry and market trends.
  • Develop, shape, review and present solutions proposals to clients to with effort estimates and delivery timeframes from Project Management. Applying account experience and client complexities to include:  Contractual terms and amendments, relationship status, strategic roadmap, client goals and drivers, P&L impacts, etc.
  • Collaborate with TSYS product development team on client initiatives, product roadmap input, feature implementation, tools and automation improvements, and product issues.
  • Developing and maintaining strong client relationships obtaining a deep understanding of the client’s products, services, organizational and operational structures, and corporate culture.
  • Chief negotiator between the client and other TSYS Loyalty teams.
  • Client communications and inquiries to include:
    • Conduct/participate in client project status meetings.
    • Delivery of SLA Performance metrics.
    • Delivery of comprehensive portfolio business reviews to key client stakeholders.
    • Conduct client workshops to develop portfolio strategies and marketing plans.
    • Client financials, billing and contractual related items.
    • Participation in service call reviews.
    • Prioritization of client projects for the Project Management delivery team.

You should apply if you:

  • Relish helping clients, teams, and individuals solve complex business and strategic problems, as well as product and systems solutions challenges
  • Are energized by the challenge of analyzing portfolios and metrics to deliver technology-based rewards and marketing solutions to clients and their customers
  • Have both experience with client relationship interactions and hands-on financial product or rewards experience
  • Have passion for and experience in helping to drive plans and teams to improve client outcomes
  • Love growing your knowledge and skills in contemporary consumer experiences, data analytics, and marketing approaches and methods
  • Love gaining deep knowledge of data, consumer behaviors, and competitive becnhmarks
  • Like solving puzzles and problems

You’d be a particularly good fit if you:

  • Have an obsession with data and metrics to guide your priorities and decisions
  • Are able to build credible relationships and rapport with external and internal clients
  • Are able to collaborate openly within a mixed team of marketing, delivery, and financial data analysts
  • Consider client challenges and requirements a puzzle to be solved, and you get energy from that “work”
  • Are a multi-tasker who can think on the fly and is comfortable around technology
  • Have the ability to analyze a problem, organize thoughts and recommend approaches
  • Are a creative thinker, comfortable pushing the boundaries of standard industry practices
  • Are driven to learn as a person and develop as a professional

Education & Experience

  • Bachelors or Masters Degree with at least 4 or more years of experience as product owner, marketing director, relationship manager, or similar
  • Relevant experience managing or analyzing programs, portfolios, or products for external clients or as an owner of a product or portfolio for an organization
  • External client-facing experience is preferred

Loyalty Jobs – Senior Analyst Loyalty and Travel Products – Hawaiian Airlines – Honolulu HI

Description Key Responsibilities: 

  • Communicate data, reports, and analyses to business and management teams, providing interpretation within the context of the business and making recommendations for improvements.
  • Extract and collect data from multiple internal and external sources, evaluating the reliability and appropriate use for the information.
  • Create regular and ad hoc reporting, identifying performance indicators and presenting information in periodic dashboards and tools for data investigations.
  • Model, forecast, and explain customer behavior, program trends, drivers for business changes, and opportunities for business improvement.
  • Use analytical approaches to evaluate marketing campaign performance, propose negotiation strategies, proactively recommend business improvements, and assess potential opportunities.
  • Define analytical and data requirements for information systems, and work with technology teams on implementing and prioritizing improvements.
  • Other duties as assigned

Requirements Minimum Requirements:

  • Bachelors’ degree in a quantitative/analytical discipline
  • 4 years of professional experience in quantitative and analytical roles
  • Excellent oral and written communications skills
  • Proficiency with Excel, Powerpoint and SQL databases
  • Experience with statistical modeling, machine learning, operations research, or equivalents
  • Ability to work cross-functionally and lead projects
  • Able to multi-task and prioritize across multiple responsibilities
  • Fluency in analytics techniques and financial modeling

Preferred Qualifications:

  • Graduate degree in a quantative discipline, or equivalent
  • Experience as an analyst in airlines, consulting or marketing
  • Knowledge of programming languages and other data analysis tools such as R, SAS, Python, and equivalents
  • Proficiency in marketing analytics tools such as Omniture
  • Experience in business development


About Hawaiian Airlines

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 14 years (2004-2017) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast TravelerTravel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawai‘i.

Now in its 89th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline. Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 170 jet flights daily between the Hawaiian Islands, with a total of more than 250 daily flights system-wide.


Loyalty Jobs – Manager Luxury Loyalty Programs – IHG – Atlanta, GA



Do you see yourself as the Manager, Luxury Loyalty Programs for the Multi-Brand and Relationship Marketing team?

What’s your passion? Whether you’re into tennis, shopping or karaoke, at IHG we’re interested in YOU. At IHG we employ people who apply the same amount of care and  passion to their jobs as they do their hobbies – people who put our guests at the heart of everything they do. And we’re looking for more people like this to join our friendly and professional team.

This role is predominantly focused on managing the delivery of the global luxury loyalty programs to ensure a best in class experience for members, hotels and IHG. Responsible for leading marketing and communications efforts for the program, including member communications, and serve as global steward for the InterContinental Ambassador brand identity.

Essential Duties and Responsibilities –

  • Utilize member insights and research to help recommend, develop and launch planned  program communications.
  • Develop expertise on luxury marketplace and consumer needs.
  • Manage communications and marketing strategy for global luxury programs, and  ensure all communications are on brand and convey the most relevant information to members for that channel and deliver on defined ROI.
  • Oversee member card fulfillment and work with operations team to improve processes to ensure efficiencies in time and delivery.
  • Manage yearly migration process for members who maintain, earn or lose status within  the program.
  • Agency and stakeholder management for creative and development of key initiatives,  including brand identity.
  • Serve as expert for global Luxury Loyalty team. Receive and address questions and requests on loyalty programs from key stakeholders and hotels, and proactively  compile, communicate and present key program updates and reporting/analysis.
  • Represent loyalty programs team at key meetings/forums as needed.
  • Budget development and management for luxury loyalty program initiatives.


Education –

Bachelors or Masters degree in relevant discipline or an equivalent combination of education and experience.



8+ years progressive work related experience with demonstrated understanding of multiple business processes related to the position including marketing development, implementation and or management (preferably within the travel industry).


Technical Skills and Knowledge 

  •        Strong knowledge of marketing principles, including strategic concept development for new products/programs and market research.
  •        Cursory knowledge of data flows within the Company.
  •       Cursory knowledge of loyalty program databases and operating systems.
  •        Experience with Microsoft PowerPoint, Excel and Word
  •       Demonstrated communication skills including ability to present to all levels of the organization, ability to influence and ability to build and maintain internal & external relationships.
  •        Demonstrated project management skills in organizing, planning and executing mid to large size projects from conception through implementation.
  •        Budget development/management
  •       Brand management
  •        Program or promotion strategy development and implementation
  •       Preferably, demonstrated success working with a geographically-dispersed team.

In return we’ll give you a competitive financial and benefits package which can include healthcare and dental coverage, disability and life insurance, and a matched 401(k) program. Hotel discounts worldwide are available as well as the chance to work with a great team of people. Most importantly, we’ll give you the room to be yourself.


Loyalty Jobs – Manager, Marketing Customer Loyalty – Victoria Secret – Columbus OH

The Manager of Customer Loyalty manages the planning and execution of loyalty strategies to drive profitable business growth and build brand equity. Responsible for the creation and implementation of new concepts, strategies, programs and technologies designed to generate customer growth and engagement. Develop, forecast, execute and analyze integrated customer marketing programs through a lens of ONE customer who shops across multiple product categories and sales platforms.

• Manage the ideation and scope definition of Angel Card program evolution and implementation
• Manage the ideation and scope definition for VS Mobile App and core non-card loyalty reward structure creation and implementation
• Collaborate with Business Unit Marketing partners to ensure loyalty programs support key brand moments/launches and integrate into overall customer marketing initiatives
• Efficiently and effectively execute the work plan, collaborating as needed with internal and external resources
• Develop and implement new marketing efforts around Angel Card and Non-Card loyalty (ex. new benefits, offers, communication vehicles etc.), campaign and product strategy, etc. utilizing loyalty app as a method of driving engagement, sales, and customer data capture
• Develop campaign design briefs to initiate marketing campaigns
• Educate, promote and evangelize the role of loyalty in acquiring and retaining customers and customer data for Victoria’s Secret Stores and Online
• Create and maintain catalog of industry loyalty programs for benchmarking
• Support analytic teams in the financial planning and analysis of loyalty programs
• Responsible for translating data and customer insights into actionable strategies designed to reach customers and build loyalty
• Bring a “customer lens” to loyalty initiatives, promoting a consumer-driven mindset and perspective across the organization


• Ability to manage relationships both within the organization and externally through efficient, effective and sometimes frequent meetings/interaction with senior staff and external vendors.
• Ability to drive results and initiatives.  Be a strong team player.
• Passionate interest in understanding the customer and customer behavior.  Ability to translate findings into meaningful, prosperous long-term customer relationships.
• Strong creative and organizational / project management skills  
• Ability to monitor results, ask the right questions and refine programs accordingly.
• Strong communication skills.
• Proven capacity to manage multiple and competing demands/projects and deliver against aggressive goals.
• Capacity to work in an ever-changing environment.
• Bachelor’s degree in related field required, MBA preferred
• Minimum 7 years of customer marketing experience in the areas of loyalty, private label credit cards
• Exposure to high visibility fashion/beauty/retail brands a plus 
• Familiarity with customer databases and analytics
• Retail experience preferred.
• Proven track record in development/execution of customer marketing plans, inclusive of analytics and recommendations to impact growth strategies
• Experience managing and leading direct reports
• Knowledge of consumer marketing, brand management, promotion, 
• Strategic, analytical and creative thinker
• Excellent written and verbal communication skills

Loyalty Jobs – Senior Manager, Loyalty Business Development – American Express – New York NY

Job Description

The Global Membership Rewards Center of Excellence, within the Global Premium Products & Benefits organization, is responsible for setting the enterprise-wide vision for Membership Rewards that leverages our partnerships, marketing assets, and capabilities to create a global, market-leading approach to loyalty.

The Senior Manager, Loyalty Business Development is responsible for the end-to-end management of loyalty programs designed to enhance American Express’s relationship with its premium Card Members and support the organization’s efforts to drive merchant funding. This individual is responsible for securing partner funding that is programmatically delivered to Card Members as an unexpected benefit of membership. Programs include High Value Card Member Recognition and Centurion WOW, in addition to holiday gifting.
Key responsibilities:
  • Sell-in programs to merchants to achieve partner funding goals
  • Build pipeline of qualified and relevant consumer retail and lifestyle brands for each program
  • Create materials that articulate value for partnership prospects
  • Support all aspects of partnership evaluation, deal negotiation, and execution
  • Project manage production of marketing materials
  • Source and negotiate pricing for holiday and regular gifting programs
  • Leverage Blue Box assets and partner with key internal business partners (Global Merchant Services, Card Product Management, Marketing, Membership Rewards, etc.) to pursue partnerships that strengthen value proposition to Card Members
  • Ensure all new partnerships deliver value to our partners, Card Members, and shareholders

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.


  • The ideal candidate is a curious, strategic, and results oriented individual
  • Experienced relationship manager with a proven ability to sell-in ideas
  • Ability to build relationships, influence, and collaborate effectively with cross-functional teams
  • Strategic thinker who enjoys working in whitespace
  • Exceptional verbal and written communication skills
  • Track record of driving results

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.


Loyalty Jobs – Director B2B Loyalty Programs – IHG – Atlanta GA


When you’re a part of IHG, you’re more than your job title. And that’s what we love – the individual talents, interests and dreams that make you who you are.

Join the Global Marketing team at IHG and we won’t expect you to conform to any stereotype – because we know that a team with different perspectives and passions can only make us stronger.

What you will need is ambition, talent and some key skills. For this vital role, we’re looking for someone who will direct the multi-year vision and ownership for IHG Business Rewards and any future B2B extension programs and is accountable for the development and implementation of innovative region specific loyalty initiatives (and/or for specific key in-region markets) to build deep customer loyalty and improved market share. The Director, B2B Loyalty Programs delivers to the region(s) expertise in loyalty trends and continuous improvement of B2B loyalty program. He/She sets regional B2B loyalty deployment strategies to ensure program standards are maintained (e.g. Enrollments, Recognition, Training) and maintains ownership of Global & Regional program deployment tools (e.g. Loyalty Champion). The Director leads the implementation of B2B loyalty-specific Global Sales & Marketing (GSM) strategic initiatives and ensures alignment with the regional strategies. The role is accountable for the delivery of budgeted B2B loyalty revenues. He/She works in close alignment with global B2C loyalty team to ensure product roadmaps and technical capability is developed to respond to regional needs (e.g. loyalty platforms, CRM tools). The Director, B2B Loyalty Programs creates a first class development environment that strengthens team pride and alignment with business objectives. He/She constantly seeks out insights on competitors and loyalty trends to improve programs and processes that can strengthen our company’s competitive edge. This leader will become an integral point of contact to the Commercial team so as to provide advice on opportunity areas and recommendations for improving the business while achieving the Company’s objectives.

Essential Duties and Responsibilities – (Key Activities)

  • Create annual business plans, budgets and performance targets to achieve department goals in B2B customer loyalty, revenue production and cost control.
  • Guide and maintain a culture of continuous understanding of global and regional loyalty trends and program improvement to maintain a competitive advantage and deliver higher customer loyalty.
  • In partnership with global loyalty owners responsible for the regional B2B loyalty experience and delivery of program communications. Collaborates with regional deployment teams to ensure program standards are maintained (e.g. Enrollments, Recognition, Training).
  • Direct regional program input with Global team who has final accountability for main cost levers (breakage, Redeemed Point Cost) to maximize the efficiency of the P&L and prevent future liability exposure. Lead strong regional collaboration with the global team as they create and direct financial policy for: 1) the B2B loyalty program cash reserve (over $280 million) by managing the main cost levers (Redeemed Point Cost; Breakage), directing outside actuarial inputs and monitoring customer point usage trends; and 2) setting reward pricing policy (both pricing to consumers and reimbursements to vendors/hotels).
  • Sponsors and / or leads multi-functional, regional task forces/project groups to scope and implementB2B loyalty program advancements and products in-tune with overall strategic prioritisation.
  • Influences the annual global strategic planning process to represent key regional initiatives and focus markets.
  • Establishes extensive knowledge base through internal and external sources in order to define and set an innovative agenda for regional B2B loyalty delivery. Identifies and responds to key consumer/industry trends and determines future regional B2B loyalty scenarios.
  • Create an environment for a highly engaged team and lead towards maximum effectiveness by developing team members towards their full potential, assigning roles/tasks that facilitate personal growth and shepherding people over time toward roles where they continue to develop and operate suited to their professional areas of strength.
  • Lead assigned functions within established budgetary and manpower plans; establish goals, performance standards, and operating procedures for assigned functions. Participate in creation and management of department staffing and capital budgets.
  • Responsible for monitoring performance and developing recommendations for improvements of member guest experiences through B2B loyalty program at hotel level and through IHG Guest Relations.
  • Direct and oversee the design and development of significant and highly complex projects to ensure business objectives are meet and exceeded.
  • Establish and maintain relationships with peer management, including global loyalty owners, worldwide sales, centralized IT groups, regional brand teams and develop a strong working knowledge of all regional Commercial business functions and objectives.
  • Develop competency and understanding of the Digital, Loyalty and Partner Marketing business and strategic direction to ensure accurate translation of requirements into specifications to global loyalty owners.
  • Plan, organize, control and lead subordinate functions within established schedules, budgetary and manpower plans; establish goals, performance standards and operating procedures for assigned functions. Participate in creation of department staffing and capital budgets.
  • Coach and develop team members; hire, fire, assess, discipline, document performance, recommend salary and classification changes. Act as an advisor to subordinate managers or staff to help meet established schedules and/or resolve technical or operational problems.

Required Qualifications


Bachelor’s or Master’s Degree in a relevant field of work or an equivalent combination of education and work related experience.


10 + years progressive work related experience with demonstrated proficiency in multiple disciplines/technologies/processes related to the position including loyalty experience and 5 to 7 years of managing teams and / or significant complex projects.

Technical Skills and Knowledge

  • Demonstrated knowledge and proficiency in the interpretation and translation of market research into actionable information.
  • Demonstrated knowledge and understanding of travel loyalty programs.
  • General understanding of database tools, data warehousing and data mining.
  • Understanding of hotel operations and the data flows within the Company.
  • Demonstrated proficiency in identifying, directing and developing effective marketing creative and copy.
  • Experience in managing 3rd party marketing agencies
  • Demonstrated financial proficiency to manage program financials.
  • Understanding and knowledge of regional markets and key unique geographies.
  • Understanding and awareness of data privacy laws.
  • Demonstrated project management experience in organizing, planning and executing large-scale projects from conception through implementation.
  • Demonstrated experience in leading and developing people.
  • Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, and staff.