Author Archives: Dennis Duffy

About Dennis Duffy

Dennis Duffy is president and CEO of Loyalogy. Dennis has more than twenty years of in-depth experience with loyalty programs in a variety of industries and a concentration in the restaurant industry.

Kneaders Bakery & Café Frequent Buyer Card












Kneaders values their customers above everything else!  That’s why they’re giving you 5% back on every dollar you spend when you use your loyalty card.  Loaf of bread?  5% back. Turkey Bacon Avocado sandwich? 5% back. Use your balance to buy more loaves of bread and more sandwiches. It’s the ideal system.

PROGRAM DESCRIPTION FROM KNEADERS WEBSITE

Without our loyal customers we wouldn’t have anyone to cook for! In addition to making the tastiest food imaginable we also offer you, our loyal customers, 5% back on every dollar you spend with us.

Next time you’re in Kneaders pick up your own loyalty card. Register it online.  This is an important step. Until you register your card you can accrue points but you can’t redeem them so be sure to register it right away. It’s very easy so be sure to do it!  Swipe it whenever you buy something from Kneaders and start earning your 5%. It’s as easy as that.

Rules for this program can change without notice.

Loyalty Card Balance expire after one year of Complete Inactivity i.e. no points accrual or expenditure.

For more details visit the Frequent Buyer page on the Kneaders Bakery website.

 

Jamba Insider Rewards Program












Calling all Jamba Juice fans! By joining the Jamba Insider Rewards program you’ll earn points for every dollar you spend ($1 spent = 1 point) and can redeem your points for discounts off your purchase (get $3 off your purchase with every 35 points). You’ll also receive personalized offers and a FREE juice or smoothie for your Birthday.

PROGRAM DESCRIPTION FROM JAMBA JUICE

Jamba Juice, a leading healthy, active lifestyle brand, unveiled its new Jamba Insider Rewards customer loyalty program in stores nationwide February 2014.  Now, typing a simple phone number entry on an easy-to-use touchscreen allows Jamba Juice guests to conveniently earn rewards, personalized offers, and free products without the need to carry a rewards card at every point of sale.

“Using the latest in innovative web, mobile, and touchscreen technology, Jamba Juice is endlessly committed to amplifying the consumer store experience,” said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. “Here at Jamba Juice, we’re both delighted and proud to launch Jamba Insider Rewards, a program that goes beyond most current corporate loyalty offerings today by providing consumers an open, cloud-powered rewards approach in a way that is modern, intuitive, personalized and void of your typical plastic card hassles at checkout.”

Once registered, Jamba Juice lovers will immediately begin to blend in gratifying rewards with their already planned food and beverage purchases, including, but not limited to:

  • $3 Off next purchase with online Jamba Insider Rewards™ account activation
  • $3 Off for every 35 points earned (1 point earned for every $1 spent)
  • Free birthday smoothie or juice
  • Personalized offers via email or text such as percentage off coupons, free food item with a smoothie or juice purchase, and $2 off freshly squeezed juices coupons

For more information visit the Jamba Insider Rewards page on the Jamba Juice website.

Levy Restaurants Loyalty Program

Levy Restaurants




Levy Restaurants, a Chicago based restaurant group, has put a unique spin on their loyalty program. The program not only rewards guest points for dining with them, but also puts them in-the-know with recipes, tips and trends straight from their award-winning Chefs!

PROGRAM DESCRIPTION FROM LEVY RESTAURANTS WEBSITE

For every dollar you spend, you receive 1 point. Accumulate points to earn all types of rewards like reward dollars for future dining, cooking classes, travel rewards and more. Redeem your points at your convenience by logging in to your personal account and navigating to the redemption page. As a valued member, you’ll also receive monthly communication containing exclusive invitations to special events such as wine dinners, seasonal food celebrations, cooking classes and more from your favorite Levy restaurant, so be sure to register your card and provide your email address to take advantage of these offers.

For more information visit the Levy Restaurants Loyalty Card page on their website.

Whole Food Market Rewards Pilot Launches – Greater Philadelphia Pennsylvania

Whole Foods Rewards




Because of its major footprint in the natural foods category, the launch of a rewards program pilot by Whole Foods Market will get plenty of buzz. This new pilot program is available in 11 stores – 8 in eastern Pennsylvania in and around Philadelphia and 3 across the river in southern New Jersey, including Princeton. You pick up a bar-coded card at a participating location and register that card at the Whole Foods Market Rewards website. No big surprises with this program. It’s an easily understood proposition: earn one point per dollar spent and convert those points to rewards/discounts at the website or using the mobile app.

A LOOK AT THE APP

Whole Foods Rewards App Shot

SPREAD AT THE WEBSITE

Whole Foods Rewards Spread

THE BIG QUESTION

The big questions is – will this be just another passive grocery retail program or will Whole Foods Market leverage the behavior data to create genuinely incremental behavior among their customers? Because of the nature of Whole Foods Market it can appear to be BOTH a retailer and a restaurant. They do quite a bit of prepared foods and dine in + carry out breakfast, lunch and dinner. So their data-driven marketing strategy should reflect that – something that few grocery retailers do very well. But it represents a huge opportunity.

Let’s keep an eye on this.

Loyalogy Consumer Study Finds That Retail Rewards Programs May Increase Shopper Spending By 33%

ASHEVILLE NC, OCTOBER 15 2014 – Loyalogy, leading provider of loyalty program analysis, data mining, reporting and consulting services, announced the results of its first annual U.S. study tracking consumer attitudes and behavior regarding retail rewards programs [CLICK HERE TO DOWNLOAD A PDF REPORT]

“This study provides clear evidence directly from consumers regarding the effectiveness of retail rewards programs and the importance of such programs to shoppers,” said Dennis Duffy, President of Loyalogy.

The study, based on detailed survey responses to 61 questions from 1,100 consumers from across the U.S., found that:

  • Consumers estimate an appealing retail rewards program would increase their spending rate with a particular retailer by an average of 33%.
  • Millennials in the study were especially motivated by retail rewards programs, reporting an expected spending increase of 41% as compared to the overall spending increase of 33%.
  • Nearly two-thirds of consumers (65%) report they would recommend a retailer more to others if that retailer offered an appealing rewards program.
  • 84% of consumers prefer a retail rewards program with a clearly-defined proposition in which they earn rewards based on total spending or number of purchases rather than a program built solely on periodic, surprise coupons or discounts.
    • 55% prefer a program that offers points based on spending which convert to reward dollars that may be spent with the retailer just like cash.
    • 29% prefer a program that is based upon number of purchases, such as buy ten items and get one free.
    • 16% prefer a program that offers surprise coupons/discounts from time to time.
  • Consumers desire a simple reward program enrollment process in the retail establishment and would prefer to supply additional personal information online after they have finished shopping and departed the retail environment.
  • Although consumer wallets are bulging with plastic cards, 60% of respondents stated that they don’t mind carrying a membership card for a rewards program if it’s necessary.
  • Consumers participate in an average of 8.1 retail rewards programs.
  • 73% of consumers find a single retail rewards program which spans multiple retail chains to be appealing.

ABOUT THE LOYALOGY CONSUMER RESEARCH STUDY

The Loyalogy consumer research study was conducted through an online survey of U.S. consumers between the ages of 25 and 65 with household incomes of $75,000 or more. The respondents were selected from an online research panel provided by The Sample Network. The survey consisted of 61 questions in categories that include:

  • Participation rate in retail rewards programs in 12 retail categories:
    • Apparel
    • Footwear
    • Automotive Service, Repair & Tires
    • Home Improvement/Hardware
    • Electronics, Computers & Technology
    • General Merchandise Retailers
    • Jewelry/Accessories
    • Books
    • Pet Supplies
    • Garden Supplies, Plants & Accessories
    • Furniture
    • Sporting Goods
  • Relative appeal of 14 different reward program benefits.
  • Attitudes about 9 different statements regarding carrying membership cards, using a phone number as identifier and receiving promotional e-mail messages from rewards programs.
  • Attitudinal statements regarding the impact of rewards programs on behavior.
  • Demographic characteristics.

 

Webinar: Insider’s Guide to Loyalty, presented by Dennis Duffy, Loyalogy – October 14, 2014 – Hosted by Paytronix

Restaurant Loyalty Webinar October 14, 2014

Restaurant Loyalty Webinar October 14, 2014

On Tuesday, October 14, 2014 I will be presenting a free webinar: An Insider’s Guide to Loyalty, hosted by Paytronix. The webinar focuses on many of the things that restaurant chains need to know when considering a potential customer loyalty program. It’s based on my experiences helping restaurant companies evaluate the potential of a loyalty program and launch and manage loyalty programs. If you’re involved in any capacity with restaurant marketing you won’t want to miss this. Things that I cover in this webinar include:

  • The most common dilemma facing restaurant companies as they consider a loyalty program.  If your company has experienced what I describe as the “circular conversation” about loyalty, you’ll find this helpful.  I’ll show you how to help guide your company on the right track and get off the treadmill by making a decision – one way or the other.
  • How to determine if a loyalty program is appropriate for your company.
  • What a well-designed and well-managed loyalty program might do for your business.
  • A proven, step-by-step approach to evaluating the financial impact of a loyalty program on your business.
  • Critical success factors in loyalty marketing.

It’s Tuesday, October 14, 2014 at 1:00 PM eastern time. Space is limited. Click here to register.

Millennials Restaurant Usage and Restaurant Rewards Program Usage

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Last month we released our 2014 consumer study on attitudes and behavior regarding restaurant rewards programs. The study yielded great insights especially with respect to certain consumer segments we explored in the analysis of the results. The Millennials sub-segment is one of great interest to restaurant operators because those among the Millennials group with household incomes of $75,000 per year or more are much more engaged with restaurants and with restaurant rewards programs.

This group visits restaurants more and is more likely to visit restaurants for both business and pleasure. They participate in far more restaurant rewards programs and they are more motivated by restaurant rewards programs. It’s not surprising that they’re more heavily engaged in technology than the older segments of the population. They’re the group that is much more interested in using a mobile app to manage their interaction with rewards programs. They’re also much more likely to use online ordering (through a website and a mobile app) and use services such as Open Table, Yelp, Urban Spoon and Trip Advisor.

Click here to get a free PDF of the Millennials report and click here to access free detailed datasets at the Loyalogy website for Millennials and other segments.

Ace Hardware – Customer Friendly Ace Rewards

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Any home dweller knows just how much money is spent painting, fixing, restoring or simply maintaining a house. The money really adds up! So to help customers save money with their home improvement and hardware purchases, Ace Hardware offers ‘Ace Rewards’ to reward Ace Hardware customers for their loyalty and spending. Ace Rewards is a perfect example of a rewards program that doesn’t offer a lot of bells and whistles but sure gets the job done. Ace Rewards is simple, easy and straightforward making it very customer friendly. Customers simply register with their email address and voila! Here are the benefits of being enrolled in the Ace Rewards program:

 

  • Automatically receive 1,000 points just for signing up
  • $1 spent = 10 points
  • 2,5000 points = $5 reward (in other words, $250 spent = $5 back)
  • Notifications sent to remind customers of sales
  • Special coupons
  • Helpful home tips
  • Instant in-store savings

 

Customers simply use their Ace Rewards card when they shop at Ace to rack up points and save. When purchasing items to fix up the home, Ace offers a straight forward and easy way to save money. To learn more about Ace Rewards you can visit their website.

Kohl’s Somewhat Secret Rewards Program

kohls-rewards-program




Go to Kohl’s website to see whether they have a rewards program, scan every square inch and nope – nothing about a rewards program. But if you do an internet search for “Kohl’s rewards program” you’ll stumble upon ‘Kohl’s Rewards’, which links you to a few pages proving Kohl’s actually does have a rewards program. So why the big secret – wouldn’t a successful retailer like Kohl’s want to advertise their rewards program to encourage customers to enroll? Absolutely and of course! The reason Kohl’s Rewards isn’t clearly advertised on their website is because the rewards program is in the pilot stage where it is being tested out in certain markets so that Kohl’s can work out the kinks before launching it nationwide. If you go to the Kohl’s Rewards website you’ll find that it requires you to enter your zip code… if you don’t happen to live in one of the test areas you’ll receive a message that states, “We’re sorry, Kohl’s Rewards is not yet available in your area. Check back soon. We’re expanding quickly!” Here’s what customers can look forward to once Kohl’s Rewards is launched in their area:
 

  • Earn 1 point for every dollar spend
  • Spend $100 and receive a $5 reward
  • 8 savings offers guaranteed each year
  • A special birthday offer
  • Easy account access via email

 
We did a little investigative research to find out where Kohl’s Rewards program is currently available and when we can expect the customer loyalty program to be available nationwide. The customer representative we spoke to mentioned that it is already available in select cities of California, Washington, Oregon, Illinois, Ohio, New York, New Jersey, North Carolina and Arizona. The most recent launch was in Pittsburgh, Pennsylvania but the majority of the state doesn’t have access to the program yet. Kohl’s will keep releasing Kohl’s Rewards in a handful of locations at a time and hopes to be nationwide by the end of the year. To learn more about this somewhat secret rewards program, visit the Kohl’s Rewards webpage.

Petco Pals Rewards – Rewards Dollars, Free Food & Free Grooming










pals

There’s a special joy when you bring home a new treat for your dog or toy for your cat and watch them as they happily revel in their new gift. For animal lovers who love to indulge their animal companions, Petco customers can earn 5% back on every purchase through Petco’s customer loyalty program ‘Pals Rewards.’ Once a Pals member spends $100, they receive $5 worth of Pals Rewards Dollars to use towards their next Petco purchase. What makes Petco Pals Rewards extra special is that you can update your membership to be a part of Petco’s ‘Free Food’ and ‘Free Groom’ club as well. Here are some of the specifics for those programs:

Petco Pals – Free Food
Once a customer buys 10 bags of premium cat or dog food using their Pals card, they receive a free bag of the same food. There are a couple of caveats – It must be the same size and brand of food for each 10 purchases; All purchases must be within 12 months; It takes 4-6 weeks to receive the coupon for the free bag of food through the mail; The customer must pay the sales tax on the free bag of food; Only in-store purchases apply.

Petco Pals – Free Groom
To receive a free groom, customers need to use their Pals card when they take their cat or dog to the Petco Grooming Salon to buy a Full-service Groom, Full-service Bath or Self-service Dog Wash. After 8 purchases, the next groom is free. Similarly to the Free Food program, it takes 4-6 weeks for customers to receive their coupon in the mail and all services must be purchased within 12 months.

Animal lovers know how fast and easy it is to spend money on their pets, so $5 back on every $100 spent and a way to receive a free bag of pet food or a free groom is truly a great way to reward loyal pet loving customers. To learn more about Petco’s Pals Rewards you can visit their website.