Our Mission
Loyalogy is dedicated to the art, science, and business of customer loyalty. We research, analyze, and review loyalty and rewards programs — primarily in restaurants and retail — to help operators design better programs and help consumers understand what they’re earning.
What We Cover
Research — Consumer studies on how people engage with loyalty programs, what drives enrollment, and what keeps customers coming back.
Program Reviews — In-depth reviews of loyalty and rewards programs at restaurants, chains, and retailers. We evaluate earn rates, redemption options, and overall value for the consumer.
Restaurant Loyalty — Analysis of rewards programs at national chains, regional operators, and independent restaurants.
Retail and Service Loyalty — Coverage extends beyond restaurants to fuel rewards, retail points programs, and service-industry loyalty.
Strategy — Guidance for loyalty program operators: how to tune underperforming programs, segment customers effectively, and build loyalty that drives repeat visits.
Our Editors
- Rachel Holt — Lead editor, consumer loyalty research and restaurant rewards
- James Carver — Contributing editor, retail loyalty and program strategy
- Tara Simmons — Contributing editor, restaurant industry and hospitality