Loyalty Jobs – Senior Marketing Analyst – The Walt Disney Company – Burbank CA

Posted June 30, 2018

Job Summary:

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Partner with Director and Senior Managers to support elements (see below) of customer engagement marketing for the Disney Visa Card program (i.e. no fee card, fee card, debit card), a line of business that also serves Disney’s only cross line-of-business loyalty program. In this role, the Senior Marketing Analyst will:

  • Coordinate the planning and execution of engagement marketing tactics for cardmembers, including creative development, targeting, testing and implementation
  • Manage performance reporting for marketing tactics, including website (DisneyRewards.com and DisneyDebit.com) and email


Marketing Planning and Execution

  • Support engagement marketing team on digital efforts including:
    • Partner with Senior Manager on content updates and functional enhancements for DisneyRewards.com and DisneyDebit.com program websites
      • Develop creative for sites, including writing creative briefs, overseeing creative services team in the collection of input from internal and external partners and providing feedback to the creative agency. Ensure creative reflects previous learnings
      • Partner with Senior Manager on site test plans and execution
    • Manage Disney Visa presence on Chase.com websites including public site, White Label site (aka redemption) and Chase Personal Online (CPO)
      • Lead creative development of banner ads and text ads
      • Maintain a Flight Plan and Quarterly Calendar detailing all creative placements, linking strategy and timing
      • Collaborate with Chase team to understand and report on traffic referrals from Chase.com websites
      • Work with Chase on new digital opportunities when available
    • Partner with Senior Managers on email campaigns, such as limited-time offers and site traffic drivers
      • Develop email creative, including writing creative briefs, overseeing creative services team in the collection of input from internal and external partners and providing feedback to the creative agency. Ensure creative reflects previous learnings, incorporates email best practices and fits with our brand look and fee
      • Determine and plan testing related to specific emails
      • Develop targeting, review counts and direct Chase team on list request

Marketing Performance Analysis

  • DisneyRewards.com and DisneyDebit.com
    • Evaluate site performance, including visitation and usage metrics, blog content/social performance, and acquisitions page trends based on multiple sources of data including Adobe Analytics, Optimizely, Chase.com ad reporting, SEO report etc.
    • Work with agencies to ensure reporting is delivered on time and meets our needs
    • Partner with team to assess agency recommendations
    • Partner with agency to support their reporting when necessary (Nomadic)
    • Analyze Chase.com results and make recommendations for optimization
  • Email
    • Evaluate email performance to optimize deliverability and response; synthesize results from testing (subject lines etc)
    • Work with email vendor to ensure QBR is delivered on time and meets our needs
    • Partner with team to assess agency recommendations
  • Ad hoc analysis as needed to support the marketing team

Basic Qualifications:

  • Bachelor’s Degree
  • Marketing, Economics, Business or related discipline

Required Education

  • 3+ years of work experience in marketing and/or analytic roles
  • Experience in analyzing website data
  • Extremely detail oriented
  • Strong analytic skills
  • Experience analyzing large amount of data, interpreting data trends and reporting findings in a clear and effective manner, verbal or written, using a multitude of disparate data sources and tools
  • Experience working with reporting tools, preferably experience with web analytics tools (such as: Adobe Analytics)
  • Knowledge of Office skills with proficiency in Excel and advanced features in Excel such as macros and complex formulas
  • Strong process orientation
  • Strong oral and written communications skills
  • Comfort with technology
  • Proven success of driving results/ability to follow through, creativity & innovation, and priority-setting
  • Ability to operate independently while keeping peers, partners, and supervisor abreast of activities

About The Walt Disney Company (Corporate):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Credit Card Services, Inc., which is part of a business segment we call The Walt Disney Company (Corporate).

Disney Credit Card Services, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.