Loyalty Jobs – Manager Customer Relationship & Loyalty Marketing – Atlantis – Plantation FL

Posted June 29, 2018

The newly updated, Bahamian culture-infused resort, sitting atop five miles of pristine beach on Paradise Island has embarked on a new chapter tied to a meaningful connection with the ocean, Bahamian culture and the spirit of the resort’s over 7,500 employees. Atlantis, Paradise Island features five distinct properties from the iconic The Royal to the original Beach, the newly refurbished Coral to the recently built luxury properties, The Cove and The Reef.

The resort’s immersive programming includes Dolphin Cay, a 14-acre marine mammal habitat and state-of-the-art education center; Aquaventure, a 141-acre magnificent waterscape; The Dig, a maze of underwater corridors with views of marine life; Atlantis Kids Adventures (AKA) for children ages 3-12 and CRUSH, a cutting-edge teen club. Other amenities feature the 30,000 sq. ft. tranquil Mandara Spa, on-property movie theater, the award-winning 18-hole Tom Weiskopf designed golf course and renowned Atlantis Casino. Also known as the culinary destination in the Caribbean, the resort boasts a collection of 40 restaurants, many helmed by renowned chefs.

Job Summary

The Customer Relationship and Loyalty Marketing Manager is responsible for developing CRM strategies and integrated 1:1 communication programs that generate value in all stages of the guest experience, from initial reservation and pre-arrival to the on-property experience through to post-stay.

This position is focused on increasing guest satisfaction, generating room nights from past guests, and driving incremental spend in both room and ancillary products, including but not limited to Food and Beverage, Marine and Water Park programs, Guest Activities, Retail, and Events & Entertainment.

The CRLM Manager oversees programs from start to finish – coordinating with Resort Operations, IT, Revenue Management, Sales, and external agencies. Responsibilities include understanding guest behavior by product, relationship, demographic and loyalty / guest value segments; determining the audience and communication priorities for each program/campaign; executing multiple ongoing campaigns, interpreting results and analysis, monitoring key performance metrics, and optimizing and creating new programs as needed. In addition, the CRLM Manager will work closely with business partners to understand business and guest needs.