The Loyalty Program Manager manages the strategy development, execution of new initiatives, and affiliations performance. This role takes on day-to-day business management and strategy development responsibilities for the Contractor Alliance Program and other programs within the Strategic Marketing Organization. The manager is also responsible for focusing on developing and growing the relationship we have with strategic members in the CAP program. The Loyalty Program Manager is responsible for Strategic Partnership development to provide non product value added services and capabilities to CAP members with a focus on our highest value CAP members. The Loyalty Program Manager reports to the Director – Affiliations. This position will have 1-2 direct reports and will coordinate closely with segments leads. Travel is expected to be ~30%.
Helps develop the strategy and infrastructure for Affiliation Program growth
Short range strategy development inputs and evaluation
Delivery against annual program, segment, and profit goals
Marketing and sales tool strategy and budgeting
Affiliation program competitive analysis and game plans
Creation and delivery of enhanced non-value add services and partnerships
New process, product, and technology innovation business case development
Supporting manager for the Affiliations Director in articulating and implementing the short term affiliations growth goals along with go to market strategy and initiatives
Primary day to day responsibility for managing resource(s) responsible for program operations, vendor management, etc.
Primary short term responsibility for accelerating Affiliation Programs contribution to business results via improved strategy definition, operational excellence, and financial performance.
Primary long term focus is on achieving Affiliation Program member engagement & alignment to defend and grow JH share and profitability
Lead Affiliation program team member(s) responsible for CAP and other program execution.
Oversees the development of Affiliations program marketing objectives, partners with marketing team on the deployment of marketing activation and program tools
Understands market conditions and competitive strategies and creates business plans to address opportunities and threats
Leads development and usage of management and program reporting tools to track progress against goals and identify strategy shifts
Gains deep understanding of our Contractors and Home-owners and develops compelling customer and market benefits to ensure contractor alignment with JH, drive member acquisition and retention
Leads strategic thinking and recommendations for driving increased Contractor acquisition and alignment with R&R Segment, and Sales organization
Identifies gaps and helps lead sales specialist and R&R segment team program knowledge coaching and development
Works with various cross-functional partners including: Marketing, Finance, Supply Chain, Sales, R&D, HR, and Product Management
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
Knowledge, Skills, and Abilities
Excellent leadership, project management, collaboration skills and the ability to drive results
Ability to proactively manage multiple projects in a fast paced, change oriented environment, yet flexible enough to adapt to changes
Ability to analyze business and market trends and partner feedback to better refine product offerings and drive business growth
Strong bias for results and can work independently as well as interact effectively across functions and at all levels
Ability to achieve alignment and buy in for strategies and plans to drive achievement of goals
Demonstrated ability to successfully understand profit and loss techniques and skills to develop and evaluate business goals and strategies, analyze information to derive insights and implications to initiate planning and/or re-planning, and controlling actual results versus budget
Superior interpersonal and written/oral communication skills with the ability to relate well and cooperate with others to effectively coordinate activities and accomplish goals
Demonstrated advanced skills with the standard features of various personal computer word processing and spreadsheet software (Microsoft Word and Excel, PowerPoint, Outlook, Internet, SmartSheet, and proprietary software)
Willingness and ability to travel up to 30%
Bachelor’s Degree in Sales, Marketing, Business, or related field (MBA preferred).
8-10 years of experience in loyalty program management, partnership management, or customer relationship management.
Proven project management experience in a cross-functional environment
Business to business plus business to consumer marketing experience (preferred) .
Sales or business development experience (preferred).