Loyalty Job – Marketing Manager – American Blue Ribbon Holdings – Nashville TN

Posted June 1, 2018.

The description states that the position will be responsible for loyalty Program design and roll-out. That’s a big deal and a career-maker for the right person.

American Blue Ribbon Holdings (ABRH) operates O’Charley’s, 99 Restaurant & Pub, Bakers Square, Village Inn, and Legendary Baking (they bake the pies on other items for the rest of the family).

Job Summary

In this role, you will help our marketing efforts lead the industry while bringing our brand positioning to life. Join other passionate and dedicated marketers to continue building our brand and to fulfill our mission of providing our guests with the best dining experience.
In this important brand-marketing role, you will support our efforts to generate brand and business building ideas and deliver our annual marketing plans. Collaborating with and leading internal teams, agency partners, and our operations teams, you will continue to help bring our brand vision to life both broadly and at the individual store level.

Key Projects and Initiatives

Digital and Social Media Strategy: Develop strategy and objectives for social media / digital. Lead digital/social agency(s) on content strategy, content development, media and analytics.

Advertising Support: Participate in development of creative briefs, creative evaluation, Agency feedback and recommendations. Logistics and support for advertising, including trafficking, ad shoot specifics (food, props, etc), market level analysis

PR Planning: Development and leadership of year-long PR plan, that extends beyond Hometown Heroes to include Stars for Second Harvest, cause-marketing campaigns (Folded Flag and market specific), menu launches and other news. Leverage Media Added Value to secure additional local market media exposure.

Marketing Budget Management & Tracking: responsible for tracking all aspects of the Marketing Budget. Reconcile discrepancies. Identify opportunities for both savings and extra spends. Coordinate across full Marketing Team.

Gift Card Program Management: Manage, execute and determine growth opportunities for O’Charley’s gift card programs. Ensure strategic alignment and support across organization, leverage 3rd party opportunities, identify industry trends and new opportunities, track all initiatives, coordinate with partners (creative, Holiday, etc). Includes supervision of Marketing Analyst.

Off-Premise Initiatives: Marketing lead on Online Ordering, Delivery and Loyalty Program design and roll-out. Key member of project team working with IT to scope, design and implement new technology to facilitate growth in OLO, establishment of Delivery and eventual Loyalty Program.

Operations Reporting: Detailed marketing update each period, updates on contests, OClub membership, sweepstakes, cause-marketing campaigns and more

Project STAR (remodels & new stores) Support: Restaurant level support including POP, Hometown Hero Event, Bar Mingle Event, social media, PR etc

Local Restaurant Marketing: Development of toolkit and available to answer questions; teach MITs at OCLU. Develop, execute and track market level cause marketing programs for 10+ markets. Not responsible for planning specific LRM events.

More Information and Apply

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