The PF Chang’s Warrior Rewards program has been around awhile and the company just announced some upcoming ‘exciting changes.’ From my perspective it’s been a sleepy program. I joined about a year ago and have probably visited a dozen or more times to dine-in or carry out. So I commend their intentions to change the program and look forward to seeing the details. The announcement, sent July 18, 2013 via e-mail to current Warrior Rewards members, disclosed no details. It simply disclosed the recognition that the program needs some work and that they plan to make changes and keep members informed. Following is a copy of the e-mail content:
E-MAIL TO WARRIOR REWARDS MEMBERS FROM CEO – Rick Federico
Dear Warrior Rewards Member,
We understand that our Warrior® Rewards program was not as simple and rewarding as it could have been, and we are committed to making the necessary changes in an effort to win you back.
As you know, the spirit of Warrior® Rewards was about thanking you for choosing P.F. Chang’s and providing you with rewards that surprise and delight. We know we can do better. Therefore, as we strive to deliver a better, more compelling experience, we will be making some exciting updates to our rewards program. We promise to keep you up to date on all the exciting new changes to come.
Sincerely,
Rick Federico
CEO
Stay tuned.