Hwy 55 prides itself on its 50’s theme decor and retro menu, but its loyalty program is decidedly modern. Coupled with Hwy 55’s gift card program, which allows customers to give the gift of shakes, burgers, and fries, the Hwy 55 card allows customers to earn loyalty points at any Hwy 55 location.
Customers must visit a Hwy 55 restaurant to receive their Hwy 55 card. In order to register their card, customers need to visit the FiveStars website. Once customers register their card, they are ready to take full advantage of the Hwy 55 loyalty program. According to the Hwy 55 website, members receive:
Program Rewards:
When you sign up online, you will receive a free one-topping Sundae!
Stop in your birthday to receive a free Andy’s Cheeseburger!
Points (Miles) Redemption:
3 = Free Soda/Tea
6 = Free Signature Side, Specialty Drink or Sundae
9 = Free Sandwich
12 = Free Meal (any sandwich, side, and soda/tea or plate with soda/tea)
The company website doesn’t actually state how many points customers earn when they eat at a Hwy 55 restaurant, and given the low number of points needed to redeem rewards, one can assume that Hwy 55 is operating on a model other than the 1 dollar = 1 point system. In addition to the point rewards, members also receive access to promotions that Hwy 55 does throughout the year. For more information, visit the Hwy 55 website.