Brio Tuscan Grille has decided to put their own spin on restaurant rewards programs with their MyBRIO Loyalty Program. While most loyalty programs opt for a standard points for purchases model, Brio Tuscan Grille has done away with points and instead offers its customers its own “surprise and delight” model.
Members of the MyBRIO Loyalty Program will “receive discounts on certain menu items, rewards for To-Go [sic] and online ordering, new menu previews and other surprises throughout the year,” as well as the following perks, as noted on the website:
A complimentary appetizer which will be loaded on your card.
A special birthday Reward [sic] which will be loaded on your card in your birthday month.
Emails with exclusive offers, information about new items, recipes, cooking tips, new restaurant openings and local event invitations.
Members have access to their account via the Brio Tuscan Grille website, and can use the “My Account” link to keep track of their rewards. Members may also use the MyBRIO Rewards app to keep track of and redeem their rewards. This “surprise and delight” method of rewarding customers may bewilder some who are accustomed to a points based program, but Brio Tuscan Grille seems confident that their rewards program will keep their customers coming back for more. For more information, visit the MyBRIO Loyalty Program website.