Qdoba Mexican Grill is looking to secure its position in the Southwestern cuisine market with its customer rewards program. Given the competition in this market, it may come as a surprise to some that Qdoba’s rewards program is as simple as it is. But, sometimes simple is best. It’s what you do behind the scenes to leverage guest behavior data through targeted marketing that makes the difference.
Qdoba customers can enroll in the rewards program at any participating Qdoba restaurant. With the purchase of any burrito, naked burrito, quesadilla, taco salad, nachos, craft 2, gumbo, kids Meals, or order of 3 Tacos, customers in most markets will receive 100 reward points (some markets only offer 85). After customers accrue 1,000 points, they may receive a free entree, although Qdoba vaguely notes that “some charges may still apply for add-ons or extras.” Beyond the free entree for return customers, patrons will receive either a free order of chips and salsa or a regular drink upon enrolling in the program, as well as special email offers and a free entree for their birthday.
Qdoba also offers catering rewards. Returning customers can earn 1 point for every dollar spent on Qdoba catering for “every pre-tax, pre-delivery dollar spent on qualifying Qdoba Catering items.” Customers can redeem these points within a 12 month period. In order to redeem these points:
you need to login into your Rewards Account. If you have earned over 100 catering rewards points, you are eligible to redeem your Catering Rewards if you wish to do so. To redeem your Catering Rewards points, click the “REDEEM CATERING REWARDS NOW” button (located under your Catering Rewards point summary). You will then be able to distribute your Catering Rewards points for the following redemption options:
* Qdoba Catering Discount every 1,000 points = $50 (redeemed in $50 increments only) * Free Entrée Rewards 100 points minimum, 100 points = 1 free entrée * Gift Certificates 1,000 catering points = $50 (minimum 1,000 points to redeem)
Qdoba’s strategy of targeting both casual diners and catering customers could put them in a position to secure their spot in the market. For more information and updates, visit the Qdoba website.
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