The pizza segment of the restaurant industry has been and will continue to be a major competitive battleground. The combination of national, regional and local competitors and the heavy delivery/carry-out component provide some unique dynamics as compared to more traditional casual, fast casual and QSR restaurant brands. Because many of these brands have been collecting customer data for years (to facilitate the delivery process), the development and implementation of loyalty/rewards programs is not as logistically complex as it is in many other restaurant companies. These companies already connect customers with purchase transactions and that’s more than half the battle.
Papa John’s has already jumped on the bandwagon with Papa Rewards. It’s simple to participate and the program rewards members for orders placed online. To participate, you simply register online and from that point forward, as you place orders online you earn points in your Papa Rewards account. It’s a fairly rich proposition too – for every $25 you spend, you earn a free large pizza with up to three toppings.
- Earn 1 Papa Rewards Point for every $5 you spend, including tax and delivery, on every purchase from your papajohns.com account.
- You are eligible for a FREE large pizza with up to three toppings when you have earned 25 Papa Rewards Points.
- Look for other special offers for Papa Rewards members throughout the year, but you must opt-in to receive promotional and marketing emails from Papa John’s.
For more information, visit the Papa Rewards website.
We look for more activity in the pizza category. Stay tuned.
WHAT’S HAPPENING NOW AT PAPA JOHN’S