List of Restaurant Loyalty Rewards Programs – March 22, 2013

Loyalogy List of Restaurant Loyalty Rewards Programs
Loyalogy List of Restaurant Loyalty Rewards Programs

UPDATED LIST OF RESTAURANT LOYALTY REWARDS PROGRAMS

Just updated on March 22, 2013. What are we missing?

BJs Brewhouse Premier Rewards

Brenner’s Steakhouse Rewards

Bubba Gump Shrimp Co. Rewards

Cadillac Bar Rewards

California Tortilla Burrito Elito

Carmelo’s Rewards

Champps Americana MVP League

Charlie Brown’s Steakhouse Handshake Club

Chart House Rewards

Cheese Burger in Paradise Board Club

Copeland’s of New Orleans Lagniappe Club

Churchill’s Pub

Cosi CosiCard

Crave Loyalty

Dave and Busters Rewards

Davinci Group Frequent Diner Club

Dunkin’ Donuts

Del Frisco’s Steak House Rewards

Don Pablos Habeneros Club

Duffy’s Sports Grill MVP

El Pollo Loco My Loco Rewards

Erbert and Gerbert’s Sandwich Society

Farrelli’s Pizza Fire Club

Freebirds Fanatic Rewards

Gastronomy Frequent Diner

Genghis Grill Khan’s Reward Kard

Gordon Biersch Passport Rewards

Grotto Pizza Swirl Rewards

Hard Rock Rewards

Hurricane Grill and Wings Flavor Rewards

HWY 55 Burgers

J.P. Licks Cow Card

Kabuki Japanese Restaurant Red Mask Club

Kings Family Restaurants Royal Rewards

Kobe Japanese Steakhouse Kobe Rewards

LaMotta’s Italian – Belly Rewards

Landry’s Seafood Rewards

Landry’s Select Club

Lettuce Entertain You Frequent Diner Club

Levy Restaurants

Louisville Originals

Max & Ermas Good Neighbor Rewards

Max Restaurant Group Max Vantage

McCormick & Schmicks Rewards

Mellow Mushroom Beer Club

MOGL

Morton’s The Steakhouse

My Loyal Family

Old Chicago World Beer Tour

Ox & Pen Chicago

Outback Steakhouse My Outback Rewards

P.F. Changs Warrior Rewards

Pacifica Seafood Rewards

Panera Bread My Panera

Papa Gino’s Rewards/D’Angelo’s Rewards

Papa Johns Papa Rewards

Parasole Restaurant Holdings Dining Club

Phillip’s Seafood Friend’s of Phillips

Pita Pit Pit Card

Pizza Ranch Rewards

Qdoba Rewards

Rain Forest Cafe Rewards

Red Mango Club Mango

Red Robin Red Royalty

Restaurant.com Rewards

Restaurants America Frequent Diner

Restaurants Unlimited Eat, Drink & Earn

Rewards Network

Rock Rewards

Ruby’s Diner Jitterbug Club

Rusty Pelican Rewards

Smokey Bones Bones Club

Specialty Restaurants Loyalty Club

My Starbucks Rewards

Stoney River Legendary Rewards

Sullivan’s Steakhouse Rewards

TGI Friday’s Gimme More Stripes

The Counter The List

The Palm 837 Club

Tumbleweed Tex Mex Grill My Tumble Bucks

Starbucks Rewards – Earn Stars for Buying Packaged Coffee in Grocery Stores

Earn Starbucks Rewards Stars for Buying Coffee in Grocery Stores with a Special Code
Earn Starbucks Rewards Stars for Buying Coffee in Grocery Stores with a Special Code




I read the announcement made recently by Starbucks about some new innovations with Starbucks Rewards. The one that intrigued me the most was this one, from the company’s March 20, 2013 press release:

Starbucks Introduces Innovative Cross-Channel, Multi-Brand Loyalty Program
The announcement by Adam Brotman, chief digital officer, of an expansion of the company’s loyalty and rewards program, and an industry-first innovation that will enable customers to earn rewards for grocery channel purchases that can be redeemed in Starbucks retail stores and is expected to double the number of customers enrolled in the company’s programs in fiscal 2013.

While I saw everyone in the Twitter-sphere jumping up and down about how cool this is, I was thinking about something different. We live in the world of the details behind loyalty programs including data integrity and data collection. Having spent plenty of time working with loyalty programs (including in the grocery store retail industry) I know that the idea of trying to make an SKU linkage in the grocery basket that transfers to a manufacturer’s loyalty program carries significant complications.

How are they going to make this work?

The feature isn’t live yet, but details are beginning to emerge.

The program will include specially-marked packaged coffees — both whole bean and ground — that will feature a code that can be redeemed online at the company’s website. Guests will be able to earn “stars” for their My Starbucks Reward accounts, enabling them to receive free food or beverages at Starbucks stores, along with other special offers.

Aha! Special packages that will include a code that Starbucks Rewards members may redeem online to earn “stars.” For those of you not quite familiar with Starbucks Rewards, “stars” are the promotional currency of the program. Members earn stars for their purchases and the number of stars you’ve earned translates into your status and benefits. So the responsibility is on the shoulders of the member to make sure that they get the code from the package. I suspect it will be inside the package because otherwise I’d be able to simply walk through the grocery store and collect/scan codes from the outside of dozens of Starbucks packages without buying a single one. You’ll need to make sure you get the code and scan it or input it online to get your credit. In some ways, it’s like the 21st century version of collecting boxtops.

Don’t get me wrong, I think it’s a reasonably good move for Starbucks. It will be interesting to see whether it plays a big role in getting current Starbucks Rewards members to earn stars on grocery purchases or a big role in getting grocery customers to join Starbucks Rewards. Or both.

The precedent set is important. It is now credible to put codes on your packaging that may allow certain restaurant brands to tie in their grocery brands with a restaurant loyalty/rewards program. Well, the first in line for that one will be Dunkin’ Donuts who announced recently that they’ll be rolling out loyalty in the near future. There are many other candidates with grocery brands including companies such as California Pizza Kitchen, T.G.I. Friday’s and Taco Bell.

Game on.

List of Restaurant Loyalty Rewards Programs – March 13, 2013

LoyaltyPulse Research Finds an Effective Restaurant Loyalty Rewards Program may increase Guest Visits by 35%
LoyaltyPulse Research Finds an Effective Restaurant Loyalty Rewards Program may increase Guest Visits by 35%

LIST OF RESTAURANT LOYALTY REWARDS PROGRAMS AS OF MARCH 13, 2013

Have we missed anything? Please let us know.

BJs Brewhouse Premier Rewards

Brenner’s Steakhouse Rewards

Bubba Gump Shrimp Co. Rewards

Cadillac Bar Rewards

California Tortilla Burrito Elito

Carmelo’s Rewards

Champps Americana MVP League

Charlie Brown’s Steakhouse Handshake Club

Chart House Rewards

Cheese Burger in Paradise Board Club

Copeland’s of New Orleans Lagniappe Club

Churchill’s Pub

Cosi CosiCard

Crave Loyalty

Dave and Busters Rewards

Davinci Group Frequent Diner Club

Dunkin’ Donuts

Del Frisco’s Steak House Rewards

Don Pablos Habeneros Club

Duffy’s Sports Grill MVP

El Pollo Loco My Loco Rewards

Erbert and Gerbert’s Sandwich Society

Farrelli’s Pizza Fire Club

Freebirds Fanatic Rewards

Gastronomy Frequent Diner

Genghis Grill Khan’s Reward Kard

Gordon Biersch Passport Rewards

Grotto Pizza Swirl Rewards

Hard Rock Rewards

HWY 55 Burgers

J.P. Licks Cow Card

Kabuki Japanese Restaurant Red Mask Club

Kings Family Restaurants Royal Rewards

Kobe Japanese Steakhouse Kobe Rewards

LaMotta’s Italian – Belly Rewards

Landry’s Seafood Rewards

Landry’s Select Club

Lettuce Entertain You Frequent Diner Club

Levy Restaurants

Louisville Originals

Max & Ermas Good Neighbor Rewards

Max Restaurant Group Max Vantage

McCormick & Schmicks Rewards

Mellow Mushroom Beer Club

MOGL

Morton’s The Steakhouse

My Loyal Family

Old Chicago World Beer Tour

Ox & Pen Chicago

Outback Steakhouse My Outback Rewards

P.F. Changs Warrior Rewards

Pacifica Seafood Rewards

Panera Bread My Panera

Papa Gino’s Rewards/D’Angelo’s Rewards

Papa Johns Papa Rewards

Parasole Restaurant Holdings Dining Club

Phillip’s Seafood Friend’s of Phillips

Pita Pit Pit Card

Pizza Ranch Rewards

Qdoba Rewards

Rain Forest Cafe Rewards

Red Mango Club Mango

Red Robin Red Royalty

Restaurant.com Rewards

Restaurants America Frequent Diner

Restaurants Unlimited Eat, Drink & Earn

Rewards Network

Rock Rewards

Ruby’s Diner Jitterbug Club

Rusty Pelican Rewards

Smokey Bones Bones Club

Specialty Restaurants Loyalty Club

My Starbucks Rewards

Stoney River Legendary Rewards

Sullivan’s Steakhouse Rewards

TGI Friday’s Gimme More Stripes

The Counter The List

The Palm 837 Club

Tumbleweed Tex Mex Grill My Tumble Bucks