We know from our LoyaltyPulse research study that 73% of consumers want one restaurant rewards program that is honored by multiple restaurant brands. The folks at Louisville Originals know that from experience with their multiple-restaurant coalition program. Here’s an excerpt from a recent article in the Louisville Courier-Journal:
Originally begun as a marketing consortium of local independent restaurants that sold gift certificates online every three months, the Louisville Originals program is now best known for its rewards program that enters its fifth year giving 22,554 cardholders credits at member eateries.
“I think we were very hopeful” that the local marketing program would take off, board secretary Kerry DeMuth said, “but you have no way of knowing in these types of things.”
While Louisville Originals has gift certificate programs as well, “I think the rewards (card) programs would be, by far and away, the most popular with customers,” said Siobhan Reidy, an Originals co-founder who owns the Irish Rover restaurants with her husband Michael Reidy.
For every dollar spent at one of the restaurants, card holders get one point. At 150 points, card holders gt a $10 gift certificate — maintained on the card — to use at any of the restaurants. Double points are offered the first Tuesday of the month. There is a 500 point cap for any one visit and no more than $100 in credits can be redeemed by any one person in a visit.