An integrated loyalty/rewards programs that provides opportunities to earn at participating resorts, hotels and cafe’s, potential room upgrades in hotels, potential priority seating at cafe’s and more. This program just launched at the beginning of 2013. Here’s an excerpt from the press release at PR Newswire [click here to read the full release].
Hard Rock International – with locations from London to New York, Singapore and Dubai – today announced the launch of its new global loyalty program, Hard Rock Rewards™, a unified guest affinity program developed to recognize and reward Hard Rock’s dedicated fans with exclusive privileges, when they stay and play at participating Cafes, Rock Shops, Hotels and Casinos worldwide. With two levels of participation available, Hard Rock fans have the choice of joining Hard Rock Rewards for free, or upgrading to the VIP level of membership for exclusive perks and benefits fit for a rock-star. All new members have the chance to win one of a kind experiences that rock, such as an all-expense paid trip to Hard Rock Hotel Orlando – to enjoy the Hotel California-inspired vibe and VIP access to Universal Studios theme park.
There’s a free level in Hard Rock Rewards and a VIP level that requires a $24.99 fee. Below is a comparison chart that provides a snapshot of the benefits associated with the free and VIP levels:
For more information, visit the Hard Rock Rewards website.
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