LOYALOGY: The Art, Science and Business of Customer Loyalty

The pursuit of long-term relationships with customers has been a focal point of business leaders for years.  The restaurant industry is arguably the most vigorous and successful user of loyalty programs, generating increment visits and spending by boosting share of customer.  And don’t forget the most important by-product of a loyalty program: mission-critical customer transaction data that provides a deeper understanding of customer behavior and the ability to communicate in a more relevant manner while measuring the effectiveness of marketing campaigns.