Tag Archives: Restaurant Rewards

Chart House Rewards

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Having lived most of my life far away from the ocean, there are few things I enjoy more than fresh, skillfully prepared seafood. When paired with a savory steak or ribs, the combination is nothing short of divine. With this in mind, I am delighted to see that the Chart House is offering customers its own loyalty program to compliment their famous seafood and steaks.

The Chart House is a member of the Landry’s Select Club, which offers a multi-brand loyalty program integrating dining, hospitality, and entertainment at dozens of locations across the country. When customers sign up for the Landry’s Select Club, they can expect the following perks and rewards:

  • Earn Points – 1 point for every dollar spent at participating Landry’s locations.

  • Welcome Reward – $25 Reward automatically added to your account upon registration.*

  • Birthday Reward – $25 Reward which can be redeemed during your birthday month.

  • Priority Seating – Receive seating privileges, seven days a week.

  • Retail Benefits – Receive a 10% discount or earn points on your purchases (benefit based on retail location)

  • Gift Cards – Earn points when you purchase gift cards.

  • Online Access – 24-hour access to your account to review transactions, point balances and rewards.

  • Email Notifications – You will receive information about rewards and other important club news.

  • Faster Delivery of Rewards – Rewards are automatically added to your account, so no more paper gift certificates!

  • Member-only access to special offers and promotions, including our entertainment and hospitality venues.

When customers sign up for the Landry’s Select Club at Chart House, they will have access to an array of restaurants and venues, as well as the opportunity to earn multiple rewards and perks. For more information, visit the Chart House website.

 

Copeland’s Lagniappe Club Rewards












Few cities in the United States have a culinary tradition as strong as New Orleans. The unique blend of French and African heritage mixed with the signature Cajun flash has produced something of a national treasure. Copeland’s of New Orleans has continued this proud tradition for the past 30 years, and they have recently rolled out the Lagniappe Club to give diners something else to rave about.

The word lagniappe loosely translates to “a little something extra,” which is an understatement for Copeland’s loyalty program. The Copeland’s website details the basics of the program:

  • Earn points every time you dine or have drinks at a participating restaurant. Points may be redeemed for food and drinks as well as exclusive rewards such as a New Orleans getaway weekend.

  • A free steak or equivalent on your birthday.

  • A free bottle of wine or equivalent on your membership anniversary.

  • Exclusive member’s only offers and promotions.

As customers earn points at Copeland’s, they can redeem these points for Copeland’s dining rewards. Customers will receive a $25 reward for earning 300 points, a $50 reward for earning 500 points, and a whopping $100 reward for earning 800 points. For more information about perks and participating locations, visit the Copeland’s website.

 

Loyalogy 2014 Consumer Study – Restaurant Rewards Programs Boost Visits 35%

Consumers Dining in Restaurant

 

 

February 18, 2014 – Asheville, NC – Loyalogy, leading provider of loyalty program analysis, data mining, reporting and consulting services to the restaurant industry, announced the results of its second annual U.S. study tracking consumer attitudes and behavior regarding restaurant rewards programs.

“Our latest study provides consistently clear evidence directly from consumers regarding the effectiveness of restaurant rewards programs and the importance of such programs to restaurant guests,” said Dennis Duffy, President of Loyalogy.

The study, based on detailed survey responses to 55 questions among 1,100 consumers from across the U.S., found that:

  • Consumers estimate an appealing restaurant rewards programs would increase their visit rate to a particular restaurant by an average of 35%.  This figure is consistent with the 2013 study.
  • Nearly three-fourths of consumers (73%) report they would recommend a restaurant more to others if that restaurant offered an appealing rewards program.  This figure is up from 65% in the 2013 study.
  • 86% of consumers prefer a rewards program with a clearly-defined proposition in which they earn rewards based on spending or visits rather than a program built solely on periodic, surprise free items.
    • 43% prefer a program that offers points which convert to rewards which may be spent like cash at the restaurant.
    • 43% prefer a program that is based upon visits, such as 8 visits spending a minimum amount each visit would generate a free meal.
    • 14% prefer a program that offers surprise free menu items that may be used for a certain period of time with no pre-defined criteria for receiving that free item.
    • Consumers desire a simple reward program enrollment process in the restaurant and would prefer to supply additional information online after they have left the restaurant.
    • Although consumer wallets are bulging with plastic cards, 60% of respondents stated that they don’t mind carrying a membership card for a rewards program if it’s necessary.
    • A single rewards program membership covering multiple restaurant brands has significant appeal to consumers.  75% of respondents agreed they would like to have one rewards program membership that was honored at multiple restaurant chains.  This figure is up from 73% in the 2013 study.
    • Consumers participate in an average of 3 restaurant rewards programs, up 15% from the 2013 study which found participation at an average of 2.6 restaurant rewards programs.
    • Consumers are visiting restaurants more frequently with an average of 13 times per month, up 26% from the 2013 study which found an average of 10.3 visits per month.
    • The 25 to 34 year-old age segment, which includes the oldest members of the Millennial Generation, demonstrates a more intense use of restaurants and rewards programs.  In our study we refer to this group as Millennials with Means because they fall into the Millennial age range and have a household income of $75,000 or more.
      • Millennials with Means visit restaurants 40% more (18.5 visits per month versus 13 visits per month for the overall population).
      • Millennials with Means participate in more than twice as many restaurant rewards programs (6.5 restaurant rewards programs versus 3 restaurant rewards programs for the overall population).
      • Millennials with Means are more responsive to rewards programs.  They estimate that an appealing restaurant rewards program will yield a visit increase of 43% versus 35% for the overall population.
      • Millennials with Means are much more interested in managing all aspects of their rewards program participation with a smart phone app.  A total of 57% of this group expressed a desire to do everything using a smart phone app versus 35% for the overall population.

ABOUT THE LOYALOGY CONSUMER RESEARCH STUDY

The Loyalogy consumer research study was conducted through an online survey of U.S. consumers between the ages of 25 and 65 with household incomes of $75,000 or more.  The respondents were selected from an online research panel provided by The Sample Network.  The survey consisted of 55 questions in categories that include:

  • Restaurant visit rate and spending, including breakdown of those who visit restaurants just for pleasure or both pleasure and business.
    • QSR.
    • Fast Casual.
    • Full-Service Casual.
    • Full-Service Fine Dining.
    • Visit rates in certain categories such as:
      • Coffee shops.
      • Traditional delivery/carry out pizza restaurants.
      • Gourmet pizza restaurants.
      • Take and bake pizza usage from specialty brands and gourmet grocers.
      • Gourmet burgers – also referred to as ‘better burgers.’
      • Bar and grill.
    • Participation rate in restaurant rewards programs.
    • Usage of online services (website or mobile app) such as Open Table, Yelp, Urban Spoon and Trip Advisor.
    • Usage of online ordering (website or mobile app).
    • Relative appeal of 14 different reward program benefits.
    • Attitudes about 9 different statements regarding carrying membership cards, using a phone number as identifier and receiving promotional e-mail messages from rewards programs.
    • Attitudinal statements regarding the impact of rewards programs on behavior.
    • Demographic characteristics.

Results of the study and detailed datasets for additional analysis are available at no cost.  Download the results of the study and detailed data at www.loyalogy.com.

ABOUT LOYALOGY

Loyalogy was founded by Dennis Duffy who has more than twenty years of experience developing, managing and analyzing customer loyalty programs. Loyalogy provides loyalty program data analysis and data mining services, online dashboard and reporting tools, loyalty program development and consulting services and workshops for companies contemplating a customer loyalty program.  For more information, visit www.loyalogy.com.

CONTACT

Dennis Duffy – President, Loyalogy, Inc. at 828-333-5860 or dennis@loyalogy.com.

J.P. Licks Cow Card

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When it comes to ice cream, it seems that loyalty and rewards programs are almost redundant. Everybody loves ice cream. People write songs about ice cream. The stuff practically sells itself. Nevertheless, the dedicated scoopers at J.P Licks have introduced the Cow Card which serves as both a gift and rewards card for any and all who believe in the “magic of ice cream.”

As a gift card, the Cow Card is fairly standard. Customers can prepay and reload their Cow Card with cash either in person or online. Where the Cow Card stands out is with the auto-reload feature, which will automatically put money on a card once available ice cream funds dip below a preset level (you know, just in case).

When customers use their Cow Card (either as a gift card or as a loyalty card), they will earn one point for every dollar they spend. Customers who earn 50 points at any J.P. Licks location will earn a $5 gift card, which customers can use to buy “ice cream, home roasted coffee, espresso beverages, birthday cakes, anything J.P. Licks!” To sweeten the deal, J.P. Licks even offers a smartphone app for those who prefer to go cardless. For more information, visit the J.P. Licks website.

Kabuki Restaurant Red Mask Club

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Kabuki Restaurant has been offering modern Japanese cuisine to customers on the West Coast, and now they have the Red Mask Club to compliment their food and atmosphere. For those unfamiliar with Kabuki Restaurants, the company’s website admirably sums up the mission of the restaurant:

Our mission is to be the leader in the Japanese restaurant industry. We are committed to satisfying our customers completely with the best quality food, excellent service and great value while providing the most pleasant, clean ambiance.

Welcome to Kabuki Japanese Restaurant, the people behind sushi for all mankind. Never tried sushi or Japanese cuisine? Try us and we guarantee you will walk out hooked on our food. That’s what we do best; making non-believers into believers that Japanese cuisine is the new comfort food.

When you walk into a Kabuki you won’t be overwhelmed with Asian decor and music. What you will encounter is a casual atmosphere with today’s hottest music playing, people smiling and our friendly staff welcoming you through the doors. Look for the Red Mask. Come Eat & Drink. Have Fun.

With the Red Mask Club, customers will receive a point for every dollar they spend at Kabuki. Once customers save 500 points, they will receive a $25 “thank you reward.” Customers will also receive periodic emails about promotions, events, and new menu items. For more information, visit the Kabuki website.

Kobe Steakhouse Rewards

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Teppanyaki restaurants deserve great applause for their approach to dinner entertainment. Teppanyaki restaurants–more commonly known as Japanese steakhouses in the U.S.– are one of the few places where the entertainment is your dinner. Diners may never have another chance to see a volcano built from fried onions; flipping knives in any other setting is usually condoned, yet here it is celebrated.

Kobe Steakhouse, one of the most recognizable Teppanyaki restaurants in the U.S., has built a reputation for excellent food and dazzling performances by their chefs. To give their customers one more trick to ooh and ahh about, Kobe Steakhouse has introduced Kobe Rewards. The Kobe website outlines the benefits of Kobe Rewards:

10 Rewards Points just for signing up!

1 Reward Point for every $1 spent.

Maximum of 200 points redeemable per check.

For every 200 points accrued, $10 Reward Dollars

will be loaded onto your card for you to redeem on

your next visit. Reward dollars expire after 1 Year.

Rewards members will also receive a $30 birthday reward, which makes the Kobe Rewards program an even better deal for customers. For more information, go to the Kobe Rewards website.

 

Landry’s Seafood Rewards

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Loyalogy readers will quickly recognize Landry’s Seafood as a member of the Landry’s Select loyalty program. Landry’s Seafood, as the company’s website reports, is the first restaurant in the Landry’s brand and it “remains the flagship restaurant for a company with more than 400 properties around the world.”

As Loyalogy has written many times, the Landry’s Select Club is a comprehensive multi-brand loyalty program. When customers sign up for the Landry’s Select loyalty program, they will receive rewards and benefits at hundreds of locations. From the Landry’s website:

  • Earn Points – 1 point for every dollar spent at participating Landry’s locations.

  • Welcome Reward – $25 Reward automatically added to your account upon registration.*

  • Birthday Reward – $25 Reward which can be redeemed during your birthday month.

  • Priority Seating – Receive seating privileges, seven days a week.

  • Retail Benefits – Receive a 10% discount or earn points on your purchases (benefit based on retail location)

  • Gift Cards – Earn points when you purchase gift cards.

  • Online Access – 24-hour access to your account to review transactions, point balances and rewards.

  • Email Notifications – You will receive information about rewards and other important club news.

  • Faster Delivery of Rewards – Rewards are automatically added to your account, so no more paper gift certificates!

  • Member-only access to special offers and promotions, including our entertainment and hospitality venues.

For more information about Landry’s Select Club, visit the Landry’s website.

Cadillac Bar

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The Cadillac Bar, a member of the Landry Select group of restaurants, has been serving authentic Tex-Mex cuisine for over a quarter century, and their unique brand of Mexican tradition and Texas flair should be enough to keep them in business for the next quarter century. For the Texans lucky enough to live in Houston or Kemah (or for the fortunate tourist who just happens to wander in), the Landry’s Select Club allows customers to earn points and receive rewards just for ordering the Cadillac Bar’s signature dishes and famous margaritas.

Customers will get a dose of Texas hospitality when they sign up for the Landry’s Select Club at the Cadillac Bar; all new members receive a $25 dollar gift certificate that they can use at the Cadillac Bar or at any restaurant in the Landry’s Select Club network. Once customers begin using their Select Club card, they will earn one point for every dollar they spend. Earning 250 points gets members an additional $25 gift certificate.

Members of the Cadillac Bar’s loyalty program will also receive rewards outside of the point system. The Landry’s Select Club gives members a $25 birthday reward, exclusive email offers, priority seating, and discounts on products at Landry’s retail locations. With all of these benefits (not to mention the tequila selection), signing up for the Cadillac Bar’s loyalty program is a no brainer. For more information, mosey on over to the Cadillac Bar’s website.

Bubba Gump Shrimp Company Rewards












The Bubba Gump Shrimp Company has always fascinated me. Not every movie gets its own restaurant franchise, but one has to imagine that the idea would make for some successful (or at least entertaining) ventures. Not that you would necessarily want to sign up for the loyalty program at the Soylent Green Cafeteria or Clapet’s Delicatessen, but the restaurants might lure in customers based on camp value alone. In the meantime, the world has Bubba Gump, which has its own (presumably benign) rewards program.

The Bubba Gump Shrimp company is part of the Landry’s Select Club, which has been profiled at various times before on Loyalogy. Members of Landry’s Select Club can take advantage of Landry’s extensive network of participating restaurants and entertainment venues to get the most out of the rewards program.

When customers enroll in the rewards program at The Bubba Gump Shrimp Company (or at any participating Landry’s restaurant), they will receive a $25 dollar gift card that can be used at any participating Landry’s location. Once customers begin using their rewards card, they will earn 1 point for every dollar spent. Customers who earn 250 points will receive a $25 dollar gift card for any participating restaurant.

Members of the Landry’s Select Club will also receive some rewards which are independent of the point system.  Club members will receive a $25 birthday gift, special email offers for their favorite restaurants, and 10% off of certain retail purchases at Landry’s restaurants. Select club members can also enjoy preferred seating at participating restaurants, as well as special offers at some of Landry’s entertainment and hospitality locations. For a complete list of perks, visit the Landry’s Select Club website.

 

Brenner’s Steakhouse Rewards












Diners in Houston are undoubtedly familiar with Brenner’s Steakhouse and the top quality steaks that they serve. Now fans of Brenner’s have one more thing to be excited about— Brenner’s is part of the Landry’s Select Club.

Loyalogy has covered restaurants that are part of Landry’s Select Club before, and as noted before, customers who sign up for Landry’s Select Club can take advantage of the extensive list of restaurants that are part of the group:

Aquarium Restaurants
Babin’s Seafood House
Big Fish Seafood Bistro
Brenner’s Steakhouse
Bubba Gump
Cadillac Bar
Charley’s Crab
Chart House
Claim Jumper
Gandy Dancer
Golden Nugget
Grand Concourse
Grotto
Harlow’s
Kemah Boardwalk
La Griglia
Landry’s Seafood
McCormick & Schmick’s
Meriwether’s
Morton’s The Steakhouse
Peohe’s
Pleasure Pier
Rain Forest Café
River Crab Blue Water Inn
Rusty Pelican
Saltgrass Steakhouse
Simms Steakhouse
T Rex Café
The Crab House
The Oceanaire Seafood Room
Tower of the Americas
Vic & Anthony’s Steakhouse
Willie G’s Seafood & Steaks

Customers who enroll in the Brenner’s Steakhouse loyalty program will immediately enjoy a $25 welcome gift which can be used at any participating Landry’s restaurant. As customers eat and spend at participating locations, they will receive 1 point for every dollar they spend. Once customers reach 250 points, customers automatically receive $25 in restaurant rewards.

The perks of being a Select Club member don’t stop there. Members also receive a $25 birthday gift, special email offers for their favorite restaurants, and 10% off of certain retail purchases at Landry’s restaurants. Select club members can also enjoy preferred seating at participating restaurants, as well as special offers at some of Landry’s entertainment and hospitality locations. Given the breadth of options available to Landry’s Select Club members, one can expect that customers will be eager to sign up. For a complete list of rewards, as well as the terms and conditions, please visit the Landry’s Inc. website.