Loyalty Program Trends for 2026: What's Changing in Customer Rewards
The trends shaping loyalty in 2026 — AI-native programs, paid-tier expansion, B2B loyalty, experiential rewards, sustainability, and platform consolidation.
Read more →Loyalty Research
Consumer research and studies on loyalty programs, rewards programs, and customer retention.
How Consumers Feel About Loyalty Programs in 2025: A Research Synthesis
What consumers actually want from loyalty programs in 2025 — satisfaction drivers, the value-privacy tradeoff, category differences, and the gap with operator …
Read more →
The Economics of Loyalty Programs: What the Numbers Actually Say for Brands
A research-backed look at loyalty program economics — costs, revenue impact, break-even math, points liability, and how to build a business case for leadership.
Read more →
State of Loyalty 2024: Key Trends Shaping Customer Rewards Programs
The macrotrends shaping loyalty in 2024 — inflation loyalty, paid tiers, AI personalization, consumer trust, and predictions for the year ahead.
Read more →
Restaurant Loyalty Program Statistics: What the Research Shows
A research roundup of the most significant data on restaurant loyalty programs — membership rates, visit impact, redemption behavior, and generational divides.
Read more →
The Loyalty Engagement Gap: Why Members Stop Engaging and How to Fix It
The enrollment-to-engagement gap is the central problem of modern loyalty. A research synthesis on why members disengage and what actually works to bring them …
Read more →
What Drives Loyalty Program Enrollment: A Consumer Research Synthesis
What actually motivates consumers to join a loyalty program — primary drivers, enrollment killers, and how the drivers shift across restaurant, retail, and …
Read more →
Loyalty Program Benchmarks 2021: What the Data Shows About Program Performance
A benchmark guide to loyalty program performance metrics in 2021 — enrollment rates, active members, redemption rates, and visit frequency lift, with framing …
Read more →
Loyalty Programs in Crisis: How COVID Changed Consumer Loyalty Behavior
How COVID reshaped loyalty program enrollment, redemption, and digital adoption — and what the disruption revealed about the underlying psychology of loyalty.
Read more →
Consumer Segmentation in Restaurant Loyalty Programs
How restaurants use behavioral data to segment loyalty members, identify high-value guests, and tailor offers to different member types.
Read more →
Key Themes in 2014 Restaurant Loyalty Consumer Research
An overview of the key themes shaping 2014 consumer research on restaurant loyalty programs, including methodology approach, sample design, and topic coverage.
Read more →
How Restaurant Rewards Programs Lift Visit Frequency: 2014 Consumer Findings
A 2014 review of how restaurant loyalty programs shape consumer visit frequency, with member behavior data, segmentation insights, and operator implications.
Read more →
How Many Restaurant Loyalty Programs Does the Average Consumer Belong To?
A look at how many restaurant loyalty programs U.S. consumers belong to, how many they actively use, and what drives active engagement versus dormant …
Read more →
Early Consumer Segmentation in Restaurant Loyalty Programs
How operators in 2013 began moving past one-size-fits-all reward structures toward early segmentation of restaurant loyalty members.
Read more →
Why Early 2013 Marked a Turning Point for Casual Dining Loyalty
Positive consumer trends in restaurant loyalty adoption made early 2013 a turning point for casual dining program design and operator confidence.
Read more →
Restaurant Loyalty Programs in 2013: A Consumer Research Roundup
A 2013 consumer research roundup on restaurant loyalty programs, covering enrollment, redemption behavior, value perception, and the shift to mobile.
Read more →
What Operators Look for in Restaurant Loyalty Benchmarking Data
Why restaurant operators value loyalty benchmarking research, what they look for in industry reports, and how to put cross-brand data to work in program …
Read more →