Category Archives: Restaurant Loyalty Programs

Kneaders Bakery & Café Frequent Buyer Card












Kneaders values their customers above everything else!  That’s why they’re giving you 5% back on every dollar you spend when you use your loyalty card.  Loaf of bread?  5% back. Turkey Bacon Avocado sandwich? 5% back. Use your balance to buy more loaves of bread and more sandwiches. It’s the ideal system.

PROGRAM DESCRIPTION FROM KNEADERS WEBSITE

Without our loyal customers we wouldn’t have anyone to cook for! In addition to making the tastiest food imaginable we also offer you, our loyal customers, 5% back on every dollar you spend with us.

Next time you’re in Kneaders pick up your own loyalty card. Register it online.  This is an important step. Until you register your card you can accrue points but you can’t redeem them so be sure to register it right away. It’s very easy so be sure to do it!  Swipe it whenever you buy something from Kneaders and start earning your 5%. It’s as easy as that.

Rules for this program can change without notice.

Loyalty Card Balance expire after one year of Complete Inactivity i.e. no points accrual or expenditure.

For more details visit the Frequent Buyer page on the Kneaders Bakery website.

 

Jamba Insider Rewards Program












Calling all Jamba Juice fans! By joining the Jamba Insider Rewards program you’ll earn points for every dollar you spend ($1 spent = 1 point) and can redeem your points for discounts off your purchase (get $3 off your purchase with every 35 points). You’ll also receive personalized offers and a FREE juice or smoothie for your Birthday.

PROGRAM DESCRIPTION FROM JAMBA JUICE

Jamba Juice, a leading healthy, active lifestyle brand, unveiled its new Jamba Insider Rewards customer loyalty program in stores nationwide February 2014.  Now, typing a simple phone number entry on an easy-to-use touchscreen allows Jamba Juice guests to conveniently earn rewards, personalized offers, and free products without the need to carry a rewards card at every point of sale.

“Using the latest in innovative web, mobile, and touchscreen technology, Jamba Juice is endlessly committed to amplifying the consumer store experience,” said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. “Here at Jamba Juice, we’re both delighted and proud to launch Jamba Insider Rewards, a program that goes beyond most current corporate loyalty offerings today by providing consumers an open, cloud-powered rewards approach in a way that is modern, intuitive, personalized and void of your typical plastic card hassles at checkout.”

Once registered, Jamba Juice lovers will immediately begin to blend in gratifying rewards with their already planned food and beverage purchases, including, but not limited to:

  • $3 Off next purchase with online Jamba Insider Rewards™ account activation
  • $3 Off for every 35 points earned (1 point earned for every $1 spent)
  • Free birthday smoothie or juice
  • Personalized offers via email or text such as percentage off coupons, free food item with a smoothie or juice purchase, and $2 off freshly squeezed juices coupons

For more information visit the Jamba Insider Rewards page on the Jamba Juice website.

Levy Restaurants Loyalty Program

Levy Restaurants




Levy Restaurants, a Chicago based restaurant group, has put a unique spin on their loyalty program. The program not only rewards guest points for dining with them, but also puts them in-the-know with recipes, tips and trends straight from their award-winning Chefs!

PROGRAM DESCRIPTION FROM LEVY RESTAURANTS WEBSITE

For every dollar you spend, you receive 1 point. Accumulate points to earn all types of rewards like reward dollars for future dining, cooking classes, travel rewards and more. Redeem your points at your convenience by logging in to your personal account and navigating to the redemption page. As a valued member, you’ll also receive monthly communication containing exclusive invitations to special events such as wine dinners, seasonal food celebrations, cooking classes and more from your favorite Levy restaurant, so be sure to register your card and provide your email address to take advantage of these offers.

For more information visit the Levy Restaurants Loyalty Card page on their website.

Whole Food Market Rewards Pilot Launches – Greater Philadelphia Pennsylvania

Whole Foods Rewards




Because of its major footprint in the natural foods category, the launch of a rewards program pilot by Whole Foods Market will get plenty of buzz. This new pilot program is available in 11 stores – 8 in eastern Pennsylvania in and around Philadelphia and 3 across the river in southern New Jersey, including Princeton. You pick up a bar-coded card at a participating location and register that card at the Whole Foods Market Rewards website. No big surprises with this program. It’s an easily understood proposition: earn one point per dollar spent and convert those points to rewards/discounts at the website or using the mobile app.

A LOOK AT THE APP

Whole Foods Rewards App Shot

SPREAD AT THE WEBSITE

Whole Foods Rewards Spread

THE BIG QUESTION

The big questions is – will this be just another passive grocery retail program or will Whole Foods Market leverage the behavior data to create genuinely incremental behavior among their customers? Because of the nature of Whole Foods Market it can appear to be BOTH a retailer and a restaurant. They do quite a bit of prepared foods and dine in + carry out breakfast, lunch and dinner. So their data-driven marketing strategy should reflect that – something that few grocery retailers do very well. But it represents a huge opportunity.

Let’s keep an eye on this.

Webinar: Insider’s Guide to Loyalty, presented by Dennis Duffy, Loyalogy – October 14, 2014 – Hosted by Paytronix

Restaurant Loyalty Webinar October 14, 2014

Restaurant Loyalty Webinar October 14, 2014

On Tuesday, October 14, 2014 I will be presenting a free webinar: An Insider’s Guide to Loyalty, hosted by Paytronix. The webinar focuses on many of the things that restaurant chains need to know when considering a potential customer loyalty program. It’s based on my experiences helping restaurant companies evaluate the potential of a loyalty program and launch and manage loyalty programs. If you’re involved in any capacity with restaurant marketing you won’t want to miss this. Things that I cover in this webinar include:

  • The most common dilemma facing restaurant companies as they consider a loyalty program.  If your company has experienced what I describe as the “circular conversation” about loyalty, you’ll find this helpful.  I’ll show you how to help guide your company on the right track and get off the treadmill by making a decision – one way or the other.
  • How to determine if a loyalty program is appropriate for your company.
  • What a well-designed and well-managed loyalty program might do for your business.
  • A proven, step-by-step approach to evaluating the financial impact of a loyalty program on your business.
  • Critical success factors in loyalty marketing.

It’s Tuesday, October 14, 2014 at 1:00 PM eastern time. Space is limited. Click here to register.

Millennials Restaurant Usage and Restaurant Rewards Program Usage

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Last month we released our 2014 consumer study on attitudes and behavior regarding restaurant rewards programs. The study yielded great insights especially with respect to certain consumer segments we explored in the analysis of the results. The Millennials sub-segment is one of great interest to restaurant operators because those among the Millennials group with household incomes of $75,000 per year or more are much more engaged with restaurants and with restaurant rewards programs.

This group visits restaurants more and is more likely to visit restaurants for both business and pleasure. They participate in far more restaurant rewards programs and they are more motivated by restaurant rewards programs. It’s not surprising that they’re more heavily engaged in technology than the older segments of the population. They’re the group that is much more interested in using a mobile app to manage their interaction with rewards programs. They’re also much more likely to use online ordering (through a website and a mobile app) and use services such as Open Table, Yelp, Urban Spoon and Trip Advisor.

Click here to get a free PDF of the Millennials report and click here to access free detailed datasets at the Loyalogy website for Millennials and other segments.

Chart House Rewards

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Having lived most of my life far away from the ocean, there are few things I enjoy more than fresh, skillfully prepared seafood. When paired with a savory steak or ribs, the combination is nothing short of divine. With this in mind, I am delighted to see that the Chart House is offering customers its own loyalty program to compliment their famous seafood and steaks.

The Chart House is a member of the Landry’s Select Club, which offers a multi-brand loyalty program integrating dining, hospitality, and entertainment at dozens of locations across the country. When customers sign up for the Landry’s Select Club, they can expect the following perks and rewards:

  • Earn Points – 1 point for every dollar spent at participating Landry’s locations.

  • Welcome Reward – $25 Reward automatically added to your account upon registration.*

  • Birthday Reward – $25 Reward which can be redeemed during your birthday month.

  • Priority Seating – Receive seating privileges, seven days a week.

  • Retail Benefits – Receive a 10% discount or earn points on your purchases (benefit based on retail location)

  • Gift Cards – Earn points when you purchase gift cards.

  • Online Access – 24-hour access to your account to review transactions, point balances and rewards.

  • Email Notifications – You will receive information about rewards and other important club news.

  • Faster Delivery of Rewards – Rewards are automatically added to your account, so no more paper gift certificates!

  • Member-only access to special offers and promotions, including our entertainment and hospitality venues.

When customers sign up for the Landry’s Select Club at Chart House, they will have access to an array of restaurants and venues, as well as the opportunity to earn multiple rewards and perks. For more information, visit the Chart House website.

 

Copeland’s Lagniappe Club Rewards












Few cities in the United States have a culinary tradition as strong as New Orleans. The unique blend of French and African heritage mixed with the signature Cajun flash has produced something of a national treasure. Copeland’s of New Orleans has continued this proud tradition for the past 30 years, and they have recently rolled out the Lagniappe Club to give diners something else to rave about.

The word lagniappe loosely translates to “a little something extra,” which is an understatement for Copeland’s loyalty program. The Copeland’s website details the basics of the program:

  • Earn points every time you dine or have drinks at a participating restaurant. Points may be redeemed for food and drinks as well as exclusive rewards such as a New Orleans getaway weekend.

  • A free steak or equivalent on your birthday.

  • A free bottle of wine or equivalent on your membership anniversary.

  • Exclusive member’s only offers and promotions.

As customers earn points at Copeland’s, they can redeem these points for Copeland’s dining rewards. Customers will receive a $25 reward for earning 300 points, a $50 reward for earning 500 points, and a whopping $100 reward for earning 800 points. For more information about perks and participating locations, visit the Copeland’s website.

 

J.P. Licks Cow Card

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When it comes to ice cream, it seems that loyalty and rewards programs are almost redundant. Everybody loves ice cream. People write songs about ice cream. The stuff practically sells itself. Nevertheless, the dedicated scoopers at J.P Licks have introduced the Cow Card which serves as both a gift and rewards card for any and all who believe in the “magic of ice cream.”

As a gift card, the Cow Card is fairly standard. Customers can prepay and reload their Cow Card with cash either in person or online. Where the Cow Card stands out is with the auto-reload feature, which will automatically put money on a card once available ice cream funds dip below a preset level (you know, just in case).

When customers use their Cow Card (either as a gift card or as a loyalty card), they will earn one point for every dollar they spend. Customers who earn 50 points at any J.P. Licks location will earn a $5 gift card, which customers can use to buy “ice cream, home roasted coffee, espresso beverages, birthday cakes, anything J.P. Licks!” To sweeten the deal, J.P. Licks even offers a smartphone app for those who prefer to go cardless. For more information, visit the J.P. Licks website.

Kabuki Restaurant Red Mask Club

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Kabuki Restaurant has been offering modern Japanese cuisine to customers on the West Coast, and now they have the Red Mask Club to compliment their food and atmosphere. For those unfamiliar with Kabuki Restaurants, the company’s website admirably sums up the mission of the restaurant:

Our mission is to be the leader in the Japanese restaurant industry. We are committed to satisfying our customers completely with the best quality food, excellent service and great value while providing the most pleasant, clean ambiance.

Welcome to Kabuki Japanese Restaurant, the people behind sushi for all mankind. Never tried sushi or Japanese cuisine? Try us and we guarantee you will walk out hooked on our food. That’s what we do best; making non-believers into believers that Japanese cuisine is the new comfort food.

When you walk into a Kabuki you won’t be overwhelmed with Asian decor and music. What you will encounter is a casual atmosphere with today’s hottest music playing, people smiling and our friendly staff welcoming you through the doors. Look for the Red Mask. Come Eat & Drink. Have Fun.

With the Red Mask Club, customers will receive a point for every dollar they spend at Kabuki. Once customers save 500 points, they will receive a $25 “thank you reward.” Customers will also receive periodic emails about promotions, events, and new menu items. For more information, visit the Kabuki website.