• Restaurant Diner Segmentation

    Millennials Restaurant Usage and Restaurant Rewards Program Usage

    by  • March 14, 2014 • Loyalty Marketing, Loyalty Programs, Millennials, Restaurant Diner Segmentation, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs, Retail Customer Loyalty Programs • 1 Comment

    Last month we released our 2014 consumer study on attitudes and behavior regarding restaurant rewards programs. The study yielded great insights especially with respect to certain consumer segments we explored in the analysis of the results. The Millennials sub-segment is one of great interest to restaurant operators because those among the Millennials group with...

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    Consumer Segmentation and Behavior – Restaurant Loyalty Rewards Programs

    by  • March 13, 2013 • Loyalty Marketing, Loyalty Programs, Restaurant Diner Segmentation, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs • 2 Comments

    RESTAURANT CONSUMER SEGMENTATION REGARDING LOYALTY REWARDS PROGRAMS The Rewarding Diners consumer segmentation of restaurant diners and use of restaurant loyalty rewards programs helps restaurant companies understand dining and loyalty behavior among discrete consumer segments. The segmentation is based upon a U.S. national survey with 1,122 responses from consumers aged 25 to 65 with household...

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    Loyalogy Unveils Loyalty Program Roadmap For Sagging Restaurant Sales

    by  • February 25, 2013 • Loyalty Marketing, Loyalty Program Data Analysis, Loyalty Program Promotions, Loyalty Programs, Restaurant Diner Segmentation, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs • 0 Comments

        Asheville, NC, February 25, 2013 – Loyalogy, provider of loyalty program consulting and analysis services to the restaurant industry and publisher of the LoyaltyPulse research study on consumer attitudes about restaurant loyalty rewards programs, announced its Loyalty Program Roadmap for Sagging Restaurant Sales. “Restaurant companies have been hit by a perfect storm...

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    Loyalty Program Roadmap for Sagging Restaurant Sales

    by  • February 23, 2013 • Loyalty Marketing, Loyalty Program Data Analysis, Loyalty Program Promotions, Loyalty Programs, Restaurant Diner Segmentation, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs • 3 Comments

    A PERFECT STORM A perfect storm of negative economic factors has caused a downturn in restaurant sales beginning mid-January 2013.  For restaurant companies with existing loyalty programs, this is the time to act deliberately and strategically to leverage the potential of the program to help weather the downturn. Restaurant loyalty rewards programs are strategic,...

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