Category Archives: Pizza

List of Restaurant Loyalty Programs – March 13, 2016

LoyaltyPulse Research Finds an Effective Restaurant Loyalty Rewards Program may increase Guest Visits by 35%

LoyaltyPulse Research Finds an Effective Restaurant Loyalty Rewards Program may increase Guest Visits by 35%

LIST OF RESTAURANT LOYALTY REWARDS PROGRAMS AS OF MARCH 13, 2016

Have we missed one? Let us know.

BJs Brewhouse Premier Rewards

Brenner’s Steakhouse Rewards

Bubba Gump Shrimp Co. Rewards

Cadillac Bar Rewards

California Tortilla Burrito Elito

Carmelo’s Rewards

Champps Americana MVP League

Charlie Brown’s Steakhouse Handshake Club

Chart House Rewards

Cheese Burger in Paradise Board Club

Copeland’s of New Orleans Lagniappe Club

Churchill’s Pub

Cosi CosiCard

Crave Loyalty

Dave and Busters Rewards

Davinci Group Frequent Diner Club

Dunkin’ Donuts

Del Frisco’s Steak House Rewards

Don Pablos Habeneros Club

Duffy’s Sports Grill MVP

El Pollo Loco My Loco Rewards

Erbert and Gerbert’s Sandwich Society

Farrelli’s Pizza Fire Club

Freebirds Fanatic Rewards

Gastronomy Frequent Diner

Genghis Grill Khan’s Reward Kard

Gordon Biersch Passport Rewards

Grotto Pizza Swirl Rewards

Hard Rock Rewards

HWY 55 Burgers

J.P. Licks Cow Card

Kabuki Japanese Restaurant Red Mask Club

Kings Family Restaurants Royal Rewards

Kobe Japanese Steakhouse Kobe Rewards

LaMotta’s Italian – Belly Rewards

Landry’s Seafood Rewards

Landry’s Select Club

Lettuce Entertain You Frequent Diner Club

Levy Restaurants

Louisville Originals

Max & Ermas Good Neighbor Rewards

Max Restaurant Group Max Vantage

McCormick & Schmicks Rewards

Mellow Mushroom Beer Club

MOGL

Morton’s The Steakhouse

My Loyal Family

Old Chicago World Beer Tour

Ox & Pen Chicago

Outback Steakhouse My Outback Rewards

P.F. Changs Warrior Rewards

Pacifica Seafood Rewards

Panera Bread My Panera

Papa Gino’s Rewards/D’Angelo’s Rewards

Papa Johns Papa Rewards

Parasole Restaurant Holdings Dining Club

Phillip’s Seafood Friend’s of Phillips

Pita Pit Pit Card

Pizza Ranch Rewards

Qdoba Rewards

Rain Forest Cafe Rewards

Red Mango Club Mango

Red Robin Red Royalty

Restaurant.com Rewards

Restaurants America Frequent Diner

Restaurants Unlimited Eat, Drink & Earn

Rewards Network

Rock Rewards

Ruby’s Diner Jitterbug Club

Rusty Pelican Rewards

Smokey Bones Bones Club

Specialty Restaurants Loyalty Club

My Starbucks Rewards

Stoney River Legendary Rewards

Sullivan’s Steakhouse Rewards

TGI Friday’s Gimme More Stripes

The Counter The List

The Palm 837 Club

Tumbleweed Tex Mex Grill My Tumble Bucks

List of Restaurant Loyalty Rewards Programs

Loyalogy List of Restaurant Loyalty Rewards Programs

Loyalogy List of Restaurant Loyalty Rewards Programs

Our latest list of restaurant loyalty rewards programs. Are we missing anything? Please let us know.

BJs Brewhouse Premier Rewards

Brenner’s Steakhouse Rewards

Bubba Gump Shrimp Co. Rewards

Cadillac Bar Rewards

California Pizza Kitchen Pizza Dough

California Tortilla Burrito Elito

Carmelo’s Rewards

Champps Americana MVP League

Charlie Brown’s Steakhouse Handshake Club

Chart House Rewards

Cheese Burger in Paradise Board Club

Copeland’s of New Orleans Lagniappe Club

Churchill’s Pub

Cosi CosiCard

Crave Loyalty

Dave and Busters Rewards

Davinci Group Frequent Diner Club

Dunkin’ Donuts

Del Frisco’s Steak House Rewards

Don Pablos Habeneros Club

Duffy’s Sports Grill MVP

El Pollo Loco My Loco Rewards

Erbert and Gerbert’s Sandwich Society

Farrelli’s Pizza Fire Club

Fox and Hound All Star Club

Freebirds Fanatic Rewards

Gastronomy Frequent Diner

Genghis Grill Khan’s Reward Kard

Gordon Biersch Passport Rewards

Grotto Pizza Swirl Rewards

Hard Rock Rewards

Hurricane Grill and Wings Flavor Rewards

HWY 55 Burgers

J.P. Licks Cow Card

Kabuki Japanese Restaurant Red Mask Club

Kings Family Restaurants Royal Rewards

Kobe Japanese Steakhouse Kobe Rewards

LaMotta’s Italian – Belly Rewards

Landry’s Seafood Rewards

Landry’s Select Club

Lettuce Entertain You Frequent Diner Club

Levy Restaurants

Louisville Originals

Max & Ermas Good Neighbor Rewards

Max Restaurant Group Max Vantage

McCormick & Schmicks Rewards

Mellow Mushroom Beer Club

MOGL

Morton’s The Steakhouse

My Loyal Family

Old Chicago World Beer Tour

Ox & Pen Chicago

Outback Steakhouse My Outback Rewards

P.F. Changs Warrior Rewards

Pacifica Seafood Rewards

Panera Bread My Panera

Papa Gino’s Rewards/D’Angelo’s Rewards

Papa Johns Papa Rewards

Parasole Restaurant Holdings Dining Club

Phillip’s Seafood Friend’s of Phillips

Pita Pit Pit Card

Pizza Ranch Rewards

Qdoba Rewards

Rain Forest Cafe Rewards

Red Mango Club Mango

Red Robin Red Royalty

Restaurant.com Rewards

Restaurants America Frequent Diner

Restaurants Unlimited Eat, Drink & Earn

Rewards Network

Rock Rewards

Ruby’s Diner Jitterbug Club

Rusty Pelican Rewards

Smokey Bones Bones Club

Specialty Restaurants Loyalty Club

My Starbucks Rewards

Stoney River Legendary Rewards

Sullivan’s Steakhouse Rewards

TGI Friday’s Gimme More Stripes

The Counter The List

The Palm 837 Club

Tumbleweed Tex Mex Grill My Tumble Bucks

Loyalty Reward POS Tracking System for Small Restaurants

Cash Register - Loyalty System for Small Restaurants without Integration

The preferred method of handling the logistics of a loyalty rewards program in a restaurant is with an integrated system in which the loyalty platform and the point of sale (POS) platform communicate with one another. The POS passes member data (card number, even if that card number has been retrieved via phone number or name look up as is quite common these days) and purchase data to the loyalty system. The loyalty system passes reward data (if a reward exists and is being used by the member on the transaction) back to the POS to be inserted into the check (as a discount or as a tender type). This approach is smooth and clean.

We hear from restaurant companies and operators who cannot achieve the integrated approach for one reason or another. Some of these companies are looking for an alternative method of collecting guest data which stands alone as a separate system and is not connected with the POS. This approach has its downsides and risks (reconciliation and potential fraud) but if a restaurant company goes down this path with eyes wide open it may be a better alternative than doing nothing.

A SIMPLE LOYALTY SYSTEM FRAMEWORK

My purpose here is to outline a potential approach or framework, envisioning a stand-alone, web-based computer system (simple loyalty, or, better yet, ‘Loyalty Simple’) that handles the most basic loyalty system functions and provides the most basic reporting functions to support the reconciliation to POS reporting.

  1. Adding guests to the system.
  2. Recording guest purchase/redemption transactions.
  3. Performing basic inquiries about guests, their profile information and their purchase/points/rewards history.
  4. Performing basic reporting functions.
  5. Allowing guests to register themselves for online access to view their profile and history.

This Loyalty Simple framework works best in a limited-service restaurant with few POS stations and a moderate number of daily purchase transactions (100-200 per day). It can be handled running on a small laptop or tablet device. For the purposes of explaining this framework, we won’t go into detail about exactly how this hypothetical loyalty program works, let’s just assume a member earns points that convert to rewards and that those rewards may be applied to a check in the restaurant as a discount.

ADDING A GUEST

In many programs, a membership card exists. However, in many instances, members don’t have their card with them when they visit the restaurant and most companies have developed alternate lookup capabilities, the most common of which is by phone number. The expectation has been created over the past several years and this capability is now expected by guests. So, in our framework, imagine there is no card. It’s all based on your phone number.

Here’s the situation. The guest is in the restaurant and wishes to join the loyalty program right now and earn points on the purchase he/she is about to make. What do we really need to collect?

  • Phone number
  • Name
  • E-mail address (maybe)
  • If e-mail address, an ‘opt-in’

This can be accomplished quickly to create a record for this guest so that you may begin recording purchase transactions by phone number. The reason we say ‘maybe’ when it comes to e-mail address is that the e-mail capture could be a subsequent step that the member may perform later online as part of a more complete registration process. The challenge with collecting e-mail addresses at POS is the address should be entered twice to reduce typing errors and some e-mail addresses these days get a little complicated. We don’t want to slow things down at POS.

RECORDING TRANSACTIONS

A member is making a purchase, identifies himself as a member and provides a phone number (the member has already been added to the system, either on a prior visit or just prior to making this transaction). After entering the phone number, the system identifies whether or not there are rewards available. If rewards are available, the member may choose to have those rewards applied to this check. The server input the gross amount of the check and selects the reward amount to apply. The system adds a transaction record with basic information (phone number, date, time, location, gross amount, rewards applied, net amount). The member’s balance is updated in the member record (adding points earned, deducting rewards redeemed). The system displays a summary screen for the server so that the server may perform the action required at the POS to insert the discount (from the reward) if a reward was used. The transaction records feed end of day reporting that lists all loyalty-related transactions so that they may be reviewed and the rewards redeemed may be compared to total discounts applied at the POS.

BASIC INQUIRIES

Store personnel may look up members to view their profile and history by phone number or name and view their information, balances (points and rewards) and view a history of their transactions.

BASIC REPORTING

Basic reporting may include lists of transactions for general review and reconciliation and to understand how many points have been awarded for the day, week or month if the restaurant is accounting for points awarded for an expense accrual. Also, member lists may be available for general review and for a total of outstanding points and rewards balances, once again for any accounting action depending upon how the company is handling accounting for their program. All reports should be available for export to Excel for additional manipulation, analysis and examination. This would also allow for transferring e-mail addresses from the loyalty system into whatever e-mail platform might be used by the restaurant company for general communication activities.

ALLOWING GUESTS TO REGISTER FOR ONLINE ACCESS

This is increasingly a standard and expected function. Members may have an account established in the loyalty system and then access the account through the restaurant company’s website. The first time the account is accessed, the member establishes a password and provides an e-mail address and any other desired information. The member may log-in moving forward to review/edit their profile information, balances and history.

THE CHOICE BETWEEN SIMPLE and NOTHING

The best approach is an integrated loyalty system and POS. But if it’s just not possible for your company for whatever reason, this Loyalty Simple framework might make sense. If you go down this path with your eyes wide open and understand the requirements of operating with such a framework it may be your best approach.

California Pizza Kitchen Pizza Dough Rewards










California Pizza Kitchen Pizza Dough Rewards

California Pizza Kitchen (CPK) just announced their new customer loyalty program called “Pizza Dough.” The program has an easy to understand value proposition – spend $100 at CPK and earn $5 in “Pizza Dough” that you can apply towards the payment of your check (with certain exclusions). A simple, easy to understand proposition is an important characteristic to maximize consumer acceptance – one of the key findings of our national consumer loyalty study – LoyaltyPulse.

CPK has jumped in along with a growing number of casual dining restaurants that realize the value of a customer loyalty program as a “tie-breaker” when guests have multiple options, all of which are appealing, and need something to tip the scales in favor of one brand over the others. That’s what effective loyalty programs can do. Pizza Dough also allows CPK to understand guest behavior at the level that enables the development and measurement of effective targeted marketing programs (read more about this in our Roadmap for Sagging Restaurant Sales).

This program has a bit of a cautious feel. The value proposition (spend $100 and receive $5 – a 5% face value proposition) is lower than what we see in many casual dining programs. Also, the Pizza Dough Rewards expire in 90 days. In many programs, rewards survive for a year or more. There is a tipping point with the value proposition. Some companies launch their first loyalty program with a cautious reward structure and, while we are strong advocates of carefully considered action, an excessively cautious value proposition may generate cautious response on the part of consumers.

Read more at the California Pizza Kitchen Pizza Dough Rewards website.

Stay tuned.

WHAT’S HAPPENING NOW AT CPK


Papa Rewards – Papa Johns

Papa Johns Papa Rewards




The pizza segment of the restaurant industry has been and will continue to be a major competitive battleground. The combination of national, regional and local competitors and the heavy delivery/carry-out component provide some unique dynamics as compared to more traditional casual, fast casual and QSR restaurant brands. Because many of these brands have been collecting customer data for years (to facilitate the delivery process), the development and implementation of loyalty/rewards programs is not as logistically complex as it is in many other restaurant companies. These companies already connect customers with purchase transactions and that’s more than half the battle.

Papa John’s has already jumped on the bandwagon with Papa Rewards. It’s simple to participate and the program rewards members for orders placed online. To participate, you simply register online and from that point forward, as you place orders online you earn points in your Papa Rewards account. It’s a fairly rich proposition too – for every $25 you spend, you earn a free large pizza with up to three toppings.

  • Earn 1 Papa Rewards Point for every $5 you spend, including tax and delivery, on every purchase from your papajohns.com account.
  • You are eligible for a FREE large pizza with up to three toppings when you have earned 25 Papa Rewards Points.
  • Look for other special offers for Papa Rewards members throughout the year, but you must opt-in to receive promotional and marketing emails from Papa John’s.

For more information, visit the Papa Rewards website.

We look for more activity in the pizza category. Stay tuned.

WHAT’S HAPPENING NOW AT PAPA JOHN’S


Pizza Ranch Rewards

Ranch Rewards




Pizza Ranch, with more than 170 locations across the Midwestern United States offers its ‘Ranch Rewards’ program.

Ranch Rewards® gives you points for every dollar you spend on qualifying food and beverages at participating Pizza Ranch® locations. Here’s the skinny on how it works:

  • Points are rounded up or down to the nearest dollar. Let’s say you had a fabulous time at Pizza Ranch® and spent $24.50; you’d receive 25 Ranch Rewards® points with that purchase.
  • When you accumulate 75 points we automatically convert those points to a $5.00 reward on your Ranch Rewards® card.
  • Rewards may be redeemed at any participating Pizza Ranch® location and can be used in conjunction with most other deals we offer.
  • As a special bonus, Ranch Rewards® members automatically receive a $5 birthday bonus added to their card the Monday prior to their birthday. The birthday bonus will expire 30 days after being issued.

Learn more about this program at the Ranch Rewards Website.  Learn more about the company at the Pizza Ranch Website.

WHAT’S HAPPENING RIGHT NOW AT PIZZA RANCH