Category Archives: MyPanera

List of Restaurant Loyalty Programs – March 13, 2016

LoyaltyPulse Research Finds an Effective Restaurant Loyalty Rewards Program may increase Guest Visits by 35%

LoyaltyPulse Research Finds an Effective Restaurant Loyalty Rewards Program may increase Guest Visits by 35%

LIST OF RESTAURANT LOYALTY REWARDS PROGRAMS AS OF MARCH 13, 2016

Have we missed one? Let us know.

BJs Brewhouse Premier Rewards

Brenner’s Steakhouse Rewards

Bubba Gump Shrimp Co. Rewards

Cadillac Bar Rewards

California Tortilla Burrito Elito

Carmelo’s Rewards

Champps Americana MVP League

Charlie Brown’s Steakhouse Handshake Club

Chart House Rewards

Cheese Burger in Paradise Board Club

Copeland’s of New Orleans Lagniappe Club

Churchill’s Pub

Cosi CosiCard

Crave Loyalty

Dave and Busters Rewards

Davinci Group Frequent Diner Club

Dunkin’ Donuts

Del Frisco’s Steak House Rewards

Don Pablos Habeneros Club

Duffy’s Sports Grill MVP

El Pollo Loco My Loco Rewards

Erbert and Gerbert’s Sandwich Society

Farrelli’s Pizza Fire Club

Freebirds Fanatic Rewards

Gastronomy Frequent Diner

Genghis Grill Khan’s Reward Kard

Gordon Biersch Passport Rewards

Grotto Pizza Swirl Rewards

Hard Rock Rewards

HWY 55 Burgers

J.P. Licks Cow Card

Kabuki Japanese Restaurant Red Mask Club

Kings Family Restaurants Royal Rewards

Kobe Japanese Steakhouse Kobe Rewards

LaMotta’s Italian – Belly Rewards

Landry’s Seafood Rewards

Landry’s Select Club

Lettuce Entertain You Frequent Diner Club

Levy Restaurants

Louisville Originals

Max & Ermas Good Neighbor Rewards

Max Restaurant Group Max Vantage

McCormick & Schmicks Rewards

Mellow Mushroom Beer Club

MOGL

Morton’s The Steakhouse

My Loyal Family

Old Chicago World Beer Tour

Ox & Pen Chicago

Outback Steakhouse My Outback Rewards

P.F. Changs Warrior Rewards

Pacifica Seafood Rewards

Panera Bread My Panera

Papa Gino’s Rewards/D’Angelo’s Rewards

Papa Johns Papa Rewards

Parasole Restaurant Holdings Dining Club

Phillip’s Seafood Friend’s of Phillips

Pita Pit Pit Card

Pizza Ranch Rewards

Qdoba Rewards

Rain Forest Cafe Rewards

Red Mango Club Mango

Red Robin Red Royalty

Restaurant.com Rewards

Restaurants America Frequent Diner

Restaurants Unlimited Eat, Drink & Earn

Rewards Network

Rock Rewards

Ruby’s Diner Jitterbug Club

Rusty Pelican Rewards

Smokey Bones Bones Club

Specialty Restaurants Loyalty Club

My Starbucks Rewards

Stoney River Legendary Rewards

Sullivan’s Steakhouse Rewards

TGI Friday’s Gimme More Stripes

The Counter The List

The Palm 837 Club

Tumbleweed Tex Mex Grill My Tumble Bucks

MyPanera Rewards – The Panera Card – Panera Bread Company




When this program rolled out a few years ago, it introduced an alternative concept for restaurant rewards programs built around the concept of surprise. ┬áHere’s some of the language used to describe the program at MyPanera.com:

MYPANERA IS ABOUT SHOWING OUR APPRECIATION AND REWARDING YOU IN UNEXPECTED AND SURPRISING WAYS.

Enjoying the surprises we’ve sent your way so far? We have lots more planned, and we think you’ll love what’s in store. From complimentary items in the bakery-cafe to exclusive tastings and demonstrations, MyPanera is always thinking of unique ways to thank you.

The more you visit, the more surprises you can get (just when you least expect them)!

Panera Bread Company emphasizes the strategic importance of their rewards program and the data derived from the program.  The data is of strategic advantage in understanding guest behavior and using targeted and relevant communication and promotion to drive incremental revenue.

Using some excerpts from Panera’s 2011 annual report, following are examples of Panera emphasizing the strategic important of their rewards program – not just another short-term promotion:

“Specifically in 2011, we benefitted from our investments in five key areas: the quality of our food, our increased marketing expenditures, the rollout of our MyPanera loyalty program, the growth of our catering business, and the quality of our operations and our people.”

“The real value of the loyalty program is the customer data that we have been able to collect. We have begun testing the use of this data to increase frequency and are beginning the journey of moving to true one-to-one marketing. For example, we are creating individual reward tracks for all 9.5 million members of our loyalty program, and expect to send to our customers more than 6.5 million unique e-mails each month with dynamic content that changes based on their interests and buying patterns.”

Restaurant companies participating in the loyalty/rewards space or contemplating an entry into that space would be wise to study the strategic role of a loyalty/rewards program as an integral and potentially central element in their overall marketing mix.

SEE WHAT’S HAPPENING RIGHT NOW AT PANERA – via Twitter


MORE INFORMATION

For more information on MyPanera Rewards, visit the MyPanera Rewards website.