Loyalogy readers will quickly recognize Landry’s Seafood as a member of the Landry’s Select loyalty program. Landry’s Seafood, as the company’s website reports, is the first restaurant in the Landry’s brand and it “remains the flagship restaurant for a company with more than 400 properties around the world.”
As Loyalogy has written many times, the Landry’s Select Club is a comprehensive multi-brand loyalty program. When customers sign up for the Landry’s Select loyalty program, they will receive rewards and benefits at hundreds of locations. From the Landry’s website:
Earn Points – 1 point for every dollar spent at participating Landry’s locations.
Welcome Reward – $25 Reward automatically added to your account upon registration.*
Birthday Reward – $25 Reward which can be redeemed during your birthday month.
Priority Seating – Receive seating privileges, seven days a week.
Retail Benefits – Receive a 10% discount or earn points on your purchases (benefit based on retail location)
Gift Cards – Earn points when you purchase gift cards.
Online Access – 24-hour access to your account to review transactions, point balances and rewards.
Email Notifications – You will receive information about rewards and other important club news.
Faster Delivery of Rewards – Rewards are automatically added to your account, so no more paper gift certificates!
Member-only access to special offers and promotions, including our entertainment and hospitality venues.
For more information about Landry’s Select Club, visit the Landry’s website.
The Tune-Up service is something we’ve provided for years but there’s been so much demand for it most recently that we’ve announced it for companies who need such a service but may be unaware that it exists. We find that companies who operate a loyalty program for a period of time reach the point after a year or so at which they need an in-depth assessment of how their program is working with comparisons to industry benchmarks and best practices. The result is a comprehensive report and roadmap that clients find incredibly enlightening and helpful.
The eight-step process requires four to six weeks and involves the following:
Obtain access to program data. Depending upon how long the program has been in existence, we prefer to have at least two years of member and detailed transaction data.
Discuss management’s perceptions of the program. Pros and cons along with a discussion of your original expectations regarding the program and the current reality of the program’s performance. Categories include but are not limited to:
Strategic – how does it contribute to your business?
Tactical/operational – what operational and/or logistical burdens are created by the program on staff?
Review/discuss past and current methods of communicating the program to guests:
Any targeted promotions that may have been deployed to members.
Conduct in-depth data analysis.
Interim discussion with management. This allows us to get some reality-checks based on what we see in our analysis and have some discussion about the causes and implications of what we see.
Final analysis and development of recommendations.
Recommendations regarding the overall structure of the program.
Recommendations regarding program communications, operations and rules.
Recommendations regarding specific data-driven tactical promotions that are likely to profitably generate incremental sales.
Recommended strategy/process for implementing any significant changes to the program. This includes outlining the potential outcomes from such changes and a step-by-step methodology to maximize the success of the change implementation.
Final presentation of analysis and recommendations.
Follow-up changes to analysis and recommendations based upon discussion.
The Cadillac Bar, a member of the Landry Select group of restaurants, has been serving authentic Tex-Mex cuisine for over a quarter century, and their unique brand of Mexican tradition and Texas flair should be enough to keep them in business for the next quarter century. For the Texans lucky enough to live in Houston or Kemah (or for the fortunate tourist who just happens to wander in), the Landry’s Select Club allows customers to earn points and receive rewards just for ordering the Cadillac Bar’s signature dishes and famous margaritas.
Customers will get a dose of Texas hospitality when they sign up for the Landry’s Select Club at the Cadillac Bar; all new members receive a $25 dollar gift certificate that they can use at the Cadillac Bar or at any restaurant in the Landry’s Select Club network. Once customers begin using their Select Club card, they will earn one point for every dollar they spend. Earning 250 points gets members an additional $25 gift certificate.
Members of the Cadillac Bar’s loyalty program will also receive rewards outside of the point system. The Landry’s Select Club gives members a $25 birthday reward, exclusive email offers, priority seating, and discounts on products at Landry’s retail locations. With all of these benefits (not to mention the tequila selection), signing up for the Cadillac Bar’s loyalty program is a no brainer. For more information, mosey on over to the Cadillac Bar’s website.
The Bubba Gump Shrimp Company has always fascinated me. Not every movie gets its own restaurant franchise, but one has to imagine that the idea would make for some successful (or at least entertaining) ventures. Not that you would necessarily want to sign up for the loyalty program at the Soylent Green Cafeteria or Clapet’s Delicatessen, but the restaurants might lure in customers based on camp value alone. In the meantime, the world has Bubba Gump, which has its own (presumably benign) rewards program.
The Bubba Gump Shrimp company is part of the Landry’s Select Club, which has been profiled at various times before on Loyalogy. Members of Landry’s Select Club can take advantage of Landry’s extensive network of participating restaurants and entertainment venues to get the most out of the rewards program.
When customers enroll in the rewards program at The Bubba Gump Shrimp Company (or at any participating Landry’s restaurant), they will receive a $25 dollar gift card that can be used at any participating Landry’s location. Once customers begin using their rewards card, they will earn 1 point for every dollar spent. Customers who earn 250 points will receive a $25 dollar gift card for any participating restaurant.
Members of the Landry’s Select Club will also receive some rewards which are independent of the point system. Club members will receive a $25 birthday gift, special email offers for their favorite restaurants, and 10% off of certain retail purchases at Landry’s restaurants. Select club members can also enjoy preferred seating at participating restaurants, as well as special offers at some of Landry’s entertainment and hospitality locations. For a complete list of perks, visit the Landry’s Select Club website.
Diners in Houston are undoubtedly familiar with Brenner’s Steakhouse and the top quality steaks that they serve. Now fans of Brenner’s have one more thing to be excited about— Brenner’s is part of the Landry’s Select Club.
Loyalogy has covered restaurants that are part of Landry’s Select Club before, and as noted before, customers who sign up for Landry’s Select Club can take advantage of the extensive list of restaurants that are part of the group:
Customers who enroll in the Brenner’s Steakhouse loyalty program will immediately enjoy a $25 welcome gift which can be used at any participating Landry’s restaurant. As customers eat and spend at participating locations, they will receive 1 point for every dollar they spend. Once customers reach 250 points, customers automatically receive $25 in restaurant rewards.
The perks of being a Select Club member don’t stop there. Members also receive a $25 birthday gift, special email offers for their favorite restaurants, and 10% off of certain retail purchases at Landry’s restaurants. Select club members can also enjoy preferred seating at participating restaurants, as well as special offers at some of Landry’s entertainment and hospitality locations. Given the breadth of options available to Landry’s Select Club members, one can expect that customers will be eager to sign up. For a complete list of rewards, as well as the terms and conditions, please visit the Landry’s Inc. website.
At Loyalogy we specialize in loyalty program management with an emphasis on intelligent data analysis to help companies find useful and actionable insights from the tons of data that loyalty programs yield. Over the years we’ve found that many companies have sparse loyalty program metrics they monitor consistently over time. Others produce a variety of spreadsheet reports with loyalty metrics that are e-mailed around their company on a weekly or monthly basis but have no consistent or effective tool for looking at trends over time. To fill this gap we’ve just released the first version of the Loyalty Program Dashboard for Loyalty Rewards Programs.
Our Dashboard tool was developed specifically with location-based loyalty programs in mind. Since we’re heavily focused on the restaurant industry, we were focused on the needs of restaurant loyalty program operators in the development phase. However, this tool is also quite relevant to other location-based business categories that operate customer loyalty programs such as retailers and hotel chains.
The Dashboard consists of four interactive components to help monitor what’s going on with a loyalty program. Two are location based modules that look at location metrics for a specific week or to drill down and review the trend at a specific location over a range of weeks. The other two modules are segmentation based and look at active members for a specific month or a range of months and group those members into a visit-based segmentation.
The metrics available from the Dashboard include:
New members per location.
Registrations per location.
Registration rate by location.
Spend per visit.
Visits per member.
Segmentation percentages – percent of total members and percent of total spending.
The Dashboard tool is accessible online and companies who use the tool may have as many registered users as they need. Instead of searching around for spreadsheets, marketers and managers have one place to go to find all of the historical data in an interactive format. Data is presented in tabular and graphic form with options for “on the fly” interactive sorting and downloading data in CSV format for offline analysis and reporting. We make it easy for marketers to use the tool by handling all of the data imports (we get the data from their loyalty platform/system using credentials provided by the client) and updating the Dashboard on a periodic basis (we have weekly and monthly options).
We have a demonstration version of the dashboard that interested marketers may access to see how the Dashboard tool works in action. It’s populated with 12-months of fictitious data for a fictitious loyalty program. It consists of the basic modules, but most companies need their own variations and customizations of these basic modules or new custom modules. All of these variations and customizations are addressed during the initial system setup phase.
Interested in using the demonstration version? Simply visit http://dashboard.loyalogy.com and set up a free account (name, company, e-mail address, password). You’ll be able to login right away and evaluate the Dashboard to your heart’s content. If you’d like to discuss the Dashboard or any other loyalty program related services or have questions, please feel free to contact us.
This is it folks! Papa Gino’s pizzeria and D’Angelo’s sandwich shop have teamed up to make “the greatest rewards program of all time.” Loyalogy will let you be the judge of that claim, but the program does seem to be a good deal for the pizza and sandwich crowd.
Members of the rewards program (it is so far nameless) will receive 1 point for every dollar spent at any participating Papa Gino’s or D’Angelo location. Members receive a $5 reward for every 50 points, which is redeemable at any participating location. Members of the rewards program will also receive discounts and promotions throughout the year. The website implies that these special promotions change throughout the year, but it did provide the following example of the type of reward that members might expect:
From time to time, we may provide special rewards upon registration. As an example, if you registered your card before February 1, 2010 a free Papa Gino’s small cheese pizza and a free D’Angelo small sandwich, were loaded onto your card. These special rewards will have expiration dates and limitations that will be communicated in your confirmation email.
While some competing restaurants may balk at the idea of this being a world beater in terms of loyalty programs, members will certainly enjoy the rewards they will receive from Papa Gino’s and D’Angelo. For more information, visit the website.
Crave is group of restaurants in the Midwest and Florida that is making an impression as the spot for upscale cuisine using regionally procured ingredients. To secure their place in a competitive market, Crave has recently rolled out their own loyalty program. The Crave Loyalty program promises customers a variety of rewards for dining at any of Crave’s locations:
For every $150 spent at our restaurants, you will receive a $10 Reward that may be used during any future dining experience at CRAVE. Additional Rewards will be offered for multiple monthly visits, birthdays/anniversaries, etc.
New Loyalty Card members will receive an addition $10 Reward just for unlocking their card by providing their name and email address in the form below. Doing this will allow CRAVE to send you additional Loyalty Rewards and exclusive offers
FREE APPETIZER- Visit CRAVE 5 times in a month and receive your next appetizer FREE
FREE BIRTHDAY DESSERT- Visit CRAVE during your birthday month and receive a free dessert.
10% ANNIVERSARY DISCOUNT- Visit CRAVE during the month of your anniversary and receive 10% off of your guest check
The Crave Loyalty program also makes smart use of members’ dining habits to improve their rewards program. As members dine at Crave, the program will track what customers typically order and will generate personalized rewards accordingly. To sign up for the Crave Loyalty program, customers must visit any Crave location (online signup is currently unavailable). For more information, visit the Crave Loyalty program website.
Kings Family Restaurant has been serving diners in the Keystone State for over 40 years, and the restaurant chain prides itself on serving old fashioned cooking to hungry Pennsylvanians. It is with this in mind that Kings Family Restaurant rolled out its Kings Reward program. By signing up for the Kings Reward program, members can look forward to the following benefits, as outlined by the Kings Family Restaurant website:
You receive one point for every dollar spent.
At 130 points, you will get five “Kings Dollars.” These may be used for any food or beverage purchases.
Members who are registered can “opt in” for promotions. All you need to be eligible is a valid email address. You could get additional promotions and rewards sent by email. Kings does not share your personal Kings Rewards information.
If you do not have a Kings Rewards card, stop in to any Kings and pick up a card.
This writer is surprised that Kings decided to let customers opt-in for email promotions as opposed to making it a standard part of the program, but perhaps this is reflective of Kings’ commitment towards ensuring customer privacy. Either way, the Kings Reward program looks like a promising deal for hungry steelmen and quakers alike. For more information, visit the Kings Rewards website.
Given how ubiquitous pizza restaurants are, it is imperative that smaller restaurants set themselves apart with both their food and their loyalty program. Farrelli’s Pizza, a Washington based chain of pizza restaurants, hopes that its Fire Club loyalty program will give its customers one more reason to come back around for more of their signature wood fire pizza.
Members of the Fire Club will enjoy exclusive benefits and discounts just for showing up and eating at a Farrelli’s restaurant. Members will receive a $10 gift certificate for signing up for the Fire Club, as well as additional discounts on their birthday and on their anniversary of signing up for the Fire Club. Fire Club members will also receive a $10 gift card for every $200 spent, as well as exclusive email offers throughout the year.
Fans of wood fire pizza would be wise to take advantage of Farrelli’s Fire Club. For more information, visit the Farrelli’s Fire Club website.