Category Archives: Loyalty Marketing

Levy Restaurants Loyalty Program

Levy Restaurants




Levy Restaurants, a Chicago based restaurant group, has put a unique spin on their loyalty program. The program not only rewards guest points for dining with them, but also puts them in-the-know with recipes, tips and trends straight from their award-winning Chefs!

PROGRAM DESCRIPTION FROM LEVY RESTAURANTS WEBSITE

For every dollar you spend, you receive 1 point. Accumulate points to earn all types of rewards like reward dollars for future dining, cooking classes, travel rewards and more. Redeem your points at your convenience by logging in to your personal account and navigating to the redemption page. As a valued member, you’ll also receive monthly communication containing exclusive invitations to special events such as wine dinners, seasonal food celebrations, cooking classes and more from your favorite Levy restaurant, so be sure to register your card and provide your email address to take advantage of these offers.

For more information visit the Levy Restaurants Loyalty Card page on their website.

Webinar: Insider’s Guide to Loyalty, presented by Dennis Duffy, Loyalogy – October 14, 2014 – Hosted by Paytronix

Restaurant Loyalty Webinar October 14, 2014

Restaurant Loyalty Webinar October 14, 2014

On Tuesday, October 14, 2014 I will be presenting a free webinar: An Insider’s Guide to Loyalty, hosted by Paytronix. The webinar focuses on many of the things that restaurant chains need to know when considering a potential customer loyalty program. It’s based on my experiences helping restaurant companies evaluate the potential of a loyalty program and launch and manage loyalty programs. If you’re involved in any capacity with restaurant marketing you won’t want to miss this. Things that I cover in this webinar include:

  • The most common dilemma facing restaurant companies as they consider a loyalty program.  If your company has experienced what I describe as the “circular conversation” about loyalty, you’ll find this helpful.  I’ll show you how to help guide your company on the right track and get off the treadmill by making a decision – one way or the other.
  • How to determine if a loyalty program is appropriate for your company.
  • What a well-designed and well-managed loyalty program might do for your business.
  • A proven, step-by-step approach to evaluating the financial impact of a loyalty program on your business.
  • Critical success factors in loyalty marketing.

It’s Tuesday, October 14, 2014 at 1:00 PM eastern time. Space is limited. Click here to register.

Millennials Restaurant Usage and Restaurant Rewards Program Usage

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Last month we released our 2014 consumer study on attitudes and behavior regarding restaurant rewards programs. The study yielded great insights especially with respect to certain consumer segments we explored in the analysis of the results. The Millennials sub-segment is one of great interest to restaurant operators because those among the Millennials group with household incomes of $75,000 per year or more are much more engaged with restaurants and with restaurant rewards programs.

This group visits restaurants more and is more likely to visit restaurants for both business and pleasure. They participate in far more restaurant rewards programs and they are more motivated by restaurant rewards programs. It’s not surprising that they’re more heavily engaged in technology than the older segments of the population. They’re the group that is much more interested in using a mobile app to manage their interaction with rewards programs. They’re also much more likely to use online ordering (through a website and a mobile app) and use services such as Open Table, Yelp, Urban Spoon and Trip Advisor.

Click here to get a free PDF of the Millennials report and click here to access free detailed datasets at the Loyalogy website for Millennials and other segments.

Chart House Rewards

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Having lived most of my life far away from the ocean, there are few things I enjoy more than fresh, skillfully prepared seafood. When paired with a savory steak or ribs, the combination is nothing short of divine. With this in mind, I am delighted to see that the Chart House is offering customers its own loyalty program to compliment their famous seafood and steaks.

The Chart House is a member of the Landry’s Select Club, which offers a multi-brand loyalty program integrating dining, hospitality, and entertainment at dozens of locations across the country. When customers sign up for the Landry’s Select Club, they can expect the following perks and rewards:

  • Earn Points – 1 point for every dollar spent at participating Landry’s locations.

  • Welcome Reward – $25 Reward automatically added to your account upon registration.*

  • Birthday Reward – $25 Reward which can be redeemed during your birthday month.

  • Priority Seating – Receive seating privileges, seven days a week.

  • Retail Benefits – Receive a 10% discount or earn points on your purchases (benefit based on retail location)

  • Gift Cards – Earn points when you purchase gift cards.

  • Online Access – 24-hour access to your account to review transactions, point balances and rewards.

  • Email Notifications – You will receive information about rewards and other important club news.

  • Faster Delivery of Rewards – Rewards are automatically added to your account, so no more paper gift certificates!

  • Member-only access to special offers and promotions, including our entertainment and hospitality venues.

When customers sign up for the Landry’s Select Club at Chart House, they will have access to an array of restaurants and venues, as well as the opportunity to earn multiple rewards and perks. For more information, visit the Chart House website.

 

Copeland’s Lagniappe Club Rewards












Few cities in the United States have a culinary tradition as strong as New Orleans. The unique blend of French and African heritage mixed with the signature Cajun flash has produced something of a national treasure. Copeland’s of New Orleans has continued this proud tradition for the past 30 years, and they have recently rolled out the Lagniappe Club to give diners something else to rave about.

The word lagniappe loosely translates to “a little something extra,” which is an understatement for Copeland’s loyalty program. The Copeland’s website details the basics of the program:

  • Earn points every time you dine or have drinks at a participating restaurant. Points may be redeemed for food and drinks as well as exclusive rewards such as a New Orleans getaway weekend.

  • A free steak or equivalent on your birthday.

  • A free bottle of wine or equivalent on your membership anniversary.

  • Exclusive member’s only offers and promotions.

As customers earn points at Copeland’s, they can redeem these points for Copeland’s dining rewards. Customers will receive a $25 reward for earning 300 points, a $50 reward for earning 500 points, and a whopping $100 reward for earning 800 points. For more information about perks and participating locations, visit the Copeland’s website.

 

Loyalogy 2014 Consumer Study – Restaurant Rewards Programs Boost Visits 35%

Consumers Dining in Restaurant

 

 

February 18, 2014 – Asheville, NC – Loyalogy, leading provider of loyalty program analysis, data mining, reporting and consulting services to the restaurant industry, announced the results of its second annual U.S. study tracking consumer attitudes and behavior regarding restaurant rewards programs.

“Our latest study provides consistently clear evidence directly from consumers regarding the effectiveness of restaurant rewards programs and the importance of such programs to restaurant guests,” said Dennis Duffy, President of Loyalogy.

The study, based on detailed survey responses to 55 questions among 1,100 consumers from across the U.S., found that:

  • Consumers estimate an appealing restaurant rewards programs would increase their visit rate to a particular restaurant by an average of 35%.  This figure is consistent with the 2013 study.
  • Nearly three-fourths of consumers (73%) report they would recommend a restaurant more to others if that restaurant offered an appealing rewards program.  This figure is up from 65% in the 2013 study.
  • 86% of consumers prefer a rewards program with a clearly-defined proposition in which they earn rewards based on spending or visits rather than a program built solely on periodic, surprise free items.
    • 43% prefer a program that offers points which convert to rewards which may be spent like cash at the restaurant.
    • 43% prefer a program that is based upon visits, such as 8 visits spending a minimum amount each visit would generate a free meal.
    • 14% prefer a program that offers surprise free menu items that may be used for a certain period of time with no pre-defined criteria for receiving that free item.
    • Consumers desire a simple reward program enrollment process in the restaurant and would prefer to supply additional information online after they have left the restaurant.
    • Although consumer wallets are bulging with plastic cards, 60% of respondents stated that they don’t mind carrying a membership card for a rewards program if it’s necessary.
    • A single rewards program membership covering multiple restaurant brands has significant appeal to consumers.  75% of respondents agreed they would like to have one rewards program membership that was honored at multiple restaurant chains.  This figure is up from 73% in the 2013 study.
    • Consumers participate in an average of 3 restaurant rewards programs, up 15% from the 2013 study which found participation at an average of 2.6 restaurant rewards programs.
    • Consumers are visiting restaurants more frequently with an average of 13 times per month, up 26% from the 2013 study which found an average of 10.3 visits per month.
    • The 25 to 34 year-old age segment, which includes the oldest members of the Millennial Generation, demonstrates a more intense use of restaurants and rewards programs.  In our study we refer to this group as Millennials with Means because they fall into the Millennial age range and have a household income of $75,000 or more.
      • Millennials with Means visit restaurants 40% more (18.5 visits per month versus 13 visits per month for the overall population).
      • Millennials with Means participate in more than twice as many restaurant rewards programs (6.5 restaurant rewards programs versus 3 restaurant rewards programs for the overall population).
      • Millennials with Means are more responsive to rewards programs.  They estimate that an appealing restaurant rewards program will yield a visit increase of 43% versus 35% for the overall population.
      • Millennials with Means are much more interested in managing all aspects of their rewards program participation with a smart phone app.  A total of 57% of this group expressed a desire to do everything using a smart phone app versus 35% for the overall population.

ABOUT THE LOYALOGY CONSUMER RESEARCH STUDY

The Loyalogy consumer research study was conducted through an online survey of U.S. consumers between the ages of 25 and 65 with household incomes of $75,000 or more.  The respondents were selected from an online research panel provided by The Sample Network.  The survey consisted of 55 questions in categories that include:

  • Restaurant visit rate and spending, including breakdown of those who visit restaurants just for pleasure or both pleasure and business.
    • QSR.
    • Fast Casual.
    • Full-Service Casual.
    • Full-Service Fine Dining.
    • Visit rates in certain categories such as:
      • Coffee shops.
      • Traditional delivery/carry out pizza restaurants.
      • Gourmet pizza restaurants.
      • Take and bake pizza usage from specialty brands and gourmet grocers.
      • Gourmet burgers – also referred to as ‘better burgers.’
      • Bar and grill.
    • Participation rate in restaurant rewards programs.
    • Usage of online services (website or mobile app) such as Open Table, Yelp, Urban Spoon and Trip Advisor.
    • Usage of online ordering (website or mobile app).
    • Relative appeal of 14 different reward program benefits.
    • Attitudes about 9 different statements regarding carrying membership cards, using a phone number as identifier and receiving promotional e-mail messages from rewards programs.
    • Attitudinal statements regarding the impact of rewards programs on behavior.
    • Demographic characteristics.

Results of the study and detailed datasets for additional analysis are available at no cost.  Download the results of the study and detailed data at www.loyalogy.com.

ABOUT LOYALOGY

Loyalogy was founded by Dennis Duffy who has more than twenty years of experience developing, managing and analyzing customer loyalty programs. Loyalogy provides loyalty program data analysis and data mining services, online dashboard and reporting tools, loyalty program development and consulting services and workshops for companies contemplating a customer loyalty program.  For more information, visit www.loyalogy.com.

CONTACT

Dennis Duffy – President, Loyalogy, Inc. at 828-333-5860 or dennis@loyalogy.com.

J.P. Licks Cow Card

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When it comes to ice cream, it seems that loyalty and rewards programs are almost redundant. Everybody loves ice cream. People write songs about ice cream. The stuff practically sells itself. Nevertheless, the dedicated scoopers at J.P Licks have introduced the Cow Card which serves as both a gift and rewards card for any and all who believe in the “magic of ice cream.”

As a gift card, the Cow Card is fairly standard. Customers can prepay and reload their Cow Card with cash either in person or online. Where the Cow Card stands out is with the auto-reload feature, which will automatically put money on a card once available ice cream funds dip below a preset level (you know, just in case).

When customers use their Cow Card (either as a gift card or as a loyalty card), they will earn one point for every dollar they spend. Customers who earn 50 points at any J.P. Licks location will earn a $5 gift card, which customers can use to buy “ice cream, home roasted coffee, espresso beverages, birthday cakes, anything J.P. Licks!” To sweeten the deal, J.P. Licks even offers a smartphone app for those who prefer to go cardless. For more information, visit the J.P. Licks website.

Kabuki Restaurant Red Mask Club

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Kabuki Restaurant has been offering modern Japanese cuisine to customers on the West Coast, and now they have the Red Mask Club to compliment their food and atmosphere. For those unfamiliar with Kabuki Restaurants, the company’s website admirably sums up the mission of the restaurant:

Our mission is to be the leader in the Japanese restaurant industry. We are committed to satisfying our customers completely with the best quality food, excellent service and great value while providing the most pleasant, clean ambiance.

Welcome to Kabuki Japanese Restaurant, the people behind sushi for all mankind. Never tried sushi or Japanese cuisine? Try us and we guarantee you will walk out hooked on our food. That’s what we do best; making non-believers into believers that Japanese cuisine is the new comfort food.

When you walk into a Kabuki you won’t be overwhelmed with Asian decor and music. What you will encounter is a casual atmosphere with today’s hottest music playing, people smiling and our friendly staff welcoming you through the doors. Look for the Red Mask. Come Eat & Drink. Have Fun.

With the Red Mask Club, customers will receive a point for every dollar they spend at Kabuki. Once customers save 500 points, they will receive a $25 “thank you reward.” Customers will also receive periodic emails about promotions, events, and new menu items. For more information, visit the Kabuki website.

Kobe Steakhouse Rewards

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Teppanyaki restaurants deserve great applause for their approach to dinner entertainment. Teppanyaki restaurants–more commonly known as Japanese steakhouses in the U.S.– are one of the few places where the entertainment is your dinner. Diners may never have another chance to see a volcano built from fried onions; flipping knives in any other setting is usually condoned, yet here it is celebrated.

Kobe Steakhouse, one of the most recognizable Teppanyaki restaurants in the U.S., has built a reputation for excellent food and dazzling performances by their chefs. To give their customers one more trick to ooh and ahh about, Kobe Steakhouse has introduced Kobe Rewards. The Kobe website outlines the benefits of Kobe Rewards:

10 Rewards Points just for signing up!

1 Reward Point for every $1 spent.

Maximum of 200 points redeemable per check.

For every 200 points accrued, $10 Reward Dollars

will be loaded onto your card for you to redeem on

your next visit. Reward dollars expire after 1 Year.

Rewards members will also receive a $30 birthday reward, which makes the Kobe Rewards program an even better deal for customers. For more information, go to the Kobe Rewards website.

 

Landry’s Seafood Rewards

Landrys New Logo SEAFOOD

Loyalogy readers will quickly recognize Landry’s Seafood as a member of the Landry’s Select loyalty program. Landry’s Seafood, as the company’s website reports, is the first restaurant in the Landry’s brand and it “remains the flagship restaurant for a company with more than 400 properties around the world.”

As Loyalogy has written many times, the Landry’s Select Club is a comprehensive multi-brand loyalty program. When customers sign up for the Landry’s Select loyalty program, they will receive rewards and benefits at hundreds of locations. From the Landry’s website:

  • Earn Points – 1 point for every dollar spent at participating Landry’s locations.

  • Welcome Reward – $25 Reward automatically added to your account upon registration.*

  • Birthday Reward – $25 Reward which can be redeemed during your birthday month.

  • Priority Seating – Receive seating privileges, seven days a week.

  • Retail Benefits – Receive a 10% discount or earn points on your purchases (benefit based on retail location)

  • Gift Cards – Earn points when you purchase gift cards.

  • Online Access – 24-hour access to your account to review transactions, point balances and rewards.

  • Email Notifications – You will receive information about rewards and other important club news.

  • Faster Delivery of Rewards – Rewards are automatically added to your account, so no more paper gift certificates!

  • Member-only access to special offers and promotions, including our entertainment and hospitality venues.

For more information about Landry’s Select Club, visit the Landry’s website.