Author Archives: Dennis Duffy

About Dennis Duffy

Dennis Duffy is president and CEO of Loyalogy. Dennis has more than twenty years of in-depth experience with loyalty programs in a variety of industries and a concentration in the restaurant industry.

Hurricane Grill & Wings Flavor Rewards

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Hurricane Grill & Wings may be best known for its wings and variety of sauces, but the Flavor Rewards program gives customers one more thing to rave about. The Flavor Rewards program offers a straightforward way for customers to earn rewards while chowing down on Hurricane’s storm of entrees. According to the Hurricane Grill’s website, members can expect the following benefits upon registering:

  1. Earn one point for every dollar purchased.

  2. Earn double points the first time you use your loyalty card!

  3. Earn double points every Monday!

  4. As you accumulate up to 100 points, they are automatically deducted and a $10 reward is loaded on your loyalty card overnight.

For more information, visit the Hurricane Grill and Wings website.

Hwy 55 Burgers, Shakes & Fries

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Hwy 55 prides itself on its 50’s theme decor and retro menu, but its loyalty program is decidedly modern. Coupled with Hwy 55’s gift card program, which allows customers to give the gift of shakes, burgers, and fries, the Hwy 55 card allows customers to earn loyalty points at any Hwy 55 location.

Customers must visit a Hwy 55 restaurant to receive their Hwy 55 card. In order to register their card, customers need to visit the FiveStars website. Once customers register their card, they are ready to take full advantage of the Hwy 55 loyalty program. According to the Hwy 55 website, members receive:

Program Rewards:

When you sign up online, you will receive a free one-topping Sundae!

Stop in your birthday to receive a free Andy’s Cheeseburger!

Points (Miles) Redemption:

3 = Free Soda/Tea

6 = Free Signature Side, Specialty Drink or Sundae

9 = Free Sandwich

12 = Free Meal (any sandwich, side, and soda/tea or plate with soda/tea)

The company website doesn’t actually state how many points customers earn when they eat at a Hwy 55 restaurant, and given the low number of points needed to redeem rewards, one can assume that Hwy 55 is operating on a model other than the 1 dollar = 1 point system. In addition to the point rewards, members also receive access to promotions that Hwy 55 does throughout the year. For more information, visit the Hwy 55 website.

Grotto Pizza Swirl Rewards Program

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The Fightin’ Blue Hens of Delaware have (according to this writer’s wife) much to be proud of. Delaware was the country’s first state. It’s home to Joe Biden. And now, the small wonder can add Grotto Pizza’s Swirl Rewards Club to the list. Members of the Swirl Rewards Club will earn 1 point for every dollar spent on Grotto’s legendary pizza. Should a member refer a friend to the program, that member can earn an extra 25 points.

As members of Swirl Rewards Club, customers are eligible for a variety of rewards. Currently, members receive:

  • $3 off any large pizza when you register your card (dine-in only, expires 14 days after the reward is issued and is for a one time use).

  • $10 Reward for 150 points (valid on food and beverages.)

  • FREE Jr. Cheese Pizza on your Birthday (expires 14 days after it is issued, reward is automatically loaded on to your account and excludes Gluten FREE Pizza.)

For the more tech-savvy Delawarean, Grotto Pizza offers a Grotto Pizza Rewards app. For a complete list of rules, rewards, and regulations, visit the Grotto Pizza website.

Fox and Hound All Star Club

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Get ready sports fans. Fox and Hound and Bailey’s Sports Grille have put their game face on and have rolled out the All Star Club. With the All Star Club, rules and rewards do vary somewhat from location to location, but for the most part the program seems fairly standardized. Members of the All Star Club receive 1 point for every $5 spent on all purchases. Small variations do exist regarding some of the rewards and the amount of points that restaurants are willing to give for alcohol purchases. For example, at a Charlotte location a customer can earn up to 4 points per day on alcohol purchases, whereas a customer in Chapel Hill, NC can earn a maximum of only 2 points per day.

These minor differences aside, the general rewards system seems to follow a similar pattern across the country. Members of the All Star Club receive discounts of varying amounts as they earn points, and the rewards become more appealing as customers accrue more points. A typical points/rewards system looks like this:

 

Earn Points toward great rewards

Earn 1 point for each $5.00 spent

Max of 2 points per day on alcohol purchases

“Reward Yourself” – Redeem Points for Rewards

20 Points – $5.00 Reward

80 Points – $25.00 Reward

125 Points – $50.00 Reward

200 Points – $100.00 Reward

Lifetime Achievements

75 Lifetime Points – Free small order of wings**

500 Lifetime Points – Plaque + $50 Fox and Hound / Baileys Gift Card

1000 Lifetime Points – Plaque + $100 Fox and Hound / Baileys Gift Card

5000 Lifetime Points – Plaque + $500 Visa Gift Card

Other Rewards

Registration Reward – Receive a free burger or sandwich just for signing up. Email confirmation is required

Birthday Reward – Receive a free entree on your birthday

For more information regarding rules, regulations, or the rewards at your local Fox and Hound or Bailey’s Sports Grille, visit the All Star Club website.

Freebirds World Burrito Fanatic Rewards Program












Burrito lovers have something to cheer about in the Freebirds World Burrito Fanatic Rewards program. The Fanatic Rewards program allows Freebirds fans to show the restaurant some love without going to the extremes that the website describes.

As the website explains, the Fanatic Rewards program is a straightforward loyalty program with a lot to offer:

Every time you eat with us, you’ll earn points. Save enough and redeem for food and merchandise.

Earn  

  • 1 stamp = Hybird and Freebird Burrito, Burrito Bowl, 2 Tacos or more, Nachos, Quesadilla or a Freedom Salad

  • 2 stamps = Monster or Super Monster Burrito and Monster Nachos

Redeem  

  • 5 stamps = a cookie, pot brownie or a bottle of our very own Death Sauce

  • 10 stamps = a Hybird burrito, a Freebird (the original) burrito, a burrito bowl or nachos

  • 15 stamps = a Monster burrito or Monster nachos

  • 20 stamps = a Super Monster burrito

Freebirds Fanatics will receive more than just free burritos by joining the club. Members of the Fanatics Rewards program will be the first to hear about special events and restaurant openings, and the restaurant will even periodically reward members with free schwag [sic]. This writer believes that Freebirds is promising free promotional goods as opposed to low grade marijuana, but since members can acquire a “pot brownie” for a mere 5 stamps, it is possible that Freebirds is, in fact, on to something very new.  For more information on this munchies-inducing offer, visit the Freebirds World Burrito website.

Don Pablo’s Habaneros Club

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Don Pablo’s has carved out its own niche in the Tex-Mex market, and with the Habaneros Club it looks like it might lasso even more customers. When customers become members of the Habaneros Club, they receive exclusive offers and rewards throughout the year.

With the Habaneros Club, the rewards begin immediately. New members receive a free dip sampler simply for signing up for the program. Members also receive a $10 reward on their birthday, as well as a $10 reward for their 9th visit to any Don Pablo’s restaurant. As opposed to earning points for dining at Don Pablos, customers receive special offers via email throughout the year. Customers can redeem these rewards at any Don Pablo’s location. Habaneros Club members will also receive a $10 reward on their anniversary of joining the program. The Don clearly values loyalty. For more information, visit the Don Pablo’s website.

Old Chicago Pizza and Taproom World Beer Tour










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Now this is a point system! Old Chicago Pizza and Taproom has rolled out a rewards program that will undoubtedly have customers seeing double in no time (and could potentially serve as a boon for local taxi drivers as well). Members of the World Beer Tour loyalty program can earn points and receive rewards, albeit the method in which they accrue awards depends on the point system that their local Old Chicago restaurant employs. For these specifics, it is best to refer to the Old Chicago website:

World Beer Tour (Beer-Based):

If your Home Store sponsors this version of the World Beer Tour, your rewards will be calculated on the number of beers electronically credited to the completion of your Tour. Mini-tour beer credits will apply to both the current mini-tour and your 110 World Beer Tour.

World Beer Tour (Visit-Based):

If your Home Store sponsors this version of the World Beer Tour, your rewards will be calculated on the number of visits you make to our Old Chicago locations. Visit credits are recorded on your card when it is swiped. All prizes, including Mini-Tour prizes, are awarded based on the number of times you visit our locations. Limit one visit credit per day. No purchase necessary. You can still track your specific beers on your World Beer Tour card.

World Food & Foam Tour (Point-Based):

If your Home Store sponsors this version of the World Beer Tour, your rewards will be calculated on the accumulation of points. Points are accumulated at the rate of 1 point for $1.00 spent on food and non-alcoholic beverages, excluding tax and gratuity. Points are rounded up at $0.50 and rounded down at $0.49 and below. You can earn up to 500 points per day. You can accumulate up to a maximum of 1000 points total at any given time. At the 1000 points earned limit, you must redeem points, in order to accumulate additional points. Points are not awarded for the purchase of gift cards or merchandise. Only the member paying the bill may accumulate points. If a bill is paid by credit card, the name on the card must match the name on the World Beer Tour card. World Beer Tour Points are only awarded for checks that are paid for with cash, credit card, or purchased gift cards. If a portion of the check is paid for with a discount, gift certificates, or promotional gift card, Members cannot accrue points for that portion of their check. Members cannot accrue points for purchased with stored value or Foamer Bucks from their World Beer Tour card or purchases that are paid with gift cards that were issued to you for redeeming their World Beer Tour points. Any errors on guest check receipts must be adjusted on the day the transaction was made. Mini-Tour participation rules may vary depending on your Home Store location. You can still track your beers on your World Beer Tour card. World Beer Tour accounts (including any accumulated points or prizes) for Home Stores in Arizona will automatically expire after 9 months of inactivity. LAWS MAY PROHIBIT ACCUMULATION OF POINTS FROM ALCOHOL PURCHASES.

 Judging from the information available on the website, it does seem that the “beer based” point system is prevalent at most locations. With the “beer based” rewards program, intrepid imbibers will earn points for every beer that they drink, with a complete “tour” consisting of a World Beer Tour member buying (and consuming) all 110 beers on tap at Old Chicago. During a member’s first tour, they will receive:

1ST TOUR

10th beer:

Custom Deck of WBT Playing Cards

25th beer:

WBT Clip-on Watch and Compass

40th beer:

Old Chicago Bottle Opener

55th beer:

WBT T-Shirt

70th beer:

WBT Travel Mug

85th beer:

WBT Baseball Cap

100th beer:

WBT Travel Cooler

110th beer, Tour Completion:

WBT Sweatshirt and your name on the Hall of Foam

Old Chicago ensures that World Beer Tour members will have plenty of incentive to stick around after their first tour around the beer world. Old Chicago rewards the regulars with an array of prizes, which should keep the bartender busy and the customers cheery:

MULTIPLE TOURS

You’ll receive $20 in electronic Foamer Bucks at the 55th beer and these great prizes at the completion of the tour:

Tour 2:

Long-Sleeved WBT T-Shirt

Tour 3:

Custom WBT Gym Bag

Tour 4:

WBT BBQ Grill Set

Tour 5:

WBT Windbreaker

Tour 10:

Engraved Stein and…a special VIP World Beer Tour Card

Tour 15:

Old Chicago Fleece Jacket

Tour 20:

Old Chicago Stadium Seat

Tour 30:

Old Chicago Wheeled Duffel Bag

Tour 40:

Leather Sleeved Letter Style Jacket

Tour 50:

Pizza Party for you and 10 friends

The World Beer Tour also comes with perks that are independent of the points system. Every Wednesday, World Beer Tour members are invited to World Beer Tour Wednesday, where members can “enjoy special offers, learn more about featured beers, join exclusive members-only parties and score other great benefits.” Members also receive a free one topping medium pizza during their birthday month. For a complete list of terms, conditions, and information about the World Beer Tour, visit the Old Chicago website.

Red Mango – Club Mango

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Frozen yogurt fans rejoice! Red Mango is now offering its “fanaddicts” rewards just for guzzling down the restaurant’s signature probiotic yogurt. Members of Club Mango can take advantage of a flexible loyalty program via the restaurant’s iPhone and Android apps, as well as by using Red Mango’s Club Mango card, which can double as a prepaid gift card for those who are truly addicted to frozen yogurt.

Whether customers are card carrying members of Club Mango or they opt for the smartphone app, the rewards are the same. Loyal yogurt enthusiasts will enjoy a cool 10 points for every dollar they spend at Red Mango. Customers who save 500 mango points will receive a $5 gift card. Customers who are less patient will be relieved to know that they will receive a $2 reward just for signing up, as well as a $5 reward for their birthday (who said getting older isn’t fun?). For the tech savvy yogurt fans, Red Mango will email special rewards and promotions so members can scoop up extra perks. To sign up, customers can visit the closest Red Mango location, or they can visit the Club Mango website.

WHAT’S HAPPENING RIGHT NOW AT RED MANGO


Rainforest Cafe Rewards

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Fans of the Rainforest Cafe will be thrilled to know that now they can earn rewards while enjoying the gastronomical safari that the restaurant is famous for. The Rainforest Cafe is part of the Landry’s restaurant family, which means that customers who sign up for rewards through the Rainforest Cafe can take advantage of incredible rewards at these restaurants and entertainment venues as well:

Aquarium Restaurants
Babin’s Seafood House
Big Fish Seafood Bistro
Brenner’s Steakhouse
Bubba Gump
Cadillac Bar
Charley’s Crab
Chart House
Claim Jumper
Gandy Dancer
Golden Nugget
Grand Concourse
Grotto
Harlow’s
Kemah Boardwalk
La Griglia
Landry’s Seafood
McCormick & Schmick’s
Meriwether’s
Morton’s The Steakhouse
Peohe’s
Pleasure Pier
Rain Forest Café
River Crab Blue Water Inn
Rusty Pelican
Saltgrass Steakhouse
Simms Steakhouse
T Rex Café
The Crab House
The Oceanaire Seafood Room
Tower of the Americas
Vic & Anthony’s Steakhouse
Willie G’s Seafood & Steaks

Customers who enroll in the rewards program at the Rainforest Cafe will automatically become members of the larger Landry’s Select Club program. Customers will immediately enjoy a $25 welcome gift which can be used at any participating Landry’s restaurant. As customers eat and spend at participating locations, they will receive 1 point for every dollar they spend. Once customers reach 250 points, customers automatically receive $25 in restaurant rewards.

The perks of being a Select Club member don’t stop there. Members also receive a $25 birthday gift and special email offers for their favorite restaurants. Since the Rainforest Cafe is as famous for their wild merchandise as they are for their food, Select Club members will go ape for the 10% discount they can receive at participating locations. Select Club members also enjoy preferred seating at participating restaurants, as well as special offers at some of Landry’s entertainment and hospitality locations. Given the breadth of options available to Select Club members, one can expect that customers will be eager to sign up. For a complete list of rewards, as well as the terms and conditions, please visit the Landry’s Inc. website.

WHAT’S HAPPENING RIGHT NOW AT RAINFOREST CAFE


Ox & Pen

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Ox & Pen offers a unique twist on loyalty programs that should make Chicago residents (and independent businesses) cheer. Ox & Pen allows local businesses to participate in a shared loyalty network while customers who are part of the Ox & Pen program can earn rewards at all of the participating businesses by using the Ox & Pen iPhone and Android app. We know from our consumer research that 73% of consumers find the idea of a ‘coalition loyalty program’ like this to be appealing.

As customers spend money at independent restaurants, shops, and businesses in the Chicago area, they begin to earn points. Members can also earn points by “checking in” at local businesses, and then sharing their “check ins” via Facebook. Presumably, this feature allows businesses to gain some free advertising while Ox & Pen members get points just for being at a local small business. Once customers earn enough points by visiting participating businesses, these customers can use the Ox & Pen smartphone app to redeem these points within the Ox & Pen network.

At this point the details become a little confusing. Customers can earn different amounts of points at different businesses. For example, according to the Ox & Pen website, members who frequent Downsize Fitness Chicago will earn $1 for every dollar they spend, 5 points for checking in, and 10 points for social sharing. Across town at Geja’s Cafe (“Chicago’s most romantic restaurant”), customers can earn 2 points for every $1 spent, 5 points for checking in, and 20 points for social sharing. The rewards also differ based on the business, but all points are redeemable at all locations. This means that customers who earn points at one restaurant can redeem them at a bar across town, so long as both businesses are members of the Ox & Pen network.

Ox & Pen serves as an interesting model for other loyalty programs. For fans of Chicago’s independent restaurants, bars, and businesses, the Ox & Pen app seems like an excellent tool for helping customers find unique spots in the Windy City. For more information, visit the Ox & Pen website.

WHAT’S HAPPENING RIGHT NOW AT OX & PEN