• About Dennis Duffy

    Dennis Duffy is president and CEO of Loyalogy. Dennis has more than twenty years of in-depth experience with loyalty programs in a variety of industries and a concentration in the restaurant industry.

    Del Frisco’s Double Eagle Steak House Rewards

    by  • January 23, 2013 • Del Frisco's, Loyalty Marketing, Loyalty Programs, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs, Steak House • 0 Comments

    Here’s a description of Del Frisco’s from the restaurant’s website: Del Frisco’s Double Eagle Steak House planted its roots in Dallas more than 20 years ago. We embody the rich tradition of fine American steak houses, amazing guests through our impeccable chef-driven cuisine, extensive award-winning wine list and unparalleled hospitality. We offer our guests...

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    Sullivan’s Steakhouse Rewards

    by  • January 23, 2013 • Del Frisco's, Loyalty Marketing, Loyalty Programs, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs, Steak House, Sullivan's

    Sullivan’s is a lively restaurant with something for everyone whether you’re a steak lover or if you fancy terrific seafood. With nineteen locations, it’s part of the Del Frisco’s Restaurant Group which also includes Del Frisco’s Double Eagle Steak House and Del Frisco’s Grille. A couple of key observations about the membership fee charged...

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    MyPanera Rewards – The Panera Card – Panera Bread Company

    by  • January 20, 2013 • Limited Service Restaurants, Loyalty Marketing, Loyalty Programs, MyPanera, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs • 7 Comments

    When this program rolled out a few years ago, it introduced an alternative concept for restaurant rewards programs built around the concept of surprise.  Here’s some of the language used to describe the program at MyPanera.com: MYPANERA IS ABOUT SHOWING OUR APPRECIATION AND REWARDING YOU IN UNEXPECTED AND SURPRISING WAYS. Enjoying the surprises we’ve...

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    Loyalogy LoyaltyPulse Consumer Research Study on Restaurant Loyalty/Rewards Programs

    by  • January 19, 2013 • Loyalty Marketing, Loyalty Programs, Restaurant Marketing • 5 Comments

    Asheville, NC, January 15, 2013 – Loyalogy, provider of loyalty program consulting and analysis services to the restaurant industry, announced the results of its first annual LoyaltyPulse U.S. study tracking consumer attitudes and behavior regarding restaurant rewards programs. . “The LoyaltyPulse study provides clear evidence directly from...

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    The Palm 837 Club

    by  • January 17, 2013 • 837 Club, Loyalty Marketing, Loyalty Programs, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs, Steak House, The Palm • 0 Comments

    The Palm’s 837 Club is one of those restaurant loyalty programs that have been around so long that it’s been a model for other restaurants to use when contemplating and developing their own restaurant loyalty programs. The 837 Club is one of the early models that proved the viability of membership fees in rewards...

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    LOYALOGY: The Art, Science and Business of Customer Loyalty

    by  • August 17, 2012 • Loyalty Marketing, Loyalty Programs, Restaurant Marketing • 0 Comments

    The pursuit of long-term relationships with customers has been a focal point of business leaders for years.  The restaurant industry is arguably the most vigorous and successful user of loyalty programs, generating increment visits and spending by boosting share of customer.  And don’t forget the most important by-product of a loyalty program: mission-critical customer...

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