Our Mission
Loyalogy is an independent editorial publication dedicated to researching, analyzing, and reviewing customer loyalty programs. We cover the full spectrum of rewards and loyalty — hotels, airlines, credit cards, restaurants, retail, and emerging program models — with the goal of giving consumers clear, fact-checked guidance and giving program operators honest benchmarks for what good looks like.
We started with a simple premise: most loyalty program coverage is either promotional copy from the programs themselves or shallow “top picks” lists that rarely dig into the underlying mechanics. Loyalogy does the work. We read the fine print, calculate the math, track devaluations, and publish what we find — regardless of whether the programs would prefer we didn’t.
What We Cover
Hotels — Major chain programs, independent hotel alliances, and boutique property rewards. We evaluate earn rates at base tier versus elite, redemption sweet spots, transfer partnerships, and how programs treat members who don’t spend six figures a year.
Airlines — Frequent flyer programs across legacy carriers, low-cost carriers, and regional operators. Coverage includes mileage earn on paid fares, award availability, partner redemptions, and status qualification tracks.
Credit Cards — Travel and cashback rewards cards, co-branded program cards, and points ecosystems. We focus on real-world earn rates, redemption flexibility, and the hidden costs that affect long-term value.
Restaurants — Loyalty programs at national chains, fast casual operators, QSR brands, and regional restaurant groups. We review app-based rewards, points-per-dollar earn, birthday offers, and what actually drives repeat visits.
Retail — Points programs, store cards, cashback programs, and subscription loyalty models across major retailers and specialty chains.
Analysis — Industry trend pieces, devaluation tracking, program design critique, and research on consumer behavior in loyalty contexts.
Editorial Standards
Every review on Loyalogy is fact-checked against the program’s official terms, app, or website before publication. Each review displays a “last reviewed” date so readers know how current the information is. Program terms change frequently — sometimes without announcement — and we treat accuracy as an ongoing responsibility, not a one-time task.
When we find that a program has changed its terms since our last review, we update the article, note what changed, and revise our verdict if the change warrants it. Readers can submit corrections through our contact form.
Editorial Independence
Loyalogy does not accept affiliate links, sponsored reviews, or paid placements. Our verdicts are independent. We are not compensated by the programs we review, and programs cannot pay to influence our ratings or scores. This is not a common business model in the loyalty coverage space, and we think that matters.
Our Editors
- Eleanor Voss — Senior Editor, hotel and credit card loyalty programs
- Dana Park — Staff Writer, airline loyalty and travel rewards
- Marcus Webb — Contributing Editor, retail and hospitality loyalty
- Jordan Ellis — Restaurant & QSR Editor
- Rachel Holt — Lead Editor, consumer loyalty research and restaurant rewards
- James Carver — Contributing Editor, retail loyalty and program strategy
- Tara Simmons — Contributing Editor, restaurant industry and hospitality
Corrections & Feedback
Program terms change frequently. If you find an error or an outdated detail in any of our reviews, please use our contact form. We take corrections seriously and will update the article and note the change.