• Archive for December, 2016

    Loyalty Data Analytics Tutorial – uploading CSV file to MS Access

    by  • December 28, 2016 • Loyalty Program Data Analytics • 0 Comments

    We’ve been conducting loyalty program analytics for many years and are setting out to make analytics approachable to tech-savvy marketing people using desktop tools. The examples we will use are based on restaurant loyalty programs, but the principles apply across other industries. It’s all about who, what, when and where. The ‘who’ is the...

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