• Archive for March, 2014

    Millennials Restaurant Usage and Restaurant Rewards Program Usage

    by  • March 14, 2014 • Loyalty Marketing, Loyalty Programs, Millennials, Restaurant Diner Segmentation, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs, Retail Customer Loyalty Programs • 1 Comment

    Last month we released our 2014 consumer study on attitudes and behavior regarding restaurant rewards programs. The study yielded great insights especially with respect to certain consumer segments we explored in the analysis of the results. The Millennials sub-segment is one of great interest to restaurant operators because those among the Millennials group with...

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