J.P. Licks Cow Card


When it comes to ice cream, it seems that loyalty and rewards programs are almost redundant. Everybody loves ice cream. People write songs about ice cream. The stuff practically sells itself. Nevertheless, the dedicated scoopers at J.P Licks have introduced the Cow Card which serves as both a gift and rewards card for any and all who believe in the “magic of ice cream.”

As a gift card, the Cow Card is fairly standard. Customers can prepay and reload their Cow Card with cash either in person or online. Where the Cow Card stands out is with the auto-reload feature, which will automatically put money on a card once available ice cream funds dip below a preset level (you know, just in case).

When customers use their Cow Card (either as a gift card or as a loyalty card), they will earn one point for every dollar they spend. Customers who earn 50 points at any J.P. Licks location will earn a $5 gift card, which customers can use to buy “ice cream, home roasted coffee, espresso beverages, birthday cakes, anything J.P. Licks!” To sweeten the deal, J.P. Licks even offers a smartphone app for those who prefer to go cardless. For more information, visit the J.P. Licks website.