Our latest updated list of restaurant loyalty rewards programs. Do you know of a program we’ve missed? If so, please let us know.
Red Robin has thrown down the gauntlet in the burger world by declaring free burgers a fundamental human right. To back up their claim, Red Robin has rolled out Red Robin Royalty, a loyalty program that aims to please the burger enthusiasts of the world.
Red Robin customers can expect an assortment of “rewards for the people” when they sign up for the Red Robin Royalty program. Customers who visit any participating Red Robin location five times in the first five weeks after becoming “royalty” (with a visit defined as “a purchase including a burger, entree, full-sized salad or sandwich”) will receive a $20 gift card for their sixth visit. The rewards don’t stop after the first five visits— every tenth item is free for Red Robin Royalty members (again, items are defined as burgers, entrees, full-sized salads, and sandwiches). Royalty members can also look forward to a free burger for their birthday, as well as exclusive offers and discounts throughout the year.
With so many opportunities to get free burgers, it’s no wonder that Red Robin has declared “burgers for all!” For more information about the Red Robin Royalty program (or if you just want to see Rosie the Riveter showing her support for discounted burgers) check out the Red Robin Royalty website.
Washington D.C. may be getting some bad press for the lack of cooperation on Capitol Hill, but the My Loyal Family rewards program is proof that the local restaurateurs are working together inside the beltway. My Loyal Family is a rewards program that works with restaurants in the Washington, D.C. metro area, similar to how the Ox & Pen program promotes local businesses in Chicago, which Loyalogy covered here. Members of the My Loyal Family program receive points for eating at certain restaurants, and then they may redeem those points as they choose.
By becoming a member of the My Loyal Family rewards program, members will be able to earn and redeem points at eight local restaurants: The All American Steakhouse, Cibo Matto, Taylor Gourmet/Steak and Ice, Eggspectation, La Tasca, Mad Fox Brewing Company, Ping Pong, and Pound the Hill. The rewards vary from location to location, but members generally receive one point for every dollar spent at each restaurant.
The nature of the rewards varies substantially. For example, at the Mad Fox Brewing Company, My Loyal Family describes the rewards as follows:
JOIN AND RECEIVE TWO FREE ROOT BEER DRAFTS AT YOUR NEXT VISIT!
When your registration is complete you will receive a welcome email with a 25% off voucher to use on your next visit. All members receive 20% off all Mad Fox merchandise!
EARN POINTS: You will earn one point for every dollar you spend.
REDEEM REWARDS: You can redeem points for any number of exciting rewards including free Mad Fox merchandise, food, and a dinner for four!
Please note that you will need a smartphone or tablet to redeem your rewards at the restaurant.
Details regarding what kind of rewards customers may receive at Mad Fox are somewhat limited, even on the company’s website. Across town, however, at La Tasca, the rewards are elaborate and well spelled out (so much so that they have their own posting here). It seems that loyalty programs that coordinate between several restaurants in an area risk becoming confusing since each restaurant will inevitably do its own thing. Nevertheless, My Loyal Family rewards appears to be a great deal for avid diners in the Washington, D.C. area. For more information about the My Loyal Family program, visit their website.
Brio Tuscan Grille has decided to put their own spin on restaurant rewards programs with their MyBRIO Loyalty Program. While most loyalty programs opt for a standard points for purchases model, Brio Tuscan Grille has done away with points and instead offers its customers its own “surprise and delight” model.
Members of the MyBRIO Loyalty Program will “receive discounts on certain menu items, rewards for To-Go [sic] and online ordering, new menu previews and other surprises throughout the year,” as well as the following perks, as noted on the website:
A complimentary appetizer which will be loaded on your card.
A special birthday Reward [sic] which will be loaded on your card in your birthday month.
Emails with exclusive offers, information about new items, recipes, cooking tips, new restaurant openings and local event invitations.
Members have access to their account via the Brio Tuscan Grille website, and can use the “My Account” link to keep track of their rewards. Members may also use the MyBRIO Rewards app to keep track of and redeem their rewards. This “surprise and delight” method of rewarding customers may bewilder some who are accustomed to a points based program, but Brio Tuscan Grille seems confident that their rewards program will keep their customers coming back for more. For more information, visit the MyBRIO Loyalty Program website.
The PF Chang’s Warrior Rewards program has been around awhile and the company just announced some upcoming ‘exciting changes.’ From my perspective it’s been a sleepy program. I joined about a year ago and have probably visited a dozen or more times to dine-in or carry out. So I commend their intentions to change the program and look forward to seeing the details. The announcement, sent July 18, 2013 via e-mail to current Warrior Rewards members, disclosed no details. It simply disclosed the recognition that the program needs some work and that they plan to make changes and keep members informed. Following is a copy of the e-mail content:
E-MAIL TO WARRIOR REWARDS MEMBERS FROM CEO – Rick Federico
Dear Warrior Rewards Member,
We understand that our Warrior® Rewards program was not as simple and rewarding as it could have been, and we are committed to making the necessary changes in an effort to win you back.
As you know, the spirit of Warrior® Rewards was about thanking you for choosing P.F. Chang’s and providing you with rewards that surprise and delight. We know we can do better. Therefore, as we strive to deliver a better, more compelling experience, we will be making some exciting updates to our rewards program. We promise to keep you up to date on all the exciting new changes to come.
Hurricane Grill & Wings may be best known for its wings and variety of sauces, but the Flavor Rewards program gives customers one more thing to rave about. The Flavor Rewards program offers a straightforward way for customers to earn rewards while chowing down on Hurricane’s storm of entrees. According to the Hurricane Grill’s website, members can expect the following benefits upon registering:
Earn one point for every dollar purchased.
Earn double points the first time you use your loyalty card!
Earn double points every Monday!
As you accumulate up to 100 points, they are automatically deducted and a $10 reward is loaded on your loyalty card overnight.
For more information, visit the Hurricane Grill and Wings website.
Hwy 55 prides itself on its 50’s theme decor and retro menu, but its loyalty program is decidedly modern. Coupled with Hwy 55’s gift card program, which allows customers to give the gift of shakes, burgers, and fries, the Hwy 55 card allows customers to earn loyalty points at any Hwy 55 location.
Customers must visit a Hwy 55 restaurant to receive their Hwy 55 card. In order to register their card, customers need to visit the FiveStars website. Once customers register their card, they are ready to take full advantage of the Hwy 55 loyalty program. According to the Hwy 55 website, members receive:
When you sign up online, you will receive a free one-topping Sundae!
Stop in your birthday to receive a free Andy’s Cheeseburger!
Points (Miles) Redemption:
3 = Free Soda/Tea
6 = Free Signature Side, Specialty Drink or Sundae
9 = Free Sandwich
12 = Free Meal (any sandwich, side, and soda/tea or plate with soda/tea)
The company website doesn’t actually state how many points customers earn when they eat at a Hwy 55 restaurant, and given the low number of points needed to redeem rewards, one can assume that Hwy 55 is operating on a model other than the 1 dollar = 1 point system. In addition to the point rewards, members also receive access to promotions that Hwy 55 does throughout the year. For more information, visit the Hwy 55 website.
The Fightin’ Blue Hens of Delaware have (according to this writer’s wife) much to be proud of. Delaware was the country’s first state. It’s home to Joe Biden. And now, the small wonder can add Grotto Pizza’s Swirl Rewards Club to the list. Members of the Swirl Rewards Club will earn 1 point for every dollar spent on Grotto’s legendary pizza. Should a member refer a friend to the program, that member can earn an extra 25 points.
As members of Swirl Rewards Club, customers are eligible for a variety of rewards. Currently, members receive:
$3 off any large pizza when you register your card (dine-in only, expires 14 days after the reward is issued and is for a one time use).
$10 Reward for 150 points (valid on food and beverages.)
FREE Jr. Cheese Pizza on your Birthday (expires 14 days after it is issued, reward is automatically loaded on to your account and excludes Gluten FREE Pizza.)
Get ready sports fans. Fox and Hound and Bailey’s Sports Grille have put their game face on and have rolled out the All Star Club. With the All Star Club, rules and rewards do vary somewhat from location to location, but for the most part the program seems fairly standardized. Members of the All Star Club receive 1 point for every $5 spent on all purchases. Small variations do exist regarding some of the rewards and the amount of points that restaurants are willing to give for alcohol purchases. For example, at a Charlotte location a customer can earn up to 4 points per day on alcohol purchases, whereas a customer in Chapel Hill, NC can earn a maximum of only 2 points per day.
These minor differences aside, the general rewards system seems to follow a similar pattern across the country. Members of the All Star Club receive discounts of varying amounts as they earn points, and the rewards become more appealing as customers accrue more points. A typical points/rewards system looks like this:
Earn Points toward great rewards
Earn 1 point for each $5.00 spent
Max of 2 points per day on alcohol purchases
“Reward Yourself” – Redeem Points for Rewards
20 Points – $5.00 Reward
80 Points – $25.00 Reward
125 Points – $50.00 Reward
200 Points – $100.00 Reward
75 Lifetime Points – Free small order of wings**
500 Lifetime Points – Plaque + $50 Fox and Hound / Baileys Gift Card
1000 Lifetime Points – Plaque + $100 Fox and Hound / Baileys Gift Card
5000 Lifetime Points – Plaque + $500 Visa Gift Card
Registration Reward – Receive a free burger or sandwich just for signing up. Email confirmation is required
Birthday Reward – Receive a free entree on your birthday
For more information regarding rules, regulations, or the rewards at your local Fox and Hound or Bailey’s Sports Grille, visit the All Star Club website.
Burrito lovers have something to cheer about in the Freebirds World Burrito Fanatic Rewards program. The Fanatic Rewards program allows Freebirds fans to show the restaurant some love without going to the extremes that the website describes.
As the website explains, the Fanatic Rewards program is a straightforward loyalty program with a lot to offer:
Every time you eat with us, you’ll earn points. Save enough and redeem for food and merchandise.
1 stamp = Hybird and Freebird Burrito, Burrito Bowl, 2 Tacos or more, Nachos, Quesadilla or a Freedom Salad
2 stamps = Monster or Super Monster Burrito and Monster Nachos
5 stamps = a cookie, pot brownie or a bottle of our very own Death Sauce
10 stamps = a Hybird burrito, a Freebird (the original) burrito, a burrito bowl or nachos
15 stamps = a Monster burrito or Monster nachos
20 stamps = a Super Monster burrito
Freebirds Fanatics will receive more than just free burritos by joining the club. Members of the Fanatics Rewards program will be the first to hear about special events and restaurant openings, and the restaurant will even periodically reward members with free schwag [sic]. This writer believes that Freebirds is promising free promotional goods as opposed to low grade marijuana, but since members can acquire a “pot brownie” for a mere 5 stamps, it is possible that Freebirds is, in fact, on to something very new. For more information on this munchies-inducing offer, visit the Freebirds World Burrito website.