• Archive for January, 2013

    Champps Americana MVP League Rewards

    by  • January 30, 2013 • Champps Americana MVP League, Full Service Restaurants, Loyalty Marketing, Loyalty Programs, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs • 0 Comments

    A little background on Champps: The first Champps was founded in St. Paul, Minnesota in 1984 by midwestern restaurateur Dean Vlahos. Opened originally under the name Concourse 7, Vlahos’ restaurant was founded with a vision of providing made-from-scratch American food with uncompromising service. Dean oversaw the chain as it grew from a single restaurant...

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    BJs Premier Rewards

    by  • January 30, 2013 • BJs Premier Rewards, Full Service Restaurants, Loyalty Marketing, Loyalty Programs, Restaurant Loyalty Programs, Restaurant Marketing • 2 Comments

    BJs Premier Rewards is not your garden variety restaurant loyalty/rewards program.  The program includes some unusual features and we’re very interested in watching this program carefully over time.  Some of the atypical features include redemption options that go beyond spending rewards in the restaurant (restaurant options include several choices – FREE Pizookie®, $10 and...

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    Encouraging Results from Loyalogy’s LoyaltyPulse Study – Good News for Restaurant Companies

    by  • January 30, 2013 • Limited Service Restaurants, Loyalty Marketing, Loyalty Programs, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs • 0 Comments

    We’ve received quite a bit of positive feedback regarding the results of our LoyaltyPulse research study which tracked consumer attitudes and behavior regarding restaurant loyalty/rewards programs. This is one of the latest bits of interpretation and feedback from Loyalty Truth and its principal Bill Hanafin, a loyalty-marketing veteran. Here’s an excerpt from the Loyalty...

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    Restaurant Loyalty/Rewards Programs as a Consistent Anchor in Restaurant Marketing

    by  • January 30, 2013 • Full Service Restaurants, Loyalty Marketing, Loyalty Programs, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs • 0 Comments

    A recent article in Restaurant Hospitality points out that restaurant loyalty programs are effective at generating incremental business. We know from our research and experience that loyalty programs are an important ‘anchor’ in a restaurant marketing mix. There is always a place for promotions and depending upon the brand, deals. But promotions and deals...

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    Hard Rock Rewards

    by  • January 29, 2013 • Hard Rock Cafe, Hard Rock Rewards, Loyalty Marketing, Loyalty Programs, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs • 0 Comments

    An integrated loyalty/rewards programs that provides opportunities to earn at participating resorts, hotels and cafe’s, potential room upgrades in hotels, potential priority seating at cafe’s and more. This program just launched at the beginning of 2013. Here’s an excerpt from the press release at PR Newswire . Hard...

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    Landry’s Select Club

    by  • January 28, 2013 • Landry's Select Club, Loyalty Marketing, Loyalty Programs, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs • 12 Comments

    This is the epitome of the multi-brand loyalty/rewards program, spanning venues in the restaurant, hospitality, entertainment and gaming categories. Landry’s Select Club features a value proposition that is integrated with all brands, allowing consumers to enjoy the benefits in many locations around the United Stated. LANDRY’S SELECT FEATURES/BENEFITS (from the Landry’s Select Website) We...

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    Morton’s the Steakhouse – Landry’s Select Club

    by  • January 24, 2013 • Landry's Select Club, Loyalty Marketing, Loyalty Programs, Morton's, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs, Steak House • 1 Comment

    Morton’s has a great reputation and legacy in the fine steakhouse category.  Along with a diverse collection of other restaurants in the Landry’s family, Morton’s operates within the Landry’s Select Club – a restaurant loyalty/rewards program. With such a broad assortment of restaurant brands in the fold, the Landry’s Select Club offers what we...

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    Del Frisco’s Double Eagle Steak House Rewards

    by  • January 23, 2013 • Del Frisco's, Loyalty Marketing, Loyalty Programs, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs, Steak House • 0 Comments

    Here’s a description of Del Frisco’s from the restaurant’s website: Del Frisco’s Double Eagle Steak House planted its roots in Dallas more than 20 years ago. We embody the rich tradition of fine American steak houses, amazing guests through our impeccable chef-driven cuisine, extensive award-winning wine list and unparalleled hospitality. We offer our guests...

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    Sullivan’s Steakhouse Rewards

    by  • January 23, 2013 • Del Frisco's, Loyalty Marketing, Loyalty Programs, Restaurant Loyalty Programs, Restaurant Marketing, Restaurant Rewards Programs, Steak House, Sullivan's

    Sullivan’s is a lively restaurant with something for everyone whether you’re a steak lover or if you fancy terrific seafood. With nineteen locations, it’s part of the Del Frisco’s Restaurant Group which also includes Del Frisco’s Double Eagle Steak House and Del Frisco’s Grille. A couple of key observations about the membership fee charged...

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