• Archive for August, 2012

    LOYALOGY: The Art, Science and Business of Customer Loyalty

    by  • August 17, 2012 • Loyalty Marketing, Loyalty Programs, Restaurant Marketing • 0 Comments

    The pursuit of long-term relationships with customers has been a focal point of business leaders for years.  The restaurant industry is arguably the most vigorous and successful user of loyalty programs, generating increment visits and spending by boosting share of customer.  And don’t forget the most important by-product of a loyalty program: mission-critical customer...

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