LOYALTY ONLINE ANALYTIC DASHBOARD
At Loyalogy we specialize in loyalty program management with an emphasis on intelligent data analysis to help companies find useful and actionable insights from the tons of data that loyalty programs yield. Over the years we’ve found that many companies have sparse loyalty program metrics they monitor consistently over time. Others produce a variety of spreadsheet reports with loyalty metrics that are e-mailed around their company on a weekly or monthly basis but have no consistent or effective tool for looking at trends over time. To fill this gap we’ve just released the first version of the Loyalty Program Dashboard for Loyalty Rewards Programs.
Our Dashboard tool was developed specifically with location-based loyalty programs in mind. Since we’re heavily focused on the restaurant industry, we were focused on the needs of restaurant loyalty program operators in the development phase. However, this tool is also quite relevant to other location-based business categories that operate customer loyalty programs such as retailers and hotel chains.
The Dashboard consists of four interactive components to help monitor what’s going on with a loyalty program. Two are location based modules that look at location metrics for a specific week or to drill down and review the trend at a specific location over a range of weeks. The other two modules are segmentation based and look at active members for a specific month or a range of months and group those members into a visit-based segmentation.
The metrics available from the Dashboard include:
- New members per location.
- Registrations per location.
- Registration rate by location.
- Spend per visit.
- Visits per member.
- Segmentation percentages – percent of total members and percent of total spending.
The Dashboard tool is accessible online and companies who use the tool may have as many registered users as they need. Instead of searching around for spreadsheets, marketers and managers have one place to go to find all of the historical data in an interactive format. Data is presented in tabular and graphic form with options for “on the fly” interactive sorting and downloading data in CSV format for offline analysis and reporting. We make it easy for marketers to use the tool by handling all of the data imports (we get the data from their loyalty platform/system using credentials provided by the client) and updating the Dashboard on a periodic basis (we have weekly and monthly options).
We have a demonstration version of the dashboard that interested marketers may access to see how the Dashboard tool works in action. It’s populated with 12-months of fictitious data for a fictitious loyalty program. It consists of the basic modules, but most companies need their own variations and customizations of these basic modules or new custom modules. All of these variations and customizations are addressed during the initial system setup phase.
Interested in using the demonstration version? Simply visit http://dashboard.loyalogy.com and set up a free account (name, company, e-mail address, password). You’ll be able to login right away and evaluate the Dashboard to your heart’s content. If you’d like to discuss the Dashboard or any other loyalty program related services or have questions, please feel free to contact us.
LOYALTY ROADMAP FOR SAGGING RESTAURANT SALES
A perfect storm of negative economic factors has caused a downturn in restaurant sales beginning mid-January 2013. For restaurant companies with existing loyalty programs, this is the time to act deliberately and strategically to leverage the potential of the program to help weather the downturn. LEARN MORE »
HOW CONSUMERS VIEW RESTAURANT REWARDS PROGRAMS
Based on an in-depth study of 1,124 consumers across the U.S., the LoyaltyPulse study provides clear evidence directly from consumers regarding the effectiveness of restaurant rewards programs and the value associated with using the rewards program data to tailor and target guest e-mail communication.
ART + SCIENCE + BUSINESS OF LOYALTY PROGRAMS
For years we’ve heard the same questions, again and again.
- Is a loyalty program right for our brand?
- How do we go about developing a loyalty program?
- We’ve collected an enormous amount of transaction data about our customers over a long period of time. Now what do we do with it?
- We’ve had this loyalty program for a while now, where do we go from here?
- We have this loyalty program and we need help managing it. Do we hire someone or outsource to a company with expertise in loyalty programs?
Loyalogy is focused on helping companies answer these questions and more. We employ a methodical, research-based process in assessing the extent to which a loyalty program may increase customer value for your brand through improved retention and increased share of customer (incremental spending by winning additional customer purchase transactions from competitors). Our proprietary analytic process synthesizes years of data from an existing customer loyalty program to measure effectiveness and identify genuine revenue-driving opportunities. Our years of experience developing, evaluation and managing loyalty programs make us the perfect, realistic partner for guiding your program to the next level.